Ethical Branding and Marketing: Cases and Lessons

Cover
Half Title
Series Page
Title Page
Copyright Page
Dedication
Contents
List of “Check Your Understanding”
Preface
Acknowledgements
1 Older Adults, Aggressive Marketing, and Unethical Behavior: A Sure Road to Financial Fraud?
2 Twitter Me This: Fake News, Real Issues, and the Twitter Presidency
3 Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture
4 Lessons from the Housing Crisis Support a Formal Fiduciary Standard in For-Profit Higher Education
5 Bayer, Ethics, and the Anthrax Scare: Leveraging National Crisis for a Public Relations Bonanza
6 Is Academe Cheapened by Branding: Universities and Programs?
7 Ethical Branding, Homeowner Associations, and Judicial Review Using a Socially Responsible: Administrative Law “Hard-Look” Standard
8 Ethical Branding Best Practices: A Study of Fabindia in the Context of Social Business
9 Happy Brands and Ethical Implications
10 Slavery, Chocolate, and Artificial Intelligence: Brands Ethical Dilemmas in a Modern World
11 Jardine Matheson: Drugs, War, and Empire
12 Ethics and Celebrity Advertising: Cases in the Indian Advertising Industry
List of Contributors
Further Readings
Index