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دانلود کتاب Essentials of Mis + Mymislab With Pearson Etext Access Card

دانلود کتاب ملزومات Mis + Mymislab با کارت دسترسی Pearson Etext

Essentials of Mis + Mymislab With Pearson Etext Access Card

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Essentials of Mis + Mymislab With Pearson Etext Access Card

ویرایش:  
نویسندگان: ,   
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ISBN (شابک) : 9780134473703, 0134473701 
ناشر: Pearson College Div 
سال نشر: 2016 
تعداد صفحات: 494
[522] 
زبان: English 
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 97 Mb 

قیمت کتاب (تومان) : 32,000



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فهرست مطالب

Cover......Page 1
Essentials of Management Information Systems......Page 5
Copyright......Page 6
About the Authors......Page 7
Brief Contents......Page 8
Complete Contents......Page 9
Preface......Page 16
I. Information Systems in the Digital Age......Page 27
1. Business Information Systems in Your Career......Page 28
Chapter-Opening Case: Rugby Football Union Tries Big Data......Page 29
How Information Systems are Transforming Business......Page 31
What’s New in Management Information Systems?......Page 32
Globalization Challenges and Opportunities: A Flattened World......Page 34
Interactive Session: People The Mobile Pocket Office......Page 35
Business Drivers of Information Systems......Page 37
What Is an Information System?......Page 39
It Isn’t Simply Technology: The Role of People and Organizations......Page 41
Dimensions of Information Systems......Page 42
Interactive Session: Technology UPS Competes Globally with Information Technology......Page 45
A Model of the Problem-Solving Process......Page 47
The Connections Among Business Objectives, Problems, and Solutions......Page 50
How Information Systems Will Affect Business Careers......Page 51
Information Systems and Your Career: Wrap-Up......Page 54
How This Book Prepares You For the Future......Page 55
Key Terms......Page 56
Discussion Questions......Page 57
Improving Decision Making: Using Databases to Analyze Sales Trends......Page 58
Collaboration and Teamwork Project......Page 59
Business Problem-Solving Case Mashaweer: On-demand Personal Services in the Gulf......Page 60
2. Global E-Business and Collaboration......Page 64
Chapter-Opening Case: Social Business at BASF......Page 65
Organizing a Business: Basic Business Functions......Page 67
Business Processes......Page 68
Managing a Business and Firm Hierarchies......Page 70
How do systems serve different management groups in a business and how do systems that link the enterprise improve organizational performance?......Page 72
Systems for Different Management Groups......Page 73
Systems for Linking the Enterprise......Page 77
Interactive Session: Organizations Schiphol International Hub To Become Faultless: Truth or Dare?......Page 78
E-Business, E-Commerce, and E-Government......Page 81
What Is Collaboration?......Page 82
What Is Social Business?......Page 83
Business Benefits of Collaboration and Social Business......Page 84
Tools and Technologies for Collaboration and Social Business......Page 86
Interactive Session: People Is Social Business Working Out?......Page 90
Information Systems Services......Page 92
Review Summary......Page 94
Review Questions......Page 95
Management Decision Problems......Page 96
Collaboration and Teamwork Project......Page 97
Business Problem-Solving Case Modernization of NTUC Income......Page 98
3. Achieving Competitive Advantage with Information Systems......Page 102
Chapter-Opening Case: Should T.J. Maxx Sell Online?......Page 103
Porter’s Competitive Forces Model......Page 105
Information System Strategies for Dealing with Competitive Forces......Page 107
Interactive Session: Technology Automakers Become Software Companies......Page 109
The Internet’s Impact on Competitive Advantage......Page 112
The Business Value Chain Model......Page 113
Synergies, Core Competencies, and Network-Based Strategies......Page 115
Disruptive Technologies: Riding the Wave......Page 117
How do information systems help businesses compete globally?......Page 118
Global Business and System Strategies......Page 119
Global System Configuration......Page 120
What Is Quality?......Page 121
How Information Systems Improve Quality......Page 122
What is the role of business process management (BPM) in enhancing competitiveness?......Page 123
What is Business Process Management?......Page 124
Interactive Session: People Identifying Market Niches in the Age of Big Data......Page 126
Review Summary......Page 128
Review Questions......Page 129
Management Decision Problems......Page 130
Collaboration and Teamwork Project......Page 131
Business Problem-Solving Case Will Technology Save Sears?......Page 132
4. Ethical and Social Issues in Information Systems......Page 136
Chapter-Opening Case: Content Pirates Sail the Web......Page 137
What ethical, social, and political issues are raised by information systems?......Page 139
A Model for Thinking About Ethical, Social, and Political Issues......Page 140
Five Moral Dimensions of the Information Age......Page 141
Key Technology Trends That Raise Ethical Issues......Page 142
Basic Concepts: Responsibility, Accountability, and Liability......Page 144
Interactive Session: People Monitoring in the Workplace......Page 145
Ethical Analysis......Page 146
Candidate Ethical Principles......Page 147
Information Rights: Privacy and Freedom in the Internet Age......Page 148
Property Rights: Intellectual Property......Page 155
Computer-Related Liability Problems......Page 158
System Quality: Data Quality and System Errors......Page 159
Quality of Life: Equity, Access, and Boundaries......Page 160
Health Risks: RSI, CVS, and Cognitive Decline......Page 163
Interactive Session: Technology Big Data Gets Personal: Behavioral Targeting......Page 164
Review Summary......Page 166
Review Questions......Page 167
Management Decision Problems......Page 168
Collaboration and Teamwork Project......Page 169
Operating System Software......Page 11
II. Information Technology Infrastructure......Page 175
5. IT Infrastructure: Hardware and Software......Page 176
Chapter-Opening Case: Toyota Motor Europe Reaches for the Cloud......Page 177
Infrastructure Components......Page 179
Types of Computers......Page 181
Storage, Input, and Output Technology......Page 183
Contemporary Hardware Trends......Page 184
Interactive Session: Technology The Greening of the Data Center......Page 186
Interactive Session: Organizations Cloud Computing Is the Future......Page 191
Total Cost of Ownership (TCO) of Technology Assets......Page 203
Application Software and Desktop Productivity Tools......Page 197
HTML and HTML5......Page 199
Web Services......Page 200
Software Trends......Page 201
Using Technology Service Providers......Page 204
Managing Mobile Platforms......Page 205
Review Summary......Page 206
Review Questions......Page 208
Management Decision Problems......Page 209
Improving Decision Making: Using Web Research to Budget for a Sales Conference......Page 210
Collaboration and Teamwork Project......Page 211
Business Problem-Solving Case The Risks and Benefi ts of BYOD......Page 212
6. Foundations of Business Intelligence: Databases and Information Management......Page 216
Chapter-Opening Case: BAE Systems......Page 217
What is a database and how does a relational database organize data?......Page 219
Organizing Data in a Relational Database......Page 220
Establishing Relationships......Page 222
What are the principles of a database management system?......Page 225
Operations of a Relational DBMS......Page 226
Capabilities of Database Management Systems......Page 228
Nonrelational Databases and Databases in the Cloud......Page 229
The Challenge of Big Data......Page 230
Business Intelligence Infrastructure......Page 231
Interactive Session: People American Water Keeps Data Flowing......Page 232
Interactive Session: Technology Driving ARI Fleet Management with Real-Time Analytics......Page 235
Analytical Tools: Relationships, Patterns, Trends......Page 236
Databases and the Web......Page 240
Ensuring Data Quality......Page 241
Review Summary......Page 242
Key Terms......Page 243
Review Questions......Page 244
Management Decision Problems......Page 245
Improving Decision Making: Searching Online Databases For Overseas Business Resources......Page 246
Collaboration and Teamwork Project......Page 247
Business Problem-Solving Case Lego’s Enterprise Software Spurs Growth......Page 248
7. Telecommunications, the Internet, and Wireless Technology......Page 252
Chapter-Opening Case: RFID and Wireless Technology Speed Up Production at Continental Tires......Page 253
Networking and Communication Trends......Page 255
What is a Computer Network?......Page 256
Key Digital Networking Technologies......Page 257
Signals: Digital vs. Analog......Page 260
Types of Networks......Page 261
What Is the Internet?......Page 262
Internet Addressing and Architecture......Page 263
Chapter-Opening Case: MiniDuke Exposes EU Cybersecurity Gaps......Page 295
Why Systems Are Vulnerable......Page 297
Malicious Software: Viruses, Worms, Trojan Horses, and Spyware......Page 300
Hackers and Computer Crime......Page 302
Software Vulnerability......Page 306
What is the business value of security and control?......Page 307
Legal and Regulatory Requirements for Electronic Records Management......Page 308
Information Systems Controls......Page 309
Risk Assessment......Page 310
Interactive Session: Technology MWEB Business Hacked......Page 323
Review Summary......Page 12
Review Questions......Page 326
Management Decision Problems......Page 327
Collaboration and Teamwork Project......Page 328
Business Problem-Solving Case Information Security Threats and Policies in Europe......Page 329
Interactive Session: Organizations The Battle over Net Neutrality......Page 266
Internet Services and Communication Tools......Page 267
Interactive Session: People Monitoring Employees on Networks: Unethical or Good Business?......Page 270
The Web......Page 272
Cellular Systems......Page 279
Wireless Computer Networks and Internet Access......Page 280
RFID and Wireless Sensor Networks......Page 282
Review Summary......Page 285
Key Terms......Page 286
Hands-On MIS Projects......Page 287
Achieving Operational Excellence: Using Web Search Engines for Business Research......Page 288
Collaboration and Teamwork Project......Page 289
Business Problem-Solving Case RFID Propels the Angkasa Library Management System......Page 290
8. Securing Information Systems......Page 294
Interactive Session: People Stuxnet and the Changing Face of Cyberwarfare......Page 311
Security Policy......Page 313
Disaster Recovery Planning and Business Continuity Planning......Page 314
What are the most important tools and technologies for safeg uarding information resources?......Page 315
Identity Management and Authentication......Page 316
Firewalls, Intrusion Detection Systems, and Antivirus Software......Page 317
Encryption and Public Key Infrastructure......Page 319
Security Issues for Cloud Computing and the Mobile Digital Platform......Page 321
Ensuring Software Quality......Page 322
Review Summary......Page 325
III. Key System Applications for the Digital Age......Page 333
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications......Page 334
Chapter-Opening Case: Statoil Fuel and Retail Competes Using Enterprise Systems......Page 335
What are Enterprise Systems?......Page 337
Enterprise Software......Page 338
Business Value of Enterprise Systems......Page 339
The Supply Chain......Page 340
Information Systems and Supply Chain Management......Page 342
Supply Chain Management Software......Page 343
Interactive Session: Organizations DP World Takes Port Management to the Next Level with RFID......Page 345
Global Supply Chains and the Internet......Page 346
Business Value of Supply Chain Management Systems......Page 347
What Is Customer Relationship Management?......Page 348
Customer Relationship Management Software......Page 349
Operational and Analytical CRM......Page 351
Enterprise Application Challenges......Page 353
Next-Generation Enterprise Applications......Page 354
Interactive Session: Technology Unilever Unifies Globally with Enhanced ERP......Page 356
Review Summary......Page 357
Key Terms......Page 358
Discussion Questions......Page 359
Improving Decision Making: Using Database Software to Manage Customer Service Requests......Page 360
Collaboration and Teamwork Project......Page 361
Business Problem-Solving Case Customer Relationship Management Helps Celcom Become Number One......Page 362
10. E-Commerce: Digital Markets, Digital Goods......Page 366
Chapter-Opening Case: Uber Storms Europe: Europe Strikes Back......Page 367
What are the unique features of e-commerce, digital markets, and digital goods?......Page 369
E-Commerce Today......Page 370
The New E-Commerce: Social, Mobile, Local......Page 371
Why E-commerce is Different......Page 373
Key Concepts in E-commerce: Digital Markets and Digital Goods in a Global Marketplace......Page 375
E-Commerce Business Models......Page 379
E-Commerce Revenue Models......Page 382
Behavioral Targeting......Page 384
Social E-commerce and Social Network Marketing......Page 387
Interactive Session: People Getting Social with Customers......Page 390
How has e-commerce affected Business to-Business transactions?......Page 391
New Ways of B2B Buying and Selling......Page 392
What is the role of m-commerce in business, and what are the most important m-commerce applications?......Page 394
Location-Based Services and Applications......Page 395
Interactive Session: Organizations Can Instacart Deliver?......Page 396
Other Mobile Commerce Services......Page 397
Develop an E-commerce Presence Map......Page 398
Develop a Timeline: Milestones......Page 399
Review Summary......Page 400
Review Questions......Page 401
Improving Decision Making: Using Spreadsheet Software to Analyze a Dot-Com Business......Page 402
Collaboration and Teamwork Project......Page 403
Business Problem-Solving Case Walmart and Amazon Duke It Out for E-Commerce Supremacy......Page 404
11. Improving Decision Making and Managing Knowledge......Page 408
Chapter-Opening Case: Fiat: Real Time Management with Business Intelligence......Page 409
Business Value of Improved Decision Making......Page 411
Types of Decisions......Page 412
High-Velocity Automated Decision Making......Page 413
How do business intelligence and business analytics support decision making?......Page 414
The Business Intelligence Environment......Page 415
Business Intelligence and Analytics Capabilities......Page 416
Interactive Session: Technology America’s Cup: The Tension Between Technology and Human Decision Makers......Page 420
Business Intelligence Users......Page 422
Group Decision-Support Systems......Page 425
Expert Systems......Page 426
Case-Based Reasoning......Page 427
Fuzzy Logic Systems......Page 428
Neural Networks......Page 429
Genetic Algorithms......Page 430
Interactive Session: People Facial Recognition Systems: Another Threat to Privacy?......Page 431
Intelligent Agents......Page 433
Enterprise-Wide Knowledge Management Systems......Page 434
Knowledge Work Systems......Page 436
Review Summary......Page 438
Review Questions......Page 440
Management Decision Problems......Page 441
Business Problem-Solving Case Knowledge Management and Collaboration at Tata Consulting Services......Page 442
IV. Building and Managing Systems......Page 447
12. Building Information Systems and Managing Projects......Page 448
Chapter-Opening Case: Girl Scout Cookie Sales Go Digital......Page 449
Defining and Understanding the Problem......Page 451
Evaluating and Choosing Solutions......Page 453
Implementing the Solution......Page 454
Traditional Systems Development Life Cycle......Page 457
Prototyping......Page 458
Purchasing Solutions: Application Software Packages and Outsourcing......Page 459
Mobile Application Development: Designing for a Multi-Screen World......Page 461
Rapid Application Development for E-Business......Page 462
Interactive Session: Technology Analytics Help the Cincinnati Zoo Know Its Customers......Page 463
Structured Methodologies......Page 464
Object-Oriented Development......Page 466
Project Management Objectives......Page 468
Interactive Session: Organizations Britain’s National Health Service Jettisons Choose and Book System......Page 469
Selecting Projects: Making the Business Case for a New System......Page 471
Managing Project Risk and System-Related Change......Page 474
Review Summary......Page 478
Review Questions......Page 480
Management Decision Problems......Page 481
Collaboration and Teamwork Project......Page 482
Business Problem-Solving Case A Shaky Start for Healthcare.gov......Page 483
Glossary......Page 488
Index......Page 505




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