Embedded Analytics

Preface
        Who Should Read This Book
        Navigating This Book
        Conventions Used in This Book
        O’Reilly Online Learning
        How to Contact Us
        Acknowledgments
    1. Introduction to Embedded Analytics
        Analytics for Business Users and Consumers
        What Success Looks Like
            Measurable Business Outcomes
            Engagement and Adoption
            Spreadsheets and Analytics
        A Game Plan for Embedded Analytics
            Understanding Where You Are
            Setting a Goal
            Mapping Out the Journey to Success
    2. Analytics and Decision Making
        Executive and Strategic Decisions
        Operational Decisions
        Tactical Management Decisions
        A Design Pattern for the Analytic Experience
            Orientation
            Glimpsing
            Examining
            Deciding
        Ambiguity and Analytics
        Summary
    3. Architectures for Embedded Analytics
        Elements of Embedded Analytics
            Data Connectivity
            The Analytics Engine
            Branding the User Experience
            Developer Resources
            Scalability
            Security
            Administration Tools
        Embedded Analytics Platforms
            Component Libraries
            Enterprise Reporting Platforms
            Business Intelligence Applications
            Purpose-Built Embedded Platforms
            Embedded Self-Service
        Summary
    4. Data for Embedded Analytics
        CSV and Other Text Files
        Operational Data Sources
        Analytic Data Sources
            Data Warehouses
            In-Memory Engines
            Data Lakes
        Data Integration Pipelines
        Writing Back to Sources
        Summary
    5. Embedding Analytics Objects
        What Can We Embed?
            Key Performance Indicators
            Data Visualizations
            Tabular Data
            Dynamic Text and NLG Content
        Adding Interactivity
            Interaction Examples
            Interaction as a Value-Add
            Technical Considerations
        Embedding Objects with iframes
            Using iframes to Our Advantage
            Cross-Domain Limitations
        Current Embedded Analytics Trends
            Using Embedded Analytics to Share Data
            Transformative Best-Practice Visualization
            The Look and Feel of Embedded Experiences
        Putting It All Together
            Embedding Workflow
            A Typical Reporting Automation Workflow
            Using Embedded Analytics to Power Prescriptive Analytics
            Operationalization (or “Write-Back”) of Data
            Business Case Integrations
            Management and Governance Integrations
        Conclusion
    6. Administration of Embedded Analytics
        Deploying Embedded Analytics
            On-Premises Deployment
            Cloud Deployment
        IT Operations and DevOps for Embedded Analytics
        Security for Embedded Analytics
            Security Priorities for an Embedded Analytics Solution
            Open and Closed Systems
            Single Sign-on
            Summary of Security Practices
        Other Administrative Considerations
            Scheduling
            Version Management
            Report Bursting
            The Administrative Console
        Conclusion
    7. Governance and Compliance
        Governance, Compliance, Security, and Privacy
            Privacy and Security
            Governance and Compliance
        Policies and Practices
            If Compliance Is Critical, You Need a Compliance Team
            Look for Secondary Benefits of Good Governance
            Commit to Openness, Awareness, and Training
        Governing Your Governance
            A Security and Privacy Cross-Functional Team
            Governance in the Cloud
            Business Continuity Is a Security and Privacy Issue
        Developing a Governance Strategy
        Measuring the Success of Governance
        Summary
    8. Beyond the Spreadsheet
        Setting the Stage
        Let There Be Spreadsheets
        Are Spreadsheets Analytics Platforms?
            The Ubiquity of Excel
            What Excel Doesn’t Do
            Almost an Answer
        Beyond Excel
            Simple Reporting and Analytics
            Integration and Collaboration
            Project Management and Workflow
            Computational Notebooks
        Putting Spreadsheets in Context
            Choose the Spreadsheet Tool Carefully
            Don’t Break the Paradigm of Visual Analytics
            Pursue Consistent Methods for Interaction Where Possible
            Consider Highly Targeted Use Cases for Tables
        Conclusion
    9. Data Science, Machine Learning, and Embedded Analytics
        DSML in Practice
            DSML Is Hard
            The Power of Storytelling
            When Things Go Wrong
        The DSML-Driven Call Center
            Propensity Modeling
            Training a Model
            Putting It into Practice
            Closing the Loop
        Other Typical Use Cases
        The Rise of Generative Language Services
        Conclusion
    10. Analytics as a Line of Business
        Data as an Asset
        Data Products
        Product Analytics for Embedded Analytics Technologies
        Self-Service as a Feature
        Tiering an Analytics Product
        Pricing Embedded Analytics
        Supporting Embedded Analytics
        Launching Your Product
        Conclusion
    Index
    About the Authors