Effective Donor Relations (The AFP Wiley Fund Development Series)

Nonprofit Essentials: Effective Donor Relations......Page 3
The AFP Fund Development Series......Page 5
Contents......Page 9
Foreword......Page 11
Acknowledgments......Page 15
About the Author......Page 17
Defining Donor Relations......Page 21
The Power of Words......Page 23
The Meaning of Gratitude......Page 27
Donor-Centered Fundraising......Page 29
Donor Bill of Rights......Page 35
Summary......Page 36
Notes......Page 37
The Emergence of Donor Relations......Page 39
The Purpose of Donor Relations......Page 43
Where Donor Relations Fits......Page 48
Element of Surprise......Page 57
The Donor Experience......Page 59
Notes......Page 62
The Importance of the Thank-You Letter......Page 63
Methods of Acknowledgment......Page 67
Critical Factors for the Acknowledgment......Page 71
The Acknowledgment Plan......Page 75
Saying "Thank You" Seven Times......Page 83
Special Acknowledgments......Page 88
Summary......Page 96
Notes......Page 97
The Importance of Recognition......Page 99
Recognition Preferences......Page 101
Recognition Gift Clubs......Page 104
Annual Reports......Page 105
Recognition Displays......Page 115
Naming Opportunities......Page 122
Recognition Events......Page 137
Summary......Page 144
Note......Page 145
More on Recognition Gift Clubs......Page 147
Creating a Gift Club Program......Page 149
Counting Gifts and Recording Gifts......Page 178
The Impact of IRS Guidelines on Benefits......Page 179
The Other Side of Recognition Gift Clubs......Page 181
Expanding and Enhancing a Gift Club Program......Page 190
Summary......Page 195
Notes......Page 196
The Definition of Stewardship......Page 197
The Components of Stewardship......Page 200
The Role of Stewardship......Page 202
The Stewardship Report......Page 205
Summary......Page 209
Donor Relations in the Capital Campaign......Page 211
Donor Relations in Prospect Cultivation......Page 224
Measuring the Impact of Donor Relations......Page 225
Using the Internet for Donor Relations......Page 230
Different Approaches for Different Donors......Page 238
Trends in Donor Relations......Page 240
Final Thoughts on Donor Relations......Page 243
Appendix A: ABC Hospital Foundation......Page 247
Appendix B: Donor Recognition......Page 249
Appendix C: Vendors: Bookmarks......Page 253
Appendix D: Donor Satisfaction Survey......Page 255
Appendix F: Put the Donor First......Page 259
Index......Page 261