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ویرایش: Third edition
نویسندگان: Michael Mandel
سری:
ISBN (شابک) : 9780078021794, 2016044887
ناشر: Mc Graw Hill
سال نشر: 2018
تعداد صفحات: 401
زبان: English
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود)
حجم فایل: 53 مگابایت
در صورت تبدیل فایل کتاب Economics The Basics به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
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Cover Title Page Copyright Page Dedication About the Author Preface Acknowledgments Brief Content Content CH 01 INTRODUCTION THE BIG PICTURE KEY FORCES SHAPING TODAY'S ECONOMY Technological Change Globalization The Evolution of Financial Markets THE ROLE OF GOVERNMENT Economic Competition Government Intervention Finding a Balance THE DEFINITION OF ECONOMICS Indicators of Prosperity The Safety Net DISAGREEMENTS IN ECONOMICS APPENDIX THE BASICS OF GRAPHS READING DATA FROM GRAPHS PLOTTING GRAPHS FROM DATA CONCLUSION CH 02 DEMAND AND SUPPLY: THE BASICS OF THE MARKET ECONOMY PRICES, BUYERS, AND SELLERS Local, National, and Global Markets The Market Price HOW PRICE AFFECTS THE QUANTITY DEMANDED The Law of Demand The Special Case of Zero Price Graphing the Demand Curve HOW PRICE AFFECTS THE QUANTITY SUPPLIED The Law of Supply Graphing the Supply Schedule NEW MARKETS CH 03 MARKET EQUILIBRIUM AND SHIFTS MATCHING SUPPLY AND DEMAND The Case of Excess Demand The Case of Excess Supply The Invisible Hand MARKET EQUILIBRIUM The Basic Supply-Demand Diagram Equilibrium in Numbers MARKET SHIFTS Demand Shifts and Market Equilibrium Supply Shifts and Market Equilibrium An Example of an Increase in Demand An Example of a Decrease in Supply Shifts versus Movements SOME CAUSES OF MARKET SHIFTS Technological Change Globalization Changes in Financial Markets Government Action Changes in Raw Material Prices Shifts in Tastes THE EFFECT OF INCOME ON DEMAND A BRIEF LOOK AT ELASTICITY CONCLUSION CH 04 HOW BUSINESSES WORK THE NATURE OF BUSINESS The Flow of Money Profit Maximization PRODUCTION Types of Inputs The Production Function The Marginal Product of Labor The Production Function with Capital Average Product COST Types of Cost Total Cost of Production The Cost Function Marginal Cost Variable versus Fixed Costs REVENUE A Simple Example Marginal Revenue PROFIT MAXIMIZATION An Example The Law of Supply Revisited Short-Term Profit Maximization and Long-Term Decisions CONCLUSION CH 05 COMPETITION AND MARKET POWER PERFECT COMPETITION Examples of Perfect Competition PROFIT MAXIMIZATION IN PERFECT COMPETITION Market Equilibrium in Perfect Competition PERFECT COMPETITION IN THE LONG RUN Long-Term Survival The Shutdown Decision Escaping Perfect Competition MARKET STRUCTURE Monopolistic Competition Oligopoly Monopoly PERFECT COMPETITION VERSUS MARKET POWER The Benefits of Perfect Competition The Downsides of Market Power CONCLUSION CH 06 GOVERNMENT AND THE ECONOMY HISTORICAL BACKGROUND The Great Depression and the New Deal The Era of Government Growth The Era of Deregulation International Comparisons THE BENEFITS OF GOVERNMENT ACTION The Benefits of the Command-and-Control Approach THE DOWNSIDES OF GOVERNMENT ACTION The Inefficiency of Taxation THE RIGHT ROLE FOR GOVERNMENT ECONOMIC POLICY Public Good Provision Market Regulation Externalities Income Redistribution CONCLUSION APPENDIX DELVING DEEPER INTO MICROECONOMICS CONSUMER CHOICE The Utility Function The Budget Constraint Utility Maximization Price Elasticity of Demand PRODUCER DECISIONS Choosing the Right Inputs Substitutes and Complements in Production A Cost Minimization Example Price Elasticity of Supply TAX INCIDENCE AND ELASTICITY CONCLUSION CH 07 THE FIRST STEP INTO MACROECONOMICS MEASURING THE ECONOMY The Basics of Gross Domestic Product The Components of GDP No Double-Counting UNDERSTANDING GDP Personal Consumption Nonresidential Investment Residential Investment Government Consumption and Investment Change in Private Inventories Net Exports WHAT GDP DOES NOT INCLUDE INTERNATIONAL COMPARISONS OF GDP GDP per Capita CONCLUSION CH 08 INFLATION THE BASICS OF INFLATION The Average Price Level The Inflation Rate RELATIVE PRICE SHIFTS Globalization and Inflation Quality Improvements and Inflation ADJUSTING FOR INFLATION Avoiding Money Illusion Real versus Nominal Dollars EXPECTATIONS AND INFLATION Hyperinflation The Harm from Unexpected Inflation The Harm from Expected Inflation Deflation CONCLUSION CH 09 GROWTH THE SIGNIFICANCE OF GROWTH Improved Living Standards Production Possibility Frontier Growth versus the Zero-Sum Economy What Growth Doesn't Buy MEASURING GROWTH GDP versus Real GDP A Word of Warning THE INCREASE IN LIVING STANDARDS Short-Term versus Long-Term Growth WHAT DRIVES GROWTH Increase in Labor Increase in Education and Skills Investment in Physical Capital Increase in Raw Materials Increase in Knowledge GOVERNMENT AND GROWTH PRODUCTIVITY The History of U.S. Productivity Growth CONCLUSION CH 10 BUSINESS CYCLES, UNEMPLOYMENT, AND INFLATION POTENTIAL VERSUS REAL GDP Potential Growth The Output Gap UNEMPLOYMENT Types of Unemployment The Unemployment Puzzle THE TRADE-OFF BETWEEN UNEMPLOYMENT AND INFLATION Inflation and Potential GDP The Natural Rate of Unemployment RECESSIONS The Business Cycle The Impact of Recession on Workers The Impact of Recession on Businesses WHY DO RECESSIONS HAPPEN? Problems in Financial Markets Negative Supply Shifts Negative Demand Shifts Inflation Fighting CONCLUSION CH 11 FISCAL POLICY THE GOVERNMENT AND THE ECONOMY THE SHORT-TERM IMPACT OF GOVERNMENT SPENDING The Multiplier Effect The Marginal Propensity to Consume Overseas Leakage The Size of the Multiplier THE LIMITATIONS OF SPENDING STIMULUS The Perils of Inflation Lags in Policy TAXATION The Basics Changes in the Tax System The Direct Impact of Taxes Using Tax Cuts to Fight Recession Incentives and Taxes BORROWING Budget Deficits and Surpluses The Stimulative Effect of Bigger Deficits Crowding Out The Impact of Budget Deficits in the Long Run Putting It All Together CONCLUSION CH 12 MONETARY POLICY THE USES OF MONEY THE HISTORY OF THE FEDERAL RESERVE The Structure of the Fed THE GOALS AND TOOLS OF MONETARY POLICY Controlling Inflation Smoothing Out the Business Cycle Ensuring Financial Stability Monetary Policy Tools CONTROL OVER SHORT-TERM INTEREST RATES Open Market Operations Which Interest Rates Can the Fed Affect? Effect of Rate Changes on the Economy Effect of Rate Changes on Inflation Example: Volcker's Fight against Inflation Example: Greenspan's Response to the 2001 Recession Example: Bernanke's Response to the Financial Crisis QUANTITATIVE EASING, DIRECT LENDING, AND OTHER TOOLS Quantitative Easing Example: The Fed's Response to the 2007-2009 Financial Crisis The Reserve Requirement and Other Regulations THE PRACTICE OF MONETARY POLICY How Soon Should Rates Be Increased? Monetary versus Fiscal Policy Discretion versus Rules Long-Term Effects of Monetary Policy CONCLUSION APPENDIX DELVING DEEPER INTO MACROECONOMICS AGGREGATE DEMAND AND AGGREGATE SUPPLY Aggregate Demand Aggregate Supply Long-Term Aggregate Equilibrium REACTING TO EVENTS Shifts in Aggregate Supply Shifts in Aggregate Demand CH 13 THE FINANCIAL MARKETS THE MARKET FOR LOANS Why Borrow? The Demand Curve for Loans The Supply Curve for Loans Some Factors Affecting Interest Rates FINANCIAL INTERMEDIARIES Banks as Intermediaries Another Example: Venture Capital RISK AND RETURN The Stock Market and the Risk-Return Principle THE DIVERSITY OF FINANCIAL INTERMEDIARIES The Bond Market Government Borrowing THE CAUSES OF THE FINANCIAL CRISIS CONCLUSION CH 14 INTERNATIONAL TRADE THE NATURE OF INTERNATIONAL TRADE Falling Natural Barriers to Trade The Lowering of Legal Barriers THE GAINS FROM TRADE Lower Prices of Goods and Services Access to Natural Resources Access to Global Markets Access to New Ideas ABSOLUTE ADVANTAGE VERSUS COMPARATIVE ADVANTAGE Absolute Advantage The Theory of Comparative Advantage WINNERS AND LOSERS Winners: Consumers Winners: Worker's Who Don't Compete with Imports Winners: Innovative Companies and Their Employees Losers: Unemployed Workers The Adjustment Process Arguments for Protectionism EXCHANGE RATES Effects of Appreciation and Depreciation THE TRADE BALANCE Some Explanations for the Trade Deficit Paying for Trade CONCLUSION CH 15 TECHNOLOGICAL CHANGE THE NATURE OF TECHNOLOGICAL CHANGE The Information Revolution THREE TYPES OF INNOVATION Productivity Enhancements New Goods and Services Quality of Life INNOVATIVE ACTIVITIES The Market for Innovative Activities INNOVATION: THE SUPPLY SIDE Availability of Scientists and Engineers Availability of Venture Capital Location in an Innovation Cluster INNOVATION: THE DEMAND SIDE Return and Risk from Innovative Activities Patents and Other Intellectual Property Protection Intensity of Competition The Diffusion of New Technologies CONCLUSION CH 16 ECONOMICS OF THE LABOR MARKET THE BASICS OF THE LABOR MARKET The Labor Supply Curve The Labor Demand Curve An Example of Labor Demand LABOR MARKET EQUILIBRIUM AND WAGES The Impact of Technological Change The Impact of Globalization WHY NOT ALL WORKERS ARE THE SAME Education Age and Experience REGULATION OF THE LABOR MARKET The Minimum Wage The Working Day Licensing Unions LONG-TERM LABOR SUPPLY Working-Age Population The Impact of Immigration Location CONCLUSION CH 17 THE DISTRIBUTION OF INCOME THE BASICS OF INCOME DISTRIBUTION Quintiles One Way to Measure Inequality CHANGING INCOME INEQUALITY The 80/20 Ratio An Alternative View Reasons for Rising Inequality Poverty THE DEBATE OVER INEQUALITY Two Competing Notions of Fairness Inequality, Growth, and Politics Misleading Statistics TAXES AND REDISTRIBUTION Adding It All Up EARNINGS AND LABOR MARKET DISCRIMINATION CONCLUSION CH 18 ECONOMICS OF RETIREMENT AND HEALTH CARE THE BASICS OF RETIREMENT The Life Cycle Theory of Retirement Problems with the Life Cycle Theory Sources of Retirement Income EMPLOYER RETIREMENT PLANS Defined Benefit versus Defined Contribution The Limitations of Employer Retirement Plans SOCIAL SECURITY How Social Security Works Today The Demographic Challenge Facing Social Security Will Social Security Run Out of Money? Fixing the Retirement Shortfall THE BASICS OF HEALTH CARE SPENDING The Health Care Life Cycle Problems with the Health Care Life Cycle THE RISING COST OF HEALTH CARE Demographic Change Rising Incomes Third-Party Payments Tax Deductions for Employer Health Care Rapid Technological Change Bad Medicine HEALTH CARE REFORM Affordable Care Act of 2010 The Role of Government in Health Care CONCLUSION CH 19 ECONOMICS OF ENERGY, THE ENVIRONMENT, AND GLOBAL CLIMATE CHANGE THE BASICS OF ENERGY CONSUMPTION AND SUPPLY Energy Consumption Energy Supply: Fossil Fuels Energy Supply: Renewable and Nuclear Distribution of Supply The Price of Energy ENERGY SUSTAINABILITY The Economics of Conservation Alternatives to Fossil Fuels ECONOMICS OF THE ENVIRONMENT Sources of Pollution Externalities The Impact of Pollution Externalities Measuring the Damage Done by Pollution Externalities Costs in a Market with Externalities CONTROLLING POLLUTION Command-and-Control Approaches Market-Based Approaches GLOBAL CLIMATE CHANGE The Potential Costs of Global Climate Change Policy Response: Adaptation Policy Response: Mitigation An International Problem CONCLUSION GLOSSARY INDEX