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ویرایش: [5 ed.] نویسندگان: Share N. Gregory Mankiw, Mark P. Taylor سری: ISBN (شابک) : 1473768543, 9781473768628 ناشر: Cengage Learning/EMEA سال نشر: 2020 تعداد صفحات: 834 زبان: English فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) حجم فایل: 14 Mb
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این ویرایش پنجم هیجان انگیز و جدید اقتصاد توسط N. Gregory Mankiw (دانشگاه هاروارد) و Mark P. Taylor (دانشگاه واشنگتن) که اکنون به عنوان یکی از متون پیشرو در اصول اقتصاد در بریتانیا و اروپا شناخته شده است، به طور کامل به روز شده است. این نسخه به دلیل رویکرد دوستانه و در دسترس، تأکید بر یادگیری فعال و منابع پشتیبانی بیرقیب، بسیار مورد احترام است، همچنین ساختار بهبود یافتهای دارد تا اطمینان حاصل شود که متن با جدیدترین دورهها هماهنگی بیشتری دارد. نسخه جدید شامل پوشش اضافی تعدادی از موضوعات کلیدی از جمله نظریه های هترودکس در اقتصاد مانند نظریه پیچیدگی است. اقتصاد نهادی و اقتصاد فمینیستی؛ نظریه های مختلف در تجارت بین الملل نظریه بازی؛ معیارهای مختلف فقر؛ "منحنی فیلیپس صاف"؛ و آینده اتحادیه اروپا این عنوان با MindTap، یک راهحل یادگیری آنلاین انعطافپذیر، در دسترس است که همه ابزارهای مورد نیاز برای موفقیت را در اختیار دانشآموزان قرار میدهد، از جمله یک کتاب الکترونیک تعاملی، چند رسانهای جذاب، سوالات تمرینی، مواد ارزیابی، کمکهای بازبینی، و تجزیه و تحلیل برای کمک به شما در پیگیری پیشرفت آنها.
Now firmly established as one of the leading economics principles texts in the UK and Europe, this exciting, new fifth edition of Economics by N. Gregory Mankiw (Harvard University) and Mark P. Taylor (Washington University), has been fully updated. Much revered for its friendly and accessible approach, emphasis on active learning, and unrivalled support resources, this edition also has an improved structure to ensure the text aligns even more closely with the latest courses. The new edition incorporates additional coverage of a number of key topics including heterodox theories in economics such as complexity theory; institutional economics and feminist economics; different theories in international trade; game theory; different measures of poverty; the ‘flat Phillips curve’; and the future of the European Union. This title is available with MindTap, a flexible online learning solution that provides students with all the tools they need to succeed including an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids, and analytics to help you track their progress.
Cover Brief Contents Contents About the Authors Preface Acknowledgements Part 1: Introduction to Economics Chapter 1: What Is Economics? The Economy and Economic Systems How People Make Decisions How People Interact How the Economy as a Whole Works Summary Questions for Review Problems and Applications Chapter 2: Thinking Like an Economist Introduction Economic Methodology Schools of Thought The Economist as Policy Advisor Why Economists Disagree Summary Questions for Review Problems and Applications Part 2: The Theory of Competitive Markets Chapter 3: The Market Forces of Supply and Demand The Assumptions of the Competitive Market Model Demand Shifts versus Movements along the Demand Curve Supply Supply and Demand Together Prices as Signals Analyzing Changes in Equilibrium Elasticity The Price Elasticity of Demand Other Demand Elasticities Price Elasticity of Supply Applications of Supply and Demand Elasticity Summary Questions for Review Problems and Applications Chapter 4: Background to Demand: Consumer Choices The Standard Economic Model The Budget Constraint: What the Consumer Can Afford Preferences: What the Consumer Wants Optimization: What the Consumer Chooses Conclusion: Do People Really Behave This Way? Behavioural Approaches to Consumer Behaviour Summary Questions for Review Problems and Applications Chapter 5: Background to Supply: Firms in Competitive Markets The Costs of Production Production and Costs The Various Measures of Cost Costs in the Short Run and in the Long Run Summary Returns to Scale What Is a Competitive Market? Profit Maximization and the Competitive Firm's Supply Curve The Supply Curve in a Competitive Market Conclusion: Behind the Supply Curve Summary Questions for Review Problems and Applications Chapter 6: Consumers, Producers and the Efficiency of Markets Consumer Surplus Producer Surplus Market Efficiency Summary Questions for Review Problems and Applications Part 3: Interventions in Markets Chapter 7: Supply, Demand and Government Policies Controls on Prices Taxes Subsidies The Tax System The Deadweight Loss of Taxation Administrative Burden The Design of the Tax System Taxes and Equity Summary Questions for Review Problems and Applications Chapter 8: Public Goods, Common Resources and Merit Goods The Different Kinds of Goods Public Goods Common Resources Merit Goods Conclusion Summary Questions for Review Problems and Applications Chapter 9: Market Failure and Externalities Market Failure Externalities Externalities and Market Inefficiency Private Solutions to Externalities Public Policies towards Externalities Public/Private Policies towards Externalities Government Failure Conclusion Summary Questions for Review Problems and Applications Part 4: Firm Behaviour and Market Structures Chapter 10: Firms' Production Decisions Isoquants and Isocosts The Least-Cost Input Combination Conclusion Summary Questions for Review Problems and Applications Chapter 11: Market Structures I: Monopoly Imperfect Competition Why Monopolies Arise How Monopolies Make Production and Pricing Decisions The Welfare Cost of Monopoly Price Discrimination Public Policy towards Monopolies Conclusion: The Prevalence of Monopoly Summary Questions for Review Problems and Applications Chapter 12: Market Structures II: Monopolistic Competition Competition with Differentiated Products Advertising and Branding Conclusion Summary Questions for Review Problems and Applications Chapter 13: Market Structures III: Oligopoly Characteristics of Oligopoly Game Theory and the Economics of Cooperation Entry Barriers in Oligopoly Public Policy towards Oligopolies Conclusion Summary Questions for Review Problems and Applications Chapter 14: Market Structures IV: Contestable Markets The Nature of Contestable Markets The Limitations of Contestability Summary Summary Questions for Review Problems and Applications Part 5: Factor Markets Chapter 15: The Economics of Factor Markets The Marginal Product Theory of Distribution The Demand for Labour The Supply of Labour Equilibrium in the Labour Market Other Theories of the Labour Market Marxist Labour Theory Feminist Economics and the Labour Market Monopsony Wage Differentials The Economics of Discrimination The Other Factors of Production: Land and Capital Economic Rent Conclusion Summary Questions for Review Problems and Applications Part 6: Inequality Chapter 16: Income Inequality and Poverty The Measurement of Inequality The Political Philosophy of Redistributing Income Policies to Reduce Poverty Conclusion Summary Questions for Review Problems and Applications Part 7: Trade Chapter 17: Interdependence and the Gains from Trade The Production Possibilities Frontier International trade The Principle of Comparative Advantage The Determinants of Trade The Winners and Losers from Trade Restrictions on Trade Criticisms of Comparative Advantage Theory Other Theories of International Trade Conclusion Summary Questions for Review Problems and Applications Part 8: Heterodox Economics Chapter 18: Information and Behavioural Economics Principal and Agent Asymmetric Information Behavioural Economics Conclusion Summary Questions for Review Problems and Applications Chapter 19: Heterodox Theories in Economics Introduction Institutional Economics Feminist Economics Complexity Economics Conclusion Summary Questions for Review Problems and Applications Part 9: The Data of Macroeconomics Chapter 20: Measuring a Nation's Well-Being and the Price Level Marxist Economics The Austrian School Keynesianism Monetarism The Nature of Macroeconomics The Economy's Income and Expenditure The Measurement of Gross Domestic Product The Components of GDP Real versus Nominal GDP The Limitations of GDP as a Measure of Well-Being International Differences in GDP and the Quality of Life Measuring the Cost of Living The Consumer Prices Index Correcting Economic Variables for the Effects of Inflation Conclusion Summary Questions for Review Problems and Applications Part 10: The Real Economy in the Long Run Chapter 21: Production and Growth Economic Growth around the World Growth Theory Productivity The Determinants of Economic Growth Causes of Growth Endogenous Growth Theory Economic Growth and Public Policy Conclusion: The Importance of Long-Run Growth Summary Questions for Review Problems and Applications Chapter 22: Unemployment and the Labour Market Identifying Unemployment The Causes of Unemployment The Natural Rate of Unemployment Marx and the Reserve Army of the Unemployed The Cost of Unemployment Conclusion Summary Questions for Review Problems and Applications Part 11: Long-Run Macroeconomics Chapter 23: Saving, Investment and the Financial System Financial Institutions in the Economy Present Value: Measuring the Time Value of Money Managing Risk Asset Valuation Saving and Investment in the National Income Accounts The Market for Loanable Funds Summary Questions for Review Problems and Applications Chapter 24: The Monetary System The Meaning of Money The Role of Central Banks The European Central Bank and the Eurosystem The Bank of England Banks and the Money Supply The Central Bank's Tools of Monetary Control Money Growth and Inflation What Is Inflation? The Costs of Inflation Deflation Conclusion Summary Questions for Review Problems and Applications Chapter 25: Open-Economy Macroeconomics The International Flows of Goods and Capital The Prices for International Transactions: Real and Nominal Exchange Rates A First Theory of Exchange Rate Determination: Purchasing Power Parity A Macroeconomic Theory of the Open Economy Supply and Demand for Loanable Funds and for Foreign Currency Exchange Equilibrium in the Open Economy How Policies and Events Affect an Open Economy Conclusion Summary Questions for Review Problems and Applications Part 12: Short-Run Economic Fluctuations Chapter 26: Business Cycles Trend Growth Rates Causes of Changes in the Business Cycle Business Cycle Models Macroeconomic Models of the Economy Conclusion Summary Questions for Review Problems and Applications Chapter 27: Keynesian Economics and IS-LM Analysis The Keynesian Cross The Multiplier Effect The IS and LM Curves General Equilibrium Using the IS-LM Model From IS-LM to Aggregate Demand Conclusion Summary Questions for Review Problems and Applications Chapter 28: Aggregate Demand and Aggregate Supply Three Key Facts about Economic Fluctuations Explaining Short-Run Economic Fluctuations The Aggregate Demand Curve The Aggregate Supply Curve Two Causes of Economic Fluctuations New Keynesian Economics Summary Questions for Review Problems and Applications Chapter 29: The Influence of Monetary and Fiscal Policy on Aggregate Demand How Monetary Policy Influences Aggregate Demand How Fiscal Policy Influences Aggregate Demand Using Policy to Stabilize the Economy Conclusion Summary Questions for Review Problems and Applications Chapter 30: The Short-Run Trade-off between Inflation and Unemployment The Relationship between Inflation and Unemployment The Phillips Curve Shifts in the Phillips Curve: The Role of Expectations The Long-Run Vertical Phillips Curve as an Argument for Central Bank Independence Shifts in the Phillips Curve: The Role of Supply Shocks The Cost of Reducing Inflation Inflation Targeting Reflecting on the Phillips Curve Conclusion Summary Questions for Review Problems and Applications Chapter 31: Supply-Side Policies Shifts in the Aggregate Supply Curve Types of Supply-Side Policies Conclusion Summary Questions for Review Problems and Applications Part 13: International Macroeconomics Chapter 32: The Causes and Aftermath of the Financial Crisis The Causes of the Crisis The Efficient Markets Hypothesis The Financial Crisis and Sovereign Debt The Sovereign Debt Crisis Austerity Policies: Too Far Too Quickly? The Productivity Puzzle Summary Questions for Review Problems and Applications Chapter 33: Common Currency Areas The Euro The Benefits and Costs of a Common Currency The Theory of Optimum Currency Areas Is Europe an Optimum Currency Area? Fiscal Policy and Common Currency Areas The Fiscal Compact Conclusion Summary Questions for Review Problems and Applications Chapter 34: The Future of the European Union The Euro Italy Brexit Conclusion Summary Questions for Review Problems and Applications Glossary Index Credits List of Formulae