Dynamic Digital Marketing: Master the World of Online and Social Media Marketing to Grow Your Business

Cover
Title Page
Copyright
Contents
Acknowledgements
Introduction
	Who I am and why you should read this book
	The 90-day plan
	Summary: maximise digital marketing
Part I Getting started
	Chapter 1: Create your customer avatar
		Your conversion success
	Chapter 2: Map your customer journey
	Chapter 3: Carry out market and competitor analysis
		Competitor analysis and benchmarking success factors
	Chapter 4: Developing your proposition
		So how does a business achieve these goals?
		Proposition
		Presence
		Process
	Chapter 5: Decide on key digital channels
		Artificial intelligence
		Behavioural marketing
		Messenger marketing
		Email campaigns
		Customer experience marketing
		The 3Ts
	Chapter 6: Review internal processes
	Chapter 7: Calculate your ideal sales revenue
		What’s a good profit margin for a business?
		Marketing as a revenue generator – the maths of selling
		Return on investment (ROI)
	Chapter 8: Review your skills bridge
		So why invest in digital?
		And why invest in digital training?
		Train or recruit in new skilled staff?
	Chapter 9: Implement time-management strategies
		1. Making time
		2. Time savvy NOT time waster
		3. Focus and digital distraction
		4. Organise your work environment
		5. Reduce your personal stress
		6. Motivation
		7. Create goals for key areas in your life
		8. Get creative and think BIG
		Other life resources you may find useful
	Chapter 10: Safeguard against digital pitfalls
		Why does digital fail?
		So how can you succeed in digital marketing?
Part II The Dynamic Digital Marketing Model
	Chapter 11: Search – The R.A.P.I.D Traffic Generator
		Introduction
		Google Search
		How does Google Search work?
		What actually happens when you search on Google?
		SEARCH or search marketing
		SEARCH Step 1: The R.A.P.I.D. Traffic Generator – Reach
		SEARCH Step 2: The R.A.P.I.D. Traffic Generator – Audit
		SEARCH Step 3: The R.A.P.I.D. Traffic Generator – Paid
		SEARCH Step 4: The R.A.P.I.D. Traffic Generator – Invite
		SEARCH Step 5: The R.A.P.I.D. Traffic Generator – Dominate
	Chapter 12: Social – The Proven Positioning Process
		Introduction
		Social media strategy
		So why invest in SOCIAL?
		What not to do on social media
		Social communities
		Posting strategy
		Targeting your audience for free using social media
		Basic posting strategies
		SOCIAL Step 1: The Proven Positioning Process – Increase
		SOCIAL Step 2: The Proven Positioning Process – Interact
		SOCIAL Step 3: The Proven Positioning Process – Influence
	Chapter 13: Send – The C.L.E.A.N. Customer Cultivator
		Benefits of email marketing
		Simplifying the law and best practice for data
		SEND Step 1: The C.L.E.A.N. Customer Cultivator – Capture
		SEND Step 2: The C.L.E.A.N. Customer Cultivator – Leads
		SEND Step 3: The C.L.E.A.N. Customer Cultivator – Entice
		SEND Step 4: The C.L.E.A.N. Customer Cultivator – Automate
		SEND Step 5: The C.L.E.A.N. Customer Cultivator – Nurture
	Chapter 14: Substance – The C.R.E.A.T.I.V.E. Content Communicator
		Marketing is impossible without great content!
		The content marketing process
		Content marketing techniques
		The customer’s buying journey
		YouTube
		Substance Step 1: The C.R.E.A.T.I.V.E. Content Communicator – Conversation
		Substance Step 2: The C.R.E.A.T.I.V.E. Content Communicator – React
		Substance Step 3: The C.R.E.A.T.I.V.E. Content Communicator – Educate
		Substance Step 4: The C.R.E.A.T.I.V.E. Content Communicator – Awareness
		Substance Step 5: The C.R.E.A.T.I.V.E. Content Communicator – Tips
		Substance Step 6: The C.R.E.A.T.I.V.E. Content Communicator – Inspire
		Substance Step 7: The C.R.E.A.T.I.V.E. Content Communicator – Visibility
		Substance Step 8: The C.R.E.A.T.I.V.E. Content Communicator – Entertain
	Chapter 15: Sell – The Ultimate Reach and Retention Radar
		The new marketing age
		Sell Step 1: The Ultimate Reach and Retention Radar – Rapport
		Sell Step 2: The Ultimate Reach and Retention Radar – Relationship
		Sell Step 3: The Ultimate Reach and Retention Radar – Repeat
		Sell Step 4: The Ultimate Reach and Retention Radar – Referral
		Sell Step 5: The Ultimate Reach and Retention Radar – Reward
	Chapter 16: Sponsor – The Brilliant Brand Booster
		Brand boosting
		Paid sponsorship and advertising
		Sponsor Step 1: The Brilliant Brand Booster – Adverts
		Sponsor Step 2: The Brilliant Brand Booster – Affiliates
		Sponsor Step 3: The Brilliant Brand Booster – Alliances
	Chapter 17: Strategy – The D.I.R.E.C.T. Digital Dynamo
		Strategy Step 1: The D.I.R.E.C.T. Digital Dynamo – Delve
		Strategy Step 2: The D.I.R.E.C.T. Digital Dynamo – Insights
		Strategy Step 3: The D.I.R.E.C.T. Digital Dynamo – Research
		Strategy Step 4: The D.I.R.E.C.T. Digital Dynamo – Evaluate
		Strategy Step 5: The D.I.R.E.C.T. Digital Dynamo – Create
		Strategy Step 6: The D.I.R.E.C.T. Digital Dynamo – Tools
	Chapter 18: Score – The Radical Results Reaper
		Score Step 1: The Radical Results Reaper – Metrics
		Score Step 2: The Radical Results Reaper – Measure
		Score Step 3: The Radical Results Reaper – Monitor
		Score Step 4: The Radical Results Reaper – Meaning
		Score Step 5: The Radical Results Reaper – Manipulate
		Score Step 6: The Radical Results Reaper – Money
	Chapter 19: The Digital Challenge
		Case Study: How Business Consort got an 11% increase in customer base in just 30 days
		Results: proven campaign tactics
	Chapter 20: Digital marketing success stories
Further Resources
Index
EULA