Double your business how to break through the barriers to higher growth, turnover, and profit

Cover......Page 1
Praise for Lee Duncan and Double your business......Page 2
Contents......Page 8
About the author......Page 11
Acknowledgements......Page 12
Introduction......Page 14
Break through your Barriers to Growth......Page 22
 Instructions......Page 24
 Identify your Barriers to Growth......Page 25
Cultivate your habits of success......Page 34
 Growth Blueprint 1: Get your mojo back!......Page 36
 Breakthrough Action Plan 1: Get your mojo back!......Page 42
 Growth Blueprint 2: Get organised and focused......Page 43
 Growth Blueprint 3: Build your support network......Page 51
 Breakthrough Action Plan 3: Build your support network......Page 56
Understand your accounts to make more money......Page 58
 Growth Blueprint 4: Properly managed cash flow......Page 63
 Breakthrough Action Plan 4: Properly managed cash flow......Page 67
 Growth Blueprint 5: Robust profit margins......Page 69
 Breakthrough Action Plan 5: Robust profit margins......Page 73
 Growth Blueprint 6: Realistic sales forecast and budget......Page 74
 Breakthrough Action Plan 6: Realistic sales forecast and budget......Page 77
Turn your employees into a gold medal team......Page 80
 Growth Blueprint 7: One-page growth plan......Page 82
 Breakthrough Action Plan 7: One-page growth plan......Page 89
 Growth Blueprint 8: Right people......Page 91
 Breakthrough Action Plan 8: Right people......Page 101
 Growth Blueprint 9: Build a winning team......Page 102
 Breakthrough Action Plan 9: Build a winning team......Page 111
The double your business marketing plan......Page 113
 Growth Blueprint 10: Lead capture marketing......Page 115
 Growth Blueprint 11: Make your business stand out......Page 121
 Growth Blueprint 12: Magnetise your marketing......Page 126
 Breakthrough Action Plan 12: Magnetise your marketing......Page 130
 Growth Blueprint 13: Top ten marketing channels......Page 131
 Breakthrough Action Plan 13: Top ten marketing channels......Page 141
 Growth Blueprint 14: A back-end to boost sales......Page 143
 Breakthrough Action Plan 14: A back-end to boost sales......Page 144
Create your unstoppable sales machine......Page 146
 Growth Blueprint 15: Sales activity management......Page 148
 Breakthrough Action Plan 15: Sales activity management......Page 155
 Growth Blueprint 16: Create high-performance salespeople......Page 156
 Breakthrough Action Plan 16: Create high-performance salespeople......Page 169
Systems to make your business work without you......Page 170
 Growth Blueprint 17: Stabilise to eliminate firefighting......Page 172
 Growth Blueprint 18: Systemise to create your operations manual......Page 178
 Breakthrough Action Plan 18: Systemise to create your operations manual......Page 183
 Growth Blueprint 19: Optimise your business for efficiency......Page 184
 Breakthrough Action Plan 19: Optimise your business for efficiency......Page 188
Peak service to delight your customers......Page 189
 Growth Blueprint 20: Essential service for satisfied customers......Page 190
 Growth Blueprint 21: Premium service creates customer loyalty......Page 195
 Growth Blueprint 22: Peak service produces customer referrals......Page 200
 Breakthrough Action Plan 22: Peak service produces customer referrals......Page 204
How other businesses have used these techniques to double their business......Page 205
 The Riverside Restaurant......Page 206
 Zoom Answer Call......Page 210
 Superwarm Services......Page 211
 Mrs X’s property management business......Page 214
 Airworld Tours......Page 220
Further reading......Page 223
Index......Page 225