Doing Research in Fashion and Dress: An Introduction to Qualitative Methods

Title Page\nCopyright Page\nContents\nAcknowledgments\nIntroduction\n	The history of fashion and dress studies\n	The use of terminologies\n	Making fashion/dress studies a legitimate academic discipline\n	Outline of the book\n	Conclusion\n	Guide to further reading\nChapter 1: Theory and Practice\n	What is social scientific research?\n	What is a theory?\n	Understanding the meaning of a fashion theory\n	Theory and methods\n	Conclusion\n	Guide to further reading\nChapter 2: Research Process\n	Awareness of objectivity and empiricism\n	Research process\n	Source evaluation, plagiarism, and ethical issues\n	Conclusion\n	Guide to further reading\nChapter 3: Ethnography\n	A brief history of ethnography\n	Preparing for ethnography\n	Doing ethnography\n	Making analysis of ethnographical data\n	Shukla’s study on costume and identity with case studies\n	Hamilton and Hamilton’s seminal work on the Thai Karen dress\n	Conclusion\n	Guide to further reading\nChapter 4: Survey Methods\n	What is a survey method?\n	Crane’s focus group study on fashion magazine readers\n	Ting, Goh, and Mohd’s study on Malaysian consumers’ luxury purchase using Likert scale\n	Conclusion\n	Guide to further reading\nChapter 5: Semiotics/Semiology\n	Saussure’s theory of signs\n	Barthes’s contribution to fashion and dress studies\n	Hardy and Corone’s study on the changing semiotics of the surgical dress\n	Lehmann’s semiotic study on Alfred Hitchcock’s movie\n	Barnard’s focus on semiotics in social interaction\n	Semiotic analysis of advertising and photograph images\n	Semiotics, structuralism, and post-structuralism\n	Conclusion\n	Guide to further reading\nChapter 6: Object-Based Research\n	What is object-based research?\n	The historical development of object-based research\n	Making object-based research interdisciplinary\n	Conclusion\n	Guide to further reading\nChapter 7: Online Research and Ethnography\n	Part I: Using online sources for research\n	Part II: Using social media as object of research\n	Conclusion\n	Guide to further reading\nChapter 8: Other Methodologies\n	Archival records and historical research\n	Oral history/narrative and sartorial biography\n	Written documents and literary sources\n	Ethnomethodology\n	Cross-national or cross-cultural research\n	Visual and audio materials\n	Triangulation\n	The integration of qualitative and quantitative methods\n	Conclusion\n	Guide to further reading\nChapter 9: Writing Up\n	The structure of a research paper\n	Disseminating a research paper\n	Conclusion\n	Guide to further reading\nConclusion: Future Opportunities and Directions inFashion/Dress Studies\n	Fashion in postmodern times\n	Fashion as a global concept\n	Conclusion\n	Guide to further reading\nNotes\n	Introduction\n	Chapter 1\n	Chapter 2\n	Chapter 3\n	Chapter 4\n	Chapter 5\nBibliography\nIndex