Doing Research in Fashion and Dress: An Introduction to Qualitative Methods

Title Page
Copyright Page
Contents
Acknowledgments
Introduction
	The history of fashion and dress studies
	The use of terminologies
	Making fashion/dress studies a legitimate academic discipline
	Outline of the book
	Conclusion
	Guide to further reading
Chapter 1: Theory and Practice
	What is social scientific research?
	What is a theory?
	Understanding the meaning of a fashion theory
	Theory and methods
	Conclusion
	Guide to further reading
Chapter 2: Research Process
	Awareness of objectivity and empiricism
	Research process
	Source evaluation, plagiarism, and ethical issues
	Conclusion
	Guide to further reading
Chapter 3: Ethnography
	A brief history of ethnography
	Preparing for ethnography
	Doing ethnography
	Making analysis of ethnographical data
	Shukla’s study on costume and identity with case studies
	Hamilton and Hamilton’s seminal work on the Thai Karen dress
	Conclusion
	Guide to further reading
Chapter 4: Survey Methods
	What is a survey method?
	Crane’s focus group study on fashion magazine readers
	Ting, Goh, and Mohd’s study on Malaysian consumers’ luxury purchase using Likert scale
	Conclusion
	Guide to further reading
Chapter 5: Semiotics/Semiology
	Saussure’s theory of signs
	Barthes’s contribution to fashion and dress studies
	Hardy and Corone’s study on the changing semiotics of the surgical dress
	Lehmann’s semiotic study on Alfred Hitchcock’s movie
	Barnard’s focus on semiotics in social interaction
	Semiotic analysis of advertising and photograph images
	Semiotics, structuralism, and post-structuralism
	Conclusion
	Guide to further reading
Chapter 6: Object-Based Research
	What is object-based research?
	The historical development of object-based research
	Making object-based research interdisciplinary
	Conclusion
	Guide to further reading
Chapter 7: Online Research and Ethnography
	Part I: Using online sources for research
	Part II: Using social media as object of research
	Conclusion
	Guide to further reading
Chapter 8: Other Methodologies
	Archival records and historical research
	Oral history/narrative and sartorial biography
	Written documents and literary sources
	Ethnomethodology
	Cross-national or cross-cultural research
	Visual and audio materials
	Triangulation
	The integration of qualitative and quantitative methods
	Conclusion
	Guide to further reading
Chapter 9: Writing Up
	The structure of a research paper
	Disseminating a research paper
	Conclusion
	Guide to further reading
Conclusion: Future Opportunities and Directions inFashion/Dress Studies
	Fashion in postmodern times
	Fashion as a global concept
	Conclusion
	Guide to further reading
Notes
	Introduction
	Chapter 1
	Chapter 2
	Chapter 3
	Chapter 4
	Chapter 5
Bibliography
Index