Diversification Strategy: How to Grow a Business by Diversifying Successfully

COPYRIGHT
......Page 5
TABLE OF CONTENTS
......Page 10
PREFACE......Page 12
ACKNOWLEDGMENTS......Page 14
ABOUT THE AUTHOR......Page 16
PART ONE SETTING THE DIVERSIFICATION SCENE......Page 20
CHAPTER 1 Management’s Leper......Page 22
CHAPTER 2 What is Diversification?......Page 32
CHAPTER 3 Identifying Successful Diversifiers......Page 38
CHAPTER 4 The Diversified Exemplars......Page 50
PART TWO DETAILING THE STRATEGY......Page 66
CHAPTER 5 Establish a Supportive Corporate Center......Page 68
CHAPTER 6 Select Capable Division Managers......Page 86
CHAPTER 7 Install Appropriate Performance Measures......Page 96
CHAPTER 8 Set Effective Incentives......Page 108
CHAPTER 9 Align the Corporate Culture......Page 116
CHAPTER 10 Secure Competitive Advantage......Page 128
CHAPTER 11 Buy Well and Integrate......Page 138
PART THREE LEARNING FROM SOME CORPORATE CASES......Page 150
CHAPTER 12 When Diversification Goes Pear-shaped......Page 152
CHAPTER 13 Dabbling in Diversification......Page 162
CHAPTER 14 Diversification Genius?......Page 172
CHAPTER 15 The Focused Message for Diversifiers......Page 186
PART FOUR CHANGING YOUR PERSPECTIVE......Page 200
CHAPTER 16 Adopting a Different View......Page 202
CHAPTER 17 Diversification Lessons......Page 210
Index......Page 218