Disruption Proof: Empower People, Create Value, Drive Change

ویرایش:  
نویسندگان: Brant Cooper  
سری:  
ISBN (شابک) : 9781538705995, 9781538720196 
ناشر: Grand Central Publishing 
سال نشر: 2021 
تعداد صفحات:  
زبان: English 
فرمت فایل : EPUB (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 3 Mb 

قیمت کتاب (تومان) : 40,000

مدیرعامل و بنیانگذار Moves the Needle و نیویورک تایمز نویسنده پرفروش The Lean Entrepreneur برانت کوپر به رهبران آموزش می دهد که چگونه اطمینان حاصل کنند که سازمان هایشان انعطاف پذیر، چابک و پویا هستند. برای تحمل طوفان های اختلال و عدم اطمینان کافی است.

CEO and founder of Moves the Needle and New York Times bestselling author of The Lean Entrepreneur Brant Cooper teaches leaders how to ensure their organizations are resilient, agile, and dynamic enough to endure long-term, weathering the storms of disruption and uncertainty.
 
One thing in life is certain: change is constant. Thanks to the rapid pace of technological innovation in the digital age—and further accelerated by the global COVID-19 pandemic—massive structural change is happening on a greater scale than ever before. Faced with unprecedented complexity and uncertainty, most business leaders struggle to see the way forward. Company organization, systems, and management are still largely based on what was most effective in the Industrial Age. Disruption Proof offers a new approach that addresses our current reality.
 
Through powerful case studies of notable corporations like Intuit, 3M, Cargill, and more, Cooper demonstrates how, with the right mindset and practical strategies, companies that focus on creating value for customers can thrive in the 21st century. Disruption Proof provides readers with detailed methods for progressing through four stages of implementation to embrace a new way of working company-wide, including how to:

develop an understanding of customers and colleagues that lead to insights (empathy)

run tests to challenge assumptions (exploration)

leverage data and insights to breakthrough biases (evidence)

balance operational execution with learning (equilibrium)

manage behavior to match corporate values (ethics)

By adopting these 5Es, company leaders can empower employees to become creative problem solvers, ensuring their company’s ability to navigate moments of crisis and find transformative opportunities. Cooper explains how reimagining work at every level is the key to organic and sustainable growth, and guides leaders to create lasting value in the world. With Cooper's action-oriented advice and tools, anyone can help steer their company towards durable success.