Digital Transformation for Business Sustainability: Trends, Challenges and Opportunities (Contributions to Environmental Sciences & Innovative Business Technology)

Contents
1 One Planet One Compliance: Stakeholder Perception Analysis on the Efficacy of the IR Framework of ESG Disclosure
	1.1 Introduction
		1.1.1 Theoretical Background
		1.1.2 One Planet One Compliance? ESG and Multiple Reporting Framework
		1.1.3 Review of Literature and Hypothesis Development
		1.1.4 Objective of the Study
		1.1.5 Scope of the Study
	1.2 Research Methodology
		1.2.1 Research Design
		1.2.2 Purposive Sampling and Data Collection Methods
		1.2.3 Source of Data
		1.2.4 Data Analysis Plan
		1.2.5 Limitations
	1.3 Result Analysis
		1.3.1 RQ 1: What Are the Limitations of today’s Corporate Reporting System in India?
		1.3.2 RQ 2: How Effective is the  Framework in ESG Disclosure?
		1.3.3 Is  framework Efficient to Replace the Sustainability Report, Annual Report and BRR?
	1.4 Summary and Conclusion
	1.5 Recommendation and Direction for Future Research
	References
2 Sustainable Influence of Instagram and Its Linkages on Gen Z's Purchase Intention
	2.1 Introduction
	2.2 Statement of the Research Problem
	2.3 Review of Literature
	2.4 Research Gaps
	2.5 Research Objectives
	2.6 Methodology
	2.7 Findings
	2.8 Limitation of the Study
	2.9 Conclusion
	2.10 Scope for Future Research
	References
3 Neuro Marketing: An Astonishing Addition to the Marketing World
	3.1 Introduction
	3.2 Review of Literature
	3.3 Research Methodology
	3.4 Objectives of the Study
	3.5 The Ever-Evolving World
	3.6 Opportunities in the Field
	3.7 The Futuristic View on Neuro-Market
	3.8 Key Findings and Recommendations
	3.9 Managerial Conclusion
	References
4 Impact of Digital Transformation on Impulse Buying Behaviour with Special Reference to FMCG Sector in Sustainable Environment
	4.1 Introduction
	4.2 Statement of the Problem
	4.3 Review of Literature
	4.4 Challenges in FMCG
	4.5 Digital Transformation Opportunities in FMCG Sector
	4.6 Theory of Planned Behaviour (TPB)
	4.7 Stimulus-Organism-Response (SOR) Model
	4.8 Technology Acceptance Model (TAM)
	4.9 Research Objectives
	4.10 Research Methodology
		4.10.1 Research Design
		4.10.2 Sampling
		4.10.3 Data Collection
		4.10.4 Data Analysis
		4.10.5 Ethical Considerations
		4.10.6 Limitations and Scope for Future Research
	4.11 Analysis and Discussion
	4.12 Descriptive Statistics
	4.13 Correlation
	4.14 Findings
	4.15 Suggestions
	4.16 Conclusion
	References
5 A Case Study of Sustainable Service-Based Marketing Strategy of Food Delivery Business in India
	5.1 Introduction
	5.2 Literature Review
	5.3 Contribution of the Study
	5.4 Background
		5.4.1 Define Your Target Audience
		5.4.2 Content Marketing
		5.4.3 Social Media Marketing
		5.4.4 Search Engine Optimization (SEO)
		5.4.5 Email Marketing
		5.4.6 Events and Sponsorships
		5.4.7 Swiggy
		5.4.8 Faasos
		5.4.9 Zomato
		5.4.10 Foodpanda
		5.4.11 Real-Time Order Tracking
		5.4.12 Personalized Recommendations
		5.4.13 Contactless Delivery
		5.4.14 In-App Chat Support
		5.4.15 Loyalty Programs
		5.4.16 Restaurant Ratings and Reviews
		5.4.17 Advertisements
	5.5 Methodology
		5.5.1 Data Collection
		5.5.2 Data Analysis
	5.6 Results
		5.6.1 Discussion
		5.6.2 Analysis of Business Model
	5.7 Conclusion
	References
6 A Study on Consumer Behaviour Purchasing Pattern on Durable Products in Sustainable Consumer Market
	6.1 Introduction
	6.2 Review of Literature
	6.3 Objective of the Study
	6.4 Research Methodology
	6.5 Sampling Design
	6.6 Hypotheses of the Study
	6.7 Analysis on Consumer Behaviour
	6.8 Demographic Particulars of the Informant
		6.8.1 Consumers’ Characteristic on Marketing Mix
		6.8.2 Post-purchase Behaviour of Consumer
	6.9 Analysis and Interpretation
	6.10 Conclusion
	References
7 A Study of Financial Literacy as a Sustainable Factor Among Micro-entrepreneurs in Coimbatore District of Tamil Nadu
	7.1 Introduction
		7.1.1 Objectives of the Study
	7.2 Literature Review
	7.3 Methodology
	7.4 Results and Discussion
		7.4.1 Financial Literacy of the Respondents
		7.4.2 Measuring MSE Growth
	7.5 Conclusion
	References
8 Technostress and Students in Sustainable Work Environment: An Empirical Study
	8.1 Introduction
	8.2 Literature Review
	8.3 Methodology
	8.4 Theoretical Framework
	8.5 Analysis and Discussion
	8.6 Conclusion
	References
9 Indian Economic Crisis: COVID-19 Versus Russia-Ukrainian War
	9.1 Introduction
	9.2 Literature Review
	9.3 Research Methodology
	9.4 Economic Crisis in India
	9.5 Government Policies to Check Economic Crisis
	9.6 Conclusion
	References
10 Digital Transformation in Sustainable Digital Marketing: Trends, Opportunities and Challenges in Targeting Millennial Consumers
	10.1 Introduction
	10.2 Objectives of the Study
	10.3 Literature Review
	10.4 Discussion
	10.5 Conclusion
	References
11 A Study on Impact of Exchange Rate of Currencies on Indian Stock Market
	11.1 Introduction
	11.2 Review of Literature
	11.3 Statement of Problem
		11.3.1 Objectives of Study
		11.3.2 Significance of the Study
	11.4 Research Methodology
		11.4.1 Sampling Procedure
		11.4.2 Source of Data
	11.5 Data Analysis
	11.6 Findings
	11.7 Conclusions
	References
12 Blended Learning as a Sustainable Strategy in Digital Transformation—A Study of Challenges Faced by Parents at Sultanate of Oman
	12.1 1 Introduction to Study
	12.2 Statement of the Problem
	12.3 Aims and Objectives of the Study
	12.4 Significance of the Study
	12.5 Review of Literature
	12.6 Methodology
		12.6.1 Study Design
		12.6.2 Sample Design
		12.6.3 Study Sample
		12.6.4 Tools for Data Collection
		12.6.5 Reliability Analysis
	12.7 Results and Discussion
	12.8 Conclusion
	References
13 A Study on Work Life Balance of Teaching Women Employees Through Training Programs in Government First Grade Colleges in Chitradurga District
	13.1 Introduction
	13.2 Review of Literature
	13.3 Statement of the Problem
	13.4 Need to Study
	13.5 Objectives of the Study
	13.6 Scope of the Study
	13.7 Work-Life Balance of Teaching Women Employees in India
	13.8 Women in Teaching Profession
	13.9 Training Programs for Teaching Women Employees
	13.10 Research Aim and Research Questions
	13.11 Research Question
	13.12 Materials and Methods
	13.13 Data Analysis
	13.14 Interpretation
	13.15 Types of Training Programs
	13.16 Conclusion
	References
14 Way Forward for Sustainable Digital Marketing: A Bibliometric Analysis
	14.1 Introduction
	14.2 Methodology
		14.2.1 Method
		14.2.2 Database Selection
		14.2.3 Search Query
		14.2.4 Inclusion/Exclusion Criteria
		14.2.5 Data Analysis
	14.3 Results and Discussion
		14.3.1 Summary of Analysis
		14.3.2 Performance Analysis
		14.3.3 Association Between Sources, Authors, and Keywords
		14.3.4 Analyzing the Contribution of Journals
		14.3.5 Contribution and Collaborations by Countries
	14.4 Conclusion
	References
15 Impact of Digital Taxation for Sustainability Among Taxpayers With Special Reference to Bangalore
	15.1 Introduction
	15.2 Review of Literature
	15.3 Objectives of the Study
	15.4 Research Methodology
	15.5 Data Analysis and Interpretation
		15.5.1 Percentage Analysis
		15.5.2 Chi-Square Test
		15.5.3 One-Way ANOVA
	15.6 Conclusion
	References
16 A Study on Price Discovery of Jeera and Mustard Seeds Sustainable Trading in NCDEX
	16.1 Introduction
		16.1.1 Mustard Seeds
		16.1.2 Jeera
	16.2 Conclusion
	16.3 Scope for Further Research
	References
17 Rational Influence of Debt Structure Patterns on Sustainable Profitability: A Pragmatic Evidence from Tata Steel
	17.1 Preamble
	17.2 Review of Literature
	17.3 Statement of the Problem
	17.4 Main Crux of This Pragmatic Study
	17.5 Research Framework
	17.6 Hypotheses of the Study
	17.7 Model Estimation:
	17.8 Comparison of Three Estimated Models:
	References
18 Synthesis of Factors Impacting Usage of OTT Platforms: Sustainability of OTT Industry Post Pandemic
	18.1 Introduction
	18.2 An Overview of Study Constructs: Review of Literature
	18.3 Statement of the Problem and Objectives
	18.4 Research Framework and Hypothesis
	18.5 Research Methodology
		18.5.1 Demographic Analysis
	18.6 Data Analysis and Interpretation
		18.6.1 Correlation Analysis
		18.6.2 Regression Analysis
	18.7 Conclusion and Implications
	References
19 Digital Transformation for Sustainability in Bengaluru: Is It Happening in a Smarter Way?
	19.1 Introduction
	19.2 Literature Review
	19.3 Discussion
	19.4 Conclusion
	References
20 Investment Perception of Working Age Population Towards Crypto Currency in Sustainable Financial Market
	20.1 Introduction
	20.2 Review of Literature
	20.3 Statement of the Problem
	20.4 Objective of the Study
	20.5 Sampling
	20.6 Data Analysis and Interpretation
	20.7 Conclusion
	References