Destination Brands

Content: 
Front Matter, Page iii
Copyright, Page iv
List of contributors, Pages vii-xiii
List of figures, Pages xv-xvii
List of tables, Page xix
Acknowledgements, Page xxi, Nigel Morgan, Annette Pritchard, Roger Pride
Introduction, Pages 1-2, Nigel Morgan, Annette Pritchard, Roger Pride
Chapter 1 - Tourism places, brands, and reputation management, Pages 3-19, Nigel Morgan, Annette Pritchard, Roger Pride
Chapter 2 - Competitive Identity, Pages 21-31, Simon Anholt
Chapter 3 - A place marketing and place branding perspective revisited, Pages 33-53, Philip Kotler, David Gertner
Chapter 4 - Nation branding: Yesterday, today, and tomorrow, Pages 55-66, Wally Olins, Jeremy Hildreth
Introduction, Pages 67-68, Nigel Morgan, Annette Pritchard, Roger Pride
Chapter 5 - The ethical challenge, Pages 69-80, Keith Dinnie
Chapter 6 - The leadership challenge, Pages 81-90, Malcolm Allan
Chapter 7 - The partnership challenge, Pages 91-103, Alan Fyall
Chapter 8 - The authenticity challenge, Pages 105-116, Søren Buhl Hornskov
Chapter 9 - The aesthetics challenge, Pages 117-128, Satu Parjanen, Vesa Harmaakorpi, Kaarina Kari
Chapter 10 - The tone of voice challenge, Pages 129-139, Roger Pride
Chapter 11 - The digital challenge, Pages 141-154, Jon Munro, Bethan Richards
Chapter 12 - The measurement challenge, Pages 155-168, Jeremy Hildreth
Chapter 13 - The future challenge, Pages 169-182, Ian Yeoman, Una McMahon-Beattie
Introduction, Pages 183-184, Nigel Morgan, Annette Pritchard, Roger Pride
Chapter 14 - Branding and the accreditation approach: Singapore, Pages 185-196, Can-Seng Ooi
Chapter 15 - Branding a ‘new’ destination: Abu Dhabi, Pages 197-212, Sheena Westwood
Chapter 16 - City brands and special interest tourism: Macau, Pages 213-223, Cindia Lam, Clara Lei
Chapter 17 - Repositioning city brands and events: Milan, Pages 225-238, Manuela De Carlo, Francesca d’Angella
Chapter 18 - Branding and the opportunities of movies: Australia, Pages 239-250, Bill Baker
Chapter 19 - Branding, stakeholders, and integration: Namibia, Pages 251-268, Tom Buncle
Chapter 20 - Branding, destination image, and positioning: San Antonio, Pages 269-290, Jonathon Day
Chapter 21 - Country brands and identity: Slovenia, Pages 291-302, Maja Konecnik Ruzzier
Chapter 22 - Destination branding and the urban Lexicon: London, New York, and Barcelona, Pages 303-319, Rosanna Vitiello, Marcus Willcocks
Chapter 23 - Branding a post-conflict destination: Northern Ireland, Pages 321-333, Michael Gould
Chapter 24 - Repositioning destination brands at a time of crisis: Jerusalem, Pages 335-346, Yoram Mitki, Ram Herstein, Eugene D. Jaffe
Chapter 25 - Epilogue: Tourism and place reputation in an uncertain world, Pages 347-355, Annette Pritchard, Nigel Morgan, Roger Pride
Index, Pages 357-370