Critical Multimodal Studies of Popular Discourse

Cover
Title
Copyright
Contents
List of Figures
List of Tables
Acknowledgments
1 From Multimodal to Critical Multimodal Studies through Popular Discourse
PART I Methodological and Theoretical Challenges
	2 Revisiting Cinematic Authorship: A Multimodal Approach
	3 The Television Title Sequence: A Visual Analysis of Flight of the Conchords
	4 The Strategic Use of the Visual Mode in Advertising Metaphors
	5 Japanese Street Fashion for Young People: A Multimodal Digital Humanities Approach for Identifying Sociocultural Patterns and Trends
PART II Key Issues in Contemporary Popular Culture
	6 Multimodal Constructions of the Nation: How China’s Music-Entertainment Television Has Incorporated Macau into the National Fold
	7 A Multimodal Analysis of the Environment Beat in a Music Video
	8 Representations of the Institutional ‘Self’ in Web-Based Business News Discourse
	9 Selling the ‘Indie Taste’: A Social Semiotic Analysis of frankie Magazine
	10 From Popularization to Marketization: The Hypermodal Nucleus in Institutional Science News
PART III New Audienceship and Authorship in Popular Discourse
	11 Telling a Different Story: Stance in Verbal-Visual Displays in the News
	12 Point of View in Picture Books and Animated Film Adaptations: Informing Critical Multimodal Comprehension and Composition Pedagogy
	13 Points of Difference: Intermodal Complementarity and Social Critical Literacy in Children’s Multimodal Texts
	14 Bullet Points, New Writing, and the Marketization of Public Discourse: A Critical Multimodal Perspective
	15 Toward a Semiotics of Listening
Contributors
Index