Critical media studies : an introduction

Critical Media Studies: An Introduction
Copyright
Contents
Preface
1 Introducing Critical Media Studies
	How We Know What We Know
	Categorizing Mass Media
	Living in Postmodernity
	Why Study the Media?
	Doing Critical Media Studies
	Key Critical Perspectives
Part I Media Industries: Marxist, Organizational, and Pragmatic Perspectives
	2 Marxist Analysis
		Marxist Theory: an Overview
		Patterns of Media Ownership
		Strategies of Profit Maximization
		Advertising
		Consequences of Ownership Patterns  and Profit Maximization
		Conclusion
	3 Organizational Analysis
		Organizational Theory: an Overview
		The News Media: an In-Depth Case Study
		Conclusion
	4 Pragmatic Analysis
		Pragmatism: an Overview
		A Pragmatic Approach to the Government Regulation of Media
		Issues in the Regulation of American Media
		Violence in the Media: a Closer Look at Pragmatic Regulation
		Conclusion
Part II Media Messages: Rhetorical, Cultural, Psychoanalytic,  Feminist, and Queer Perspectives
	5 Rhetorical Analysis
		Rhetoric: an Overview
		Theories of the Sign
		Roland Barthes (1915–1980)
		Texts and Rhetorical Structures
		The Material Turn: Affect and Aesthetics
		Conclusion
	6 Cultural Analysis
		Cultural Theory: an Overview
		The Functions of Ideology
		Ideological Processes: Myth, Doxa, and Hegemony
		Cultural Studies: History, Theory, and Methodology
		Ideology and Media Representations of Class
		Media, Ideology, and Representations of Race and Ethnicity
		Conclusion
	7 Psychoanalytic Analysis
		Psychoanalytic Theory: an Overview
		Freudian Development
		Lacanian Development
		Psychoanalytic Studies of Media
		Contemporary Scholarship in Psychoanalytic Analysis
		Conclusion
	8 Feminist Analysis
		Feminism: an Overview
		Stereotyping in American Media
		Gendered Stereotypes in American Media
		Postfeminism and Media Representation
		Consequences of Sexist Media Representation
		Conclusion
	9 Queer Analysis
		Queer Theory: an Overview
		Queerness and Visibility I: Sexual Stereotypes  in American Media
		Queerness and Visibility II: the Problems  with “Positive” Representation
		Consequences of Heteronormative Media Representations
		Queerness and Invisibility: Camp and the Fourth Persona
		The Fourth Persona and the “Textual Wink”
		Conclusion
Part III Media Audiences: Reception, Sociological, Erotic,  and Ecological Perspectives
	10 Reception Analysis
		Reception Theory: an Overview
		Encoding/Decoding: Stuart Hall
		Polysemy: John Fiske, Celeste Condit, Leah Ceccarelli
		Interpretive Communities: Stanley Fish
		Ethnographic Research and Memory
		Conclusion
	11 Sociological Analysis
		Sociological Theory: an Overview
		Dramaturgy
		Frame Analysis
		Equipment for Living
		Conclusion
	12 Erotic Analysis
		Theories of Pleasure: an Overview
		Transgressive Texts
		Transgressive Practices
		Reflections on Transgression
		Conclusion
	13 Ecological Analysis
		Medium Theory: an Overview
		Charting the Third Wave
		Conclusion
	14 Conclusion: the Partial Pachyderm
		Critical Media Studies: an Overview
		Applied Media Studies
Appendix: Sample Student Essays
	Marxist Analysis
	Rhetorical Analysis
	Cultural Analysis
	Psychoanalytic Analysis
	Feminist Analysis
	Queer Analysis
	Sociological Analysis
	Erotic Analysis
Glossary
Index