Critical Corporate Communications: A Best Practice Blueprint

Critical Corporate Communications......Page 3
Contents......Page 7
Series Foreword by Digby Jones......Page 9
About the Authors......Page 11
Acknowledgements......Page 12
Introduction......Page 13
One What’s It All About?—Communications and Language......Page 17
Mind your language......Page 21
Two The Board......Page 28
The chairman who chose what not to communicate......Page 36
Three Internal Communications......Page 47
Human remains......Page 51
A typical employee survey......Page 54
Strategising your communications......Page 56
Don’t shoot the messenger......Page 58
Shhh! Keep it quiet......Page 59
Causes of ineffective communications......Page 62
The cultural divide......Page 67
How good a communicator are you?......Page 69
Strengths......Page 72
Weaknesses......Page 75
Threats......Page 78
Customers and clients......Page 81
Suppliers......Page 86
Owners and shareholders......Page 87
Corporate affairs......Page 91
Community relations......Page 92
The media......Page 94
Six Crisis Communications......Page 98
How Camelot’s numbers finally came up......Page 102
Coping with a crisis – or a scandal......Page 122
Ways and means......Page 125
Events......Page 136
Telecommunications......Page 141
Print......Page 147
E-mail......Page 158
Bulletin boards......Page 160
Intranets and extranets......Page 161
Nine Communication Audits......Page 165
Extracts from communication audits......Page 168
Ten Sounding Off......Page 188
Index......Page 190