Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference

Front Matter....Pages i-xxxiv
A Blueprinting Perspective to Managing Giving....Pages 1-5
Relational Marketing Strategy in Corporate Chains-BCR’S’ Customer Specific Marketing’....Pages 6-11
Differentiation of Retailer Brand Buyers from Manufacturer Brand Buyers....Pages 12-16
The Relationship Between Environment, Export Strategy Development Approaches and Export Performance....Pages 17-17
Problems of Export Entrepreneurship in The Sub-Saharan African (SSA)Countries: Evidence from Nigeria....Pages 18-22
Measuring Consumer Attitudes Towards Gambling a Follow-Up Study....Pages 23-26
A Demographic Perspective on us Consumers’ Out-of-Town Vacationing and Commercial Lodging Usage While on Vacation....Pages 27-27
Consumer Ethics of Minorities....Pages 28-32
Tension in Co-Opetition....Pages 33-37
Return on Relationships (Ror): Financial Aspects of Relationship Marketing and Crm in a Business-To-Business Context....Pages 38-42
Exploring Product Replacement in Business Markets....Pages 43-47
Company Versus Country Branding: “Same, same but Different”....Pages 48-52
Accountability in the Buyer-Seller Relationship: Understanding the Influence of Culture on Buyer’S Accountability to the Supplier Firm’S Salesperson....Pages 53-60
The Influence of Consulting Oriented Sales Management Programs on Customer Retention and Long-Term Profit Growth....Pages 61-65
Sales Career Preparation in the Philippines....Pages 66-66
Is There Simultaneity in Satisfaction, Voice, and Alternative Attractiveness in Channel Relationships?....Pages 67-71
The Efficiency of Heuristic Identification of Noisy Variables (Hinov) in Data Mining....Pages 72-72
A Generalized Model for Asymmetric Effect of Price Elasticities Incorporating Neighborhood Price Effect and Income.....Pages 73-73
Quality-Value Perceptions and Satisfaction in an E-Shopping Environment: Assessing the Impact on E-Shopping Loyalty....Pages 74-74
The Effect of Service Quality and Consumer Trust on Retail Website Loyalty....Pages 75-75
The Internet and ‘Brick and Mortar’ Marketing: some Empirical Insights from Both Sides of the Atlantic....Pages 76-76
A Study of the Impact of Shopping Orientation on the Perception-Value-Satisfaction Links During an Electronic Catalog Visit....Pages 77-81
Marketing Origin and Organic Labeled Food Products in Europe: Trade-Off Between Conviction and Convenience Stores....Pages 82-82
Exploratory Research on Integrated Web-Based Knowledge Management in a Customer Contact....Pages 83-88
An International Comparison of the use of Codes of Ethics in the Marketplace: Australia and Sweden....Pages 89-89
Modeling the Effects of Corporate Images and Brand Images on Brand Alliance Evaluation: A Contingency Approach....Pages 90-90
The Process of Establishing Brand Relationships: Antecedents and Outcomes....Pages 91-91
The Bullwhip Effect: An Intra-Organisational Approach....Pages 92-92
Culture Theory in Global Marketing Research: An Assessment from the Literature....Pages 93-93
The Effect of Culture on Global New Product Development Process....Pages 94-94
A Cross-Cultural Comparison of Business Students’ Perceptions of Job Market Success after September 11th....Pages 95-99
Social Exchange: a Scale Development of Individual Difference Orientations....Pages 100-104
Organizational Change Capability: The Theoretical Construct and its Operational Measurement....Pages 105-105
Relevance of Indian Ethos/Ethics in Managing Organizations in the 21 st Century....Pages 106-106
Agents of Change Versus Stewards of Tradition: The Controversial Case of the Augusta National....Pages 107-111
The Effectiveness of Credit-Card Regulation for Vulnerable Consumers....Pages 112-112
Generating Value Through Online Interaction: Individual and Situational Differences....Pages 113-113
The Role of Emerging Communication Technologies in Providing Added Value to Customers....Pages 114-114
Internet Privacy Preference and its Impact on Internet Behaviors: A Preliminary Analysis....Pages 115-120
Multiple Levels of Trust and Interfirm Dependence on Supply Chain Coordination: A Framework for Analysis....Pages 121-121
A Marketing Plan for Marketing Instruction: A Satirical Look at Student Comments....Pages 122-128
Distance Education in Marketing: Current Practices and Differences Among Institutions in the United States....Pages 129-133
The Effects of Price Promotions on Consumers’ Price Beliefs....Pages 134-134
Incomplete Retail Price Information: Consumer Reactions and Managerial Implications....Pages 135-135
Generalized and Personalized Beliefs Toward Advertising: Which are Better Predictors of Attitudes Toward Advertising in General?....Pages 136-141
Dynamics of Consumer Beliefs Toward Advertising in the 1990S: Evidence from Longitudinal National Data....Pages 142-142
Sunk Cost Effect, Escalation of Commitment and the Principle of Fungibility: Consumers’ Reactions to Membership Cards....Pages 143-147
Supplier Portfolioment: A Strategic Approach....Pages 148-154
Antecedents and Consequences of Trust in Small Business-Supplier Relationships....Pages 155-155
Targets of Commitment in Service Provider-Consumer Relationships....Pages 156-156
A Conceptual Framework for Measuring E-Service Quality....Pages 157-157
Attractiveness, Trustworthiness, and Expertise: An Exploratory Study Examining College Student Evaluations of Sport Celebrities as Potential Advertising Models....Pages 158-162
An Interpersonal Perspective on Customer Relationship Management....Pages 163-163
Customer-To-Customer Interactions in the Service Environment: A Communications Framework for Understanding C2C Dynamics....Pages 164-164
Socially Pleasant Store Environment and its Impact on Store Image — Abstract....Pages 165-165
Does Retailing Store’s Strategic Philanthropy Matter?....Pages 166-166
Teaching Philosphy....Pages 167-167
Teaching Philosophy: What Makes A Great Teacher....Pages 168-169
A Longitudinal Examination of Individual, Organizational and Contextual Factors on Technology Adoption and Job Performance....Pages 170-170
An Investigation of the Customer Retention Activities Strategies of Food- and Clothing Retailers in the Bloemfontein Area, South Africa....Pages 171-171
The Gap Between Trust in Salesperson and Trust in Selling Organization: Antecedents and Consequences....Pages 172-176
Moral Ideologies and Ethical Beliefs of Minorities....Pages 177-177
Structural Adjustment Program Induced Business Environment and Market Orientation on Firm Performance: Empirical Evidence from Ghana....Pages 178-182
Regional Policy and Economic Development in Nigeria: Perspectives from the Private and Public Sectors....Pages 183-187
Vital Interface Components’ Relative Importance in Online Shopping Tasks....Pages 188-188
Gender Differences in Online Buying Attitudes and Behavior: An Exploratory Analysis....Pages 189-194
Contextual Marketing: The New Business Model for Electronic Commerce....Pages 195-195
Supplier Diversity Programs and their Impact on Purchasing Agent Negotiation Strategies: A Role Theoretic Model....Pages 196-196
Enhancing Inter-Firm Performance Through Internet Driven Management of Inter-Organizational Knowledge and Resources....Pages 197-197
Organizational Learning as a Strategic Tool: Operationalizing an Index of Learning....Pages 198-202
Australian Coursework-Focused Marketing Masters Degrees: Retraining, Credentials or Preparation for Phd?....Pages 203-207
Are Marketing Students Different? A Study of Information Economics Beliefs....Pages 208-212
Faculty Evaluation of Marketing of Research Streams and Self Serving....Pages 213-217
Market Orientation and Organizational Performance in Mainland China: Test of the Market Orientation Scale (Markor)....Pages 218-218
Institutional, Organizational, and Strategic Antecedents of Firm Entrepreneurship in Chinese Transitional Economy....Pages 219-219
Icbs In Russia and the United States: A Promising Measurement for Consumer Behavior?....Pages 220-220
Applying Issues Management to Meet the Challenges of Corporate Brand Management - an Empirical Investigation in Europe....Pages 221-221
The Why of Buying Nike – Findings of a Causal Analytical Study....Pages 222-222
Antecedents to Student Preference for Web-Based and Traditional Classes....Pages 223-223
A Pedagogically-Effective Use of Internet-Based Technologies to Host a Virtual Class Session....Pages 224-224
An Examination of Salesperson Specialization....Pages 225-225
Critical Examination of Salesforce Commitment and Job Involvement as Contributors to Organizational Performance....Pages 226-226
Personality-Task Interdependence Interaction in Predicting Salespeople’S Organizational Citizenship Behavior....Pages 227-227
The Irish Consumer Current Sentiments Toward Marketing....Pages 228-228
Consumers’ Need for Luxury: Scale Development and Cross-National Validation Between Australia and Usa....Pages 229-229
Consequences of Impulse Buying Cross-Culturally: Or What Will My Friends Think if i Buy That?....Pages 230-230
Identity and Consumption of Scottish Migrants Residing in England: A Tale of Two Halves?....Pages 231-231
The Effect of Choice and Rewards on Customers’ Emotions....Pages 232-236
Dimensions of Brand Attitude and their Effect on Purchase Intention....Pages 237-237
The Role of International Economic Development in the use of Integrated Marketing Communications....Pages 238-238
Asian Americans and Advertising....Pages 239-245
U.K. Smes’ Approach to Servicing Overseas Markets: The Concentration Versus Spreading Debate and the Importance of Managerial Commitment....Pages 246-246
Service Failures Away from Home: Benefits in Intercultural Service Encounters....Pages 247-247
Introducing Unrelated Brand Extensions Through Core Brand Sponsorship....Pages 248-248
Market Orientation and Organizational Performance: A New Product Paradox?....Pages 249-253
A Study of Strategy Implementation as Expressed Through Sun Tzu’S Principles of War....Pages 254-254
Does Marketing Management and Education Need a Delicate Balance Between Evolutionary and Spiritual Leadership to Provide Added Value?....Pages 255-258
Marketing Adding Extra Value Through the Championing of the Democratization of Corporate Purpose....Pages 259-263
Conceptual Frameworks on Foreign Entry Modes: A Review and Comparison of the Contemporary Literature....Pages 264-268
Back Matter....Pages 269-277
....Pages 279-280