Crafting & executing strategy : the quest for competitive advantage : concepts and cases

Title
Table of Contents
Part 1 Concepts and Techniques for Crafting and Executing Strategy
	1.  What is Strategy and Why is it Important?
	2.  Charting a Company’s Direction: its Vision, Mission, Objectives, and Strategy
	3. Evaluating a Company’s External Environment
	4. Evaluating a Company’s Resources, Capabilities, and Competitiveness
	5. The Five Generic Competitive Strategies
	6 Strengthening a Company’s Competitive Position
	7 Strategies for Competing in International Markets
	8 Corporate Strategy
	9  Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
	10 Building an Organization Capable of Good Strategy Execution
	11 Managing Internal Operations
	12 Corporate Culture and Leadership
Part 2 Cases in Crafting and Executing Strategy
	Case 1 Mystic Monk Coffee
	Case 2 Costco Wholesale in 2012: Mission, Business Model, and Strategy
	Case 3 Harry Lindsol’s Textbook Decision: An Ebook or a Traditional College Textbook
	Case 4 AXIS Bank
	Case 5 Under Armour—Challenging Nike in Sports Apparel
	Case 6 HT Media Facing Competitive & Technological Convergence Challenges in 21st Century
	Case 7 Coach Inc. in 2012: Its Strategy in the “Accessible” Luxury Goods Market
	Case 8TATA-Nano-vation
	Case 9 Hewitt Associates Attempting to be Different in a Crowd
	Case 10 The Taj Hotels—Attempting a Broad Competitive Global Niche while Maintaining Brand Equity
	Case 11 Netflix in 2012: Can It Recover from Its Strategy Missteps?
	Case 12 Equal Exchange: Trading Fairly and Making a Profit
	Case 13 Google's Strategy in 2012
	Case 14 Apple Inc. in 2012: Can It Sustain Its Growth and Defend against New Competitive Threats?
	Case 15 AMUL—India’s Pride
	Case 16 Eastman Kodak in 2012: Will Its Post-Bankruptcy Strategy Be Successful?
	Case 17  Nucor Corporation in 2012: Using Economic Downturns as an Opportunity to Grow Stronger
	Case 18 Tata Motors: Can It Become a Global Contender in the Automobile Industry?
	Case 19 7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market Environments
	Case 20 The Walt Disney Company: Its Diversification Strategy in 2012
	Case 21 Kraft Foods Inc.: Will the Spinoff of Its North American Grocery Business Lead to Increased Shareholder Value?
	Case 22 Robin Hood
	Case 23 Dilemma at Devil’s Den
	Case 24 Starbucks in 2012: Evolving into a Dynamic Global Organization
	Case 25 Herman Miller Inc. in 2012: An Ongoing Case of Reinvention and Renewal
	Case 26  Henkel: Building a Winning Culture
	Case 27 Misplaced Leadership Lessons
	Case 28 Vishala Printers—Challenges of Differentiation in Cluttered Markets
	Case 29 The Upper Big Branch Mine Disaster
	Case 30  Frog’s Leap Winery in 2011—the Sustainability Agenda
Guide to Case Analysis
Company Index
Name Index
Subject Index