Cost-effective Marketing Strategies for Businesses, Employees and Customers

Dedication
Table of Contents
Introduction ............................................................................................... ixIs Marketing Declining?
Acknowledgements
1. Optimising Coping Strategies for Minimising Employee Cynicism
2. Shaping Employees and Customers with Employee Personal Traits
3. Managing Emotional Labour with Emotional Intelligence
4. Employee Performance is a Remedy of Burnout
5. Knowledge Sharing for Employee Performance and Mental Health
6. A Hierarchical Relationship of Organisational Health
7. Customers’ Mindful Relationships with the Firm – The Case of Airlines
8. Self-Determined Brand Relationships – The Case of Intelligent Voice Assistants
9. Volitional Engagement for Organisational Performance – The Case of E-Commerce
10. Desire, Social Value, Brand Engagement for Subjective Wellbeing – The Case of Luxury Goods
11. Product Traits Driven Purchase – The Case of Organic Food
12. Non-Marketing Driven Purchase: The Case of COVID-19