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دانلود کتاب Corporate Social Responsibility: Doing the Most Good for Your Company and..
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مشخصات کتاب
Corporate Social Responsibility: Doing the Most Good for Your Company and..
دسته بندی: بازار یابی ویرایش: نویسندگان: Philip Kotler. Nancy Lee سری: ISBN (شابک) : 9780471476115, 0471476110 ناشر: Wiley سال نشر: 2004 تعداد صفحات: 251 زبان: English فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) حجم فایل: 3 مگابایت
قیمت کتاب (تومان) : 46,000
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توجه داشته باشید کتاب مسئولیت اجتماعی شرکت: انجام بهترین کار برای شرکت شما و .. نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
توضیحاتی در مورد کتاب مسئولیت اجتماعی شرکت: انجام بهترین کار برای شرکت شما و ..
Книга مسئولیت اجتماعی شرکتی: انجام بهترین کار برای شرکت شما و... مسئولیت اجتماعی شرکت: انجام بهترین کار برای شرکت و هدف شما : 320 اندازه: 3,3 شابک: 0471476110 نام: انگلیسی0 (گل: 0) امتیاز: امروزه از شرکت‌ها انتظار می‌رود در قالب پروژه‌های خیریه چیزی به جوامع خود برگردانند. در «مسئولیت اجتماعی شرکتی»، فیلیپ کاتلر، یکی از برجسته‌ترین صداهای جهان در زمینه تجارت و بازاریابی، و نانسی لی، نویسنده همکار، توضیح می‌دهند که چرا خیریه هم P.R خوب است و هم برای تجارت خوب است. آنها به رهبران کسب‌وکار نشان می‌دهند که چگونه اهداف اجتماعی را انتخاب کنند، طرح‌های خیریه طراحی کنند، حمایت کارمندان را به دست آورند و تلاش‌هایشان را ارزیابی کنند. آنها همچنین بهترین شیوه‌ها و ایده‌های پیشرفته‌ای را ارائه می‌کنند که رهبران برای به حداکثر رساندن سهم خود در اهداف اجتماعی و انجام بهترین کارها به آن نیاز دارند. با داستان های شخصی از بیست و پنج رهبر تجاری از شرکت های مسئول اجتماعی، این کتاب مقدس برای شهروند شرکت خوب امروزی است.
توضیحاتی درمورد کتاب به خارجی
Книга Corporate Social Responsibility: Doing the Most Good for Your Company and... Corporate Social Responsibility: Doing the Most Good for Your Company and Your CauseКниги Маркетинг Автор: Philip Kotler, Nancy Lee Год издания: 2004 Формат: pdf Издат.:Wiley Страниц: 320 Размер: 3,3 ISBN: 0471476110 Язык: Английский0 (голосов: 0) Оценка:Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
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