Corporate Ethics Governance & Social Responsibilit - Precepts & Practices

Cover
Contents
Foreword
Preface
Acknowledgements
Introduction
Chapter 1: Corporate Ethics, Governance, and Corporate Social Responsibility: An Indivisible Package 1
	Those who Subscribe to Values will set the Benchmarks
	Values and Profits Can and do go Together
	Ends do not Justify the Means
	The Content is More Important than the Form
	Corporations Have a Responsibility to Pay Back to Society
	Articulate for a Cleaner Moral Environment
	Bring Positive Stories Centre Stage
	Poverty and Corruption Are Stumbling Blocks to Sustainable Growth
	Different Models of Corporate Governance
	Sebi is not a Trigger-Happy Regulator
	Companies’ Reputation Takes them Forward
	Companies will be Applauded for their Core Values
	What Should be the Take-Away from The Conference?
	Notes
Chapter 2: Ethical Business and Corporate Social Responsibility: the Long-term Perspective
	The Importance of Ethics in Business
	Business Ethics in the House of Tatas
	Creation of Wealth is a Prerequisite For Ethical Business
	Values Serve as a Strong Anchor in Business
	Divergent Values can Coexist in Business
	We Have Better Grasp of CSR in India
	How Much should Corporations Spend on CSR?
	Expecting a Good Return on Social Investing in Good Time
	Takeaways from the Conference
	Notes
Chapter 3: Ethical Challenges in the Financial Sector–I
	India can be a Corruption-Free Country too!
	Ethical Challenges in the Financial Sector
	Reasons for the Ethical Lapses in the Financial Sector
	Stunted Moral Development
	Moral Behaviour Differs from Legal Behaviour
	Dealing with Situations of Conflicts of Interest
	The Story of Satyadas and How Money Corrupts Behaviour
	The Importance of Values in Governance
	Three Valuable Examples
	Values are what You Make them to be
	Notes
Chapter 4: Ethical Challenges in the Financial Sector–II
	The Metamorphosis of Financial Institutions
	Financial Institutions Need to do their Business Ethically
	The Importance of Avoiding Conflict of Interests in Financial Business
	Ethical Issues may Arise in all Organizations, Big or Small
	Globalization Brings in Multiple Ethical Issues
	What went Wrong with World Com?
	Role of Auditors
	Regulatory Risks and Cost of Non-Compliance
	Information Arbitrage and Issues Relating to Handling Information
	E-Mail Retention Policies and Related Issues
	Avoiding Spread of Inside Information
	Handling Customers is both Ticklish and Important for Success
	Building a Reputation for Ethical Business
Chapter 5: Ethical Challenges in Marketing–I
	The Importance of Ethics
	Examples of Unethical Practices
	The Unethical Practice of Copying
	The Need to Put in Place Intellectual Property Rights Rules
	Unethical Practices in Distribution and Marketing
	Play Fair with the Distributor
	Serious Issues Connected to Sales Promotion and Advertising
	The Need for Ethics in Advertising
	Desiderata for Ethical Marketing Practices
		The Laws Should be Simple, Reasonable and Should Ensure Compliance
		Customers Should be Focused and Proactive
		Producers Should be Fair and Equitable to all Stakeholders
Chapter 6: Ethical Challenges in Marketing–II
	Do Ethics and Marketing Go Together?
	Ethics Should be Customer-Centric
	If there is No Competition, Producers Easily Become Unethical
	Tendency to Take Things for Granted
	Celebrity Mania in Product Endorsement
	Advertising Should not Promise what cannot be Delivered
	Media Conundrum
	The Need for Value-Led Marketing
	Treat Customers with Concern
	Notes
Chapter 7: Ethical Challenges in Advertising
	Ethics is a Matter of Crossing the thin Line
	What is Ethics Anyway?
	A Look at Some Ethical Issues in Advertising
	Advertising for a Social Cause
	Ethics is Value Driven
	Most Values are Learnt Rather Early in Life
	Note
Chapter 8: Morality, Trust, and Integrity: The Foundations of Business Ethics
	Ethics and Morality
	Trust
	Trust and Integrity
	Dilemma Training: a Helping Hand on the Way to Integrity
Chapter 9: Corporate Social Responsibility in the Southeast Asian Context
	Background to Corporate Social Responsibility (CSR)
		Lack of CSR
		Ignoring CSR
		Necessity of CSR
		Harmony
		Stakeholder Analysis
	Defining CSR in the Indonesian Context
		Definitions of CSR
		CSR as a Public Relations Tool
		CSR as Corporate Accountability
		CSR as Business Strategy
		CSR and Line of Business
	Multinational Corporations and CSR
	Situation of CSR in Indonesia
		Public Perceptions of CSR in Indonesia
		Civil Society and CSR
		Conferences on CSR in Indonesia
	Indonesian Examples of CSR
		PT Semen and Alas Indonesia (SAI)
		Unilever Peduli Foundation (UPF)
		L’Oreal
		Chevron Geothermal Indonesia
		Shell Companies in Indonesia (SCI)
		PT Kaltim Prima Coal (KPC)
		Newmont Minahasa Raya in Buyat, Sulawesi
		PT Lapindo Brantas in Sidoarjo, East Java
	Summary of CSR in Indonesia
	Suggestions for Implementing CSR in Indonesia
		Standard Reporting Mechanism
		Government Regulation
		Whistleblower Law
		Training in CSR
	Refernces and Further Readings
Chapter 10: Ethical Challenges in Business
	Notes
Chapter 11: Corporate Social Responsibility: A Competitive Tool for Corporate Excellence
	The Emergence of EMRI
	Emri’s Revenue Model
	How is EMRI Managed?
	the Significance of Selecting 108 for Emergency Contact
	Selection of an Ideal Ambulance
	At EMRI Saving Lives is More Important than anything Else
	How EMRI is Different from other NGOS
	Benefits of Technology Used in Emri’s Emergency Management
	Fruitful Private–Public Partnership
	What is the Road Ahead?
	Notes
Chapter 12: Corporate Social Responsibility: The NTPC Model
	What is CSR?
		Some Remarkable Examples
		What is CSR to NRPC?
		Employee Involvement in CSR Activities
		CSR Policies on Community Development
		Beneficiaries of NRPC’s CSR Activities
		Environment-Related CSR Activities
		Low-Cost Biofuel for Rural Population
		Ameliorative Measures to Help the Disabled
		NTPC Foundation
		Awards and Accolades for CSR
	Conclusion
	Notes
Chapter 13: Corporate Governance: Precepts and Practices–I
	What is Corporate Governance?
	Why Do we Need Corporate Governance?
	Principles of Good Corporate Governance
		Corporate Governance in India
		Corporate Governance Practices in the Murugappa Group
	Corporate Governance: The New Strategic Imperative
	Notes
Chapter 14: Corporate Governance: Precepts and Practices–II
	What Exactly is Corporate Governance?
	What Constitutes Corporate Governance?
	The Role of the Board in Ensuring Corporate Governance
	Selection of Independent Directors
	How to Ensure that the Board Performs its Assigned Task?
	The Need for the Creation of Subcommittees in the Board
	Issues Dealt with by the Subcommittees
	Assessment of Directors’ Performance
	Other Issues Critical to Ensure Corporate Governance
	The Appropriate Size of the Board
	Separation of the Chairmanship and CEO Functions
	The Issue of Competence of Directors
	The Matter Concerning Corporate Compensation
	Sebi’S Latest Guidelines on Issues Relating to Clause 49
	Compliance Comes with a Cost
Chapter 15: Challenges and Opportunities for Corporate Governance in India
	What is Corporate Governance?
	These Days Nemesis Catches UP Fast with Unethical People
	Lack of Corporate Governance could be disastrous
	Globalization should not Only Benefit Big Corporations but Everybody
	Corporate Governance Promotes Equity and Ethics
	Money is not the Only Yardstick, Making a Difference is
	Corporate Governance Unlocks and Capitalizes the Strength of all its Stakeholders
	Five Principles of Corporate Governance
	A Knowledge Society Can be Created Only through Sharing
	Induction of Youth
	We Should Develop a Holistic View
	Issues of Climate Change
	Companies that do Good Become Sustainable
	Laws Alone are not Enough
	Persevere Like Gandhi and Become Change Agents
Chapter 16: Business Ethics and the Media
	The Emerging Approach to Ethical Practices
	The Worthy Example of the House of Tatas
	We could Have done Better in this Area
	Industries should Serve a Social Purpose
	The Mismatch between Scarce Land and Decline in Agricultural Growth
	Organizations Like FICCI should Take a Stand on These Vital Issues
	The Flawed System of Compensation and the Conspiracy of Silence
	The Media Under Pressure in the Developed Countries
	The Media is in the Growth Mode in the Developing Countries
	The Ever-Expanding Reach of the Media and its Limitations
	The Need for Professional Code
	Roles and Functions of the Media
	Independence of the Media is Vital for its Growth
	The Need for Socially Responsible and Ethical Journalism in India
		The Media is Obliged to Tell the Truth
		Freedom of the Press is to be Ensured at all Costs
		Media and the Principle of Justice
		Media and the Principle of Humaneness
	Media and the Principle of Contributing to the Social Good
	Notes
About the Editor and the Contributors
Index