Corporate creativity : the winning edge

Half Title
Title Page
Copyright
Dedication
Preface
Contents
Chapter 1 Management Creativity and its Forms
	The Context of Management Creativity
	Forms of Management Creativity
	Concluding Comments
	Quiz
	Mental Gym
	References
Chapter 2 The Creativity Goldmine
	Creativity and Civilization
	What is Creativity?
	The Creative Personality
	Creative Intelligence
	The Creative Problem Solving Process
	Can Creativity be Enhanced?
	Environments that Stimulate Creativity
	Concluding Comments
	Quiz
	Mental Gym
	References
Chapter 3 The Creative Manager
	Managerial Personality
	Can Managers be Creative?
	Quiz
	Mental Gym
	Annexure 3.1: Managerial Creativity Diagnostic Instrument
	References
Chapter 4 Techniques of Creative Problem Solving
	Techniques of Creativity
	The ‘When’ of Creativity Techniques
	Concluding Comments
	Quiz
	Mental Gym
	References
Chapter 5 Creative Encounters and Creative Teams
	The Structure of Interpersonal Relations
	The Anatomy of Unsatisfactory Encounters
	Tools of Creative Interaction
	Effective Teams
	Creative Teams
	Temporary Teams
	Self Diagnosis
	Concluding Comments
	Quiz
	Mental Gym
	Annexure 5.1: Team Assessment Instrument
	References
Chapter 6 Can Organizations be Perpetually Creative?
	Glimpses of Organizational Creativity
	Concluding Comments
	Quiz
	Mental Gym
	References
Chapter 7 Creative Management Practices
	Creative Human Resource Management Practices
	Creative Growth Strategies
	Creative Marketing Management
	Creative Management of Operations
	Creative Management of Product Design
	Concluding Comments
	Quiz
	Mental Gym
	References
Chapter 8 Design of Organization for Sustained Creativity
	Issues in Organizational Design
	Approaches to the Design of Creative Organizations
	Organizational Design for Sustained and Successful Creativity
	Diagnostic Instrument
	Concluding Comments
	Quiz
	Mental Gym
	Annexure 8.1: Organizational Design for Creativity Diagnostic Instrument
	References
Chapter 9 Inciters of Organizational Creativity
	Mechanisms that Stimulate Organizational Creativity
	Concluding Comments
	Quiz
	Mental Gym
	References
Chapter 10 Processes of Creative Regeneration
	Regeneration of Harley Davidson
	Creative Diagnosing
	Creative Mobilization of External and Internal Stakeholders for Transformation
	Creatively Building an Internal Consensus for Transformation
	Creative Mindset Change
	Creative Implementation of Transformational Strategy
	Concluding Comments
	Quiz
	Mental Gym
	References
Chapter 11 The Management of Innovation
	Nature of Innovation
	Technological Innovations and Their Management
	Inter-organizational and Network Innovations
	Training to Invent
	Management Innovations
	Agents of Innovation
	Skills for Sponsoring Innovations
	Quiz
	Mental Gym
	References
Bibliography Select Bibliography of Books on Management Creativity
Author Index
Subject Index