Coolfarming : turn your great idea into the next big thing

Contents......Page 6
Acknowledgments......Page 10
1 HOW DO YOU TURN A COOL IDEA INTO A TREND?......Page 14
The Four Steps of Coolfarming......Page 17
Finding the Trendsetters......Page 20
Growing Your Own Trends......Page 22
Coolfarming Is More Than Managing a Project......Page 24
Coolfarming the World Wide Web......Page 30
Coolfarming Linux......Page 34
2 SWARM CREATIVITY: The Force That Fuels Coolfarming......Page 42
The More Swarms Communicate, the Better They Perform......Page 47
Swarm Business Beats “Black Swans”......Page 50
Lessons from the Beehive......Page 53
Swarm Creativity in Ghana......Page 68
Essentials of Coolfarming and Coolhunting......Page 81
3 CREATORS: Building the Vision......Page 86
COIN Leaders Are Not Leaders......Page 88
Eating and Feeding Royal Jelly......Page 90
Royal Pheromone—Nicholas Negroponte......Page 92
Coolfarmers Are Coolhunters......Page 95
How Do Leaders Get Selected?......Page 99
Coolfarming Tourists—Immersing Yourself into the Swarm......Page 101
Coolfarming a Palm Tree Plantation—Empowering the Community......Page 106
Running an Internet Café in Ghana—Using the Swarm to Police the Swarm......Page 108
Seven Guidelines for Creators......Page 111
4 COINS: Building the Product......Page 114
How Picasso Created Cubism Through a COIN......Page 116
Gain Power by Giving It Up—Rotating Leadership......Page 119
Start Out as a Small Fish in a Big Pond......Page 124
Six Guidelines for COINs......Page 127
5 CLNS: Teaching and Preaching the Gospel......Page 130
Increasing Sales Through a CLN of Salespeople......Page 133
Learning About Innovations Through the P&G Technology Entrepreneurs......Page 137
Coolfarming in Twilight......Page 142
Six Guidelines for CLNs......Page 145
6 CIN: Building the Buzz......Page 148
Immersion Gets the Swarm to Explosion—LEGO Mindstorms......Page 150
Building the Heat—Yummy Industries......Page 158
From Creators to CINs—Illustrating the Process Through Social Networks......Page 163
Five Guidelines for CINs......Page 168
7 COOLHUNTING: Find the Trends Through the Trendsetters......Page 172
Coolhunting Combines the Wisdom of Crowds, Experts, and Swarms......Page 174
Coolhunting U.S. Presidential Candidates......Page 181
Coolhunting the Value of Brands: Looking for the End of the Federer Era......Page 187
Why the World’s Most Influential Intellectual Is an Islamic Cleric......Page 188
Predicting the Outcome of the Academy Awards......Page 191
Predicting Stock Trends......Page 193
Predicting the Actions of People Using Social Badges......Page 194
8 WHAT MOTIVATES COOLFARMERS?......Page 198
Coolfarmers Show Yhteisöllisyys and Gemeinsinn......Page 199
Coolfarmers Are Ethical......Page 203
COINs Need Cops......Page 205
Coolfarmers Are Happy......Page 206
Coolfarmers Are Altruistic......Page 209
AFTERWORD: It’s Not Chief Executives, but Chief Creators We Need!......Page 218
Notes......Page 222
B......Page 228
C......Page 229
G......Page 232
L......Page 233
O......Page 234
S......Page 235
U......Page 236
Y......Page 237
About the Author......Page 238