Contemporary Business Research in the Islamic World: Proceedings of the 14th Global Islamic Marketing Conference, September 2023

Contents
About the Editors
Neurotransmitters and the Ramifications for Islamic Researchers
	The Neurotransmitter Nexus: Unraveling the Physiological and Psychological Influences on Consumer Behavior
	Decoding Neurotransmitters: Shaping Consumer Behavior and Marketing Strategy
	Islamic Marketers in the Neurochemical Era: Navigating Ethical Challenges and Fiduciary Responsibilities
	References
Investigating the Factors Affecting Muslim Consumers’ Attitude Towards Adopting Cryptocurrency: Does Religiosity Matter?
	Introduction
	Literature Review
		Theoretical Foundation
		Hypotheses Development
	Methods
		Procedures
		Measurement
	Results
		Assessment of the Measurement Model
		Structural Model
		Moderating Effect
	Discussion and Research Implications
	References
The Effects of Perceived Price, Quality, and Consumer Trust on Purchase Intentions of Halal Products
	Introduction
	Literature Review
		Perceived Price
		Consumer Trust
		Perceived Quality
		Research Method
	Results
		Demographic Characteristics
		Confirmatory Factor Analysis
		Testing the Hypotheses
	Discussion and Conclusions
		Theoretical Implications
		Practical Implications
	Limitations and Future Studies
	References
The Souls of Man: Marketing and the Welfare of Man
	Introduction
	Literature Review
	Methods and Analyses
		A Journey
		At the Beginning
		Middle
		Now
	Discussion
	Conclusion
	References
Are Halal Hotels Green? An Exploratory Study from Malaysia
	Introduction
	Literature Review
	Green Hotels
	Methodology
	Discussion
	Limitations and Directions for Future Research
	References
Factors Influencing Customers’ Behavioral Intention in Online Banking: Second Order PLS-SEM
	Introduction
	Literature Review
		Banking Actors and Their Proliferation in the Digital World
		Consumer Decision-Making Process Development
	Research Hypotheses and Model
		Research Hypotheses
		Research Model
	Research Methodology
		Method Approach
		Method Choice
		Presentation of the Sample and Measurement Items
		Demographic Information
		Measurement Model Evaluation
		Structural Model Evaluation
	Results and Discussion
	Managerial Implications
	Conclusion
	Annex
	Bibliography
Digitalization of Halal Food Supply Chain Management Based on Blockchain Technology
	Introduction
	Literature Review
		Halal Food Supply Chain Ecosystem in Indonesia
		Regulations and Policies of Digitalization in Halal Food Product Certification in Indonesia
	Research Methodology
	Results
		Utilization of Technology in the Halal Food Industry in Indonesia
		The Dynamics of Halal Certification Digitalization for Halal Food Products
	Discussion
		Designing a Blockchain-Based Halal Food Supply Chain Management
		System in Halal Food Supply Chain Management Based on Blockchain Technology
		Halal Traceability
		Halal Assets Specificity
		Halal Quality Assurance
		Halal Trust Dan Halal Commitments
	Conclusion
	References
Faith-Centric Consumerism?—Halal Brand Attitude and Research Agenda
	Introduction
	Literature Review
		Dynamics of Attitudes: Formation, Transformation, and Influence
		Understanding Customer-Brand Attitude: Dimensions and Dynamics
		Factors Shaping Customer Attitudes Toward a Brand
		Characteristics of Brand Attitude
		Influential Factors on Brand Attitude
		Halal Branding: Navigating Permissibility
		Dimensions of Halal Brands: Unveiling the Complexity
		Distinctive Aspects of Halal Brands
		Navigating Halal Brand Attitude: Where Faith and Preference Converge
	Research Methodology
	Findings
	Conclusion
	References
Exploring Customer Loyalty in Islamic Traditional Markets: Insights from Relationship Marketing and Experiential Marketing Theories
	Introduction
	Literature Review (Theoretical Background)
		Relationship Marketing and Experiential Marketing
		Definitions
		Relationship Between Loyalty and Traditional Market
		Studied Contexts
	Method and Materials
	Results and Discussion
		Description and Analysis of Identified and Selected Studies
		Content Analysis
	Conclusion and Limits
	References
The Factors Influencing Brand Love: Evidence from Moroccan Football
	Introduction
	Literature Review
		The Brand
		Sports Brands
		Brand Love
	Conceptual Framework
		Brand Identity
		The Stars
		Past Successes
		The Social Pressure
		Club Products Purchase
		Stadium Attendance
		Media Follow-Up
		Positive Word-Of-Mouth
	Research Methodology
	The Results
	Discussion
	Conclusion
	References
Glass Ceiling Influence on the UAE Women’s Professional Development: A Crystalized Exposition
	Introduction
	Literature Review
		Glass Ceiling in Different Parts of the Globe
		Theoretical Framework
		The Backdrop of the Glass Ceiling
		Selected Hypothesis
	Methodology
	Results
		Statistical Analysis
		Hypotheses Testing
	Discussion
	Practical Implications
	Conclusion
	Limitations and Future Scope
	References
Impact of Sustainability Mediated by Corporate Governance in Extra Large Size Microfinance Institutions of Bangladesh
	Introduction
	Literature Review and Hypothesis Development
		CEO Duality
		Board Size
		Board Competence
		Board Diversity
		Female Board Member
		Board Independence
		Remuneration
		Corporate Governance and Sustainability
	Methodology
	Results and Discussions
		Descriptive Statistics
		Multiple Regression Analysis
		Regression Model
		Empirical Results
	Conclusion
	References
The Role of Educational Research in Sustainable Development. The Reality of Sustainable Education in the Arab World and Future Perceptions
	Introduction
	The Concept of Sustainable Development
	The Concept of Educational Research
	Objectives of Educational Research
	The Importance of Educational Research
	The Role of Educational Research in Sustainable Development
	Educational Curricula in the Environment and Sustainable Development
	Challenges in Achieving Sustainable Development
	Therefore, Sustainability in the Educational Field is Evident in Two Things
	Human Resources and Their Role in Sustainable Development
	Educational Research and Examples from Global Experiences
	References
Impact of Advertising on the Buying Behavior of Gen Z Indian Muslim Consumers
	Introduction
	Literature Review
	Theoretical Framework
	Hypotheses Selected
	Research Methodology
	Results and Discussion
	Managerial Implications
	Conclusion, Limitations, and Scope for Further Research
	References
Husband’s Rights on the Working Wife’s Income (An Economic Study in Islam)
	Introduction
	Literature Review
	Methodology
	Results and Discussion
	Conclusion and Suggestions
	References
Investigating the Key Drivers of Islamic Insurance in Morocco: A Structural Equation Modeling Analysis
	Introduction
	Literature Review
		Theoretical Framework
		Hypotheses Development
		Data and Methodology
		Results
	Discussion
	Conclusion
	References
From Taghrīr to Trust: A Comparative Study of Misrepresentation Challenges in Online Sales Contracts Within Islamic Law and the Jordanian Legal Framework
	Introduction
	Study Questions
	Significance of the Study
	Study Objectives
	Methodology
	Literature Review
	Definition of Taghrīr
	Criteria for Taghrīr Identification in Islamic Law
	Criteria for Taghrīr Identification in Jordanian Civil Law
	Taghrīr Prohibition and Remedies in Islamic Legal Principles
	Taghrīr Remedies in Islamic Legal Principles
	Conclusion
	Policy Recommendations
	Recommendations for Future Research
	References
Exploring the Influence of E-Trust on Virtual Organizations’ Success Through Knowledge Sharing
	Introduction
	Literature Review
		E-trust
		Source Credibility
		Quality of Website
		Quality of Information
		Relationship with Customers
		Virtual Organizations Success
		Knowledge Sharing
	Theoretical Rooting and Hypotheses Development
		Relationship Between E-trust and VOs
		The Relationship Between E-trust and KS
		The Relationship Between KS and Success of VOs
		The Relationship Between E-trust, KS, and Success of VOs
	Study Methodology
		Study Method and Type of the Study
		The Study Population and Sample
	The Validity and Reliability of the Study Tool
	Data Analysis
		Multicollinearity Test
	Testing the Study Hypotheses
		Results of Testing the First Hypothesis
		Results of Testing the Second Hypothesis
	Discussion
	Conclusion and Suggestions for Further Studies
	References
Consumer Empowerment and Privacy: The Case of Morocco
	Introduction
	Literature Review
		What Is Big Data?
	Big Data Analysis and Its Business Advantages
	Big Data Collection Methods
		Magic Cookies
		Flash Cookies
		Session Cookies
		Third-Party Cookies
		Web Beacons
	Big Data's Impact on Privacy
	Consumer Behavior and Trust
	Methodology
	Findings and Discussion
		Empowering Privacy: Company Strategies for Consumer Data Control
	Regulatory Protection of Personal Data: A Comparison Between the USA and the European Union
	Regulatory Protection of Consumer Privacy in Morocco (CNDP)
		The Role of the National Commission for the Protection of Personal Data (CNDP)
		Foundations and Scope of Data Protection Law
		Rights Guaranteed by Law 09-08
		Obligations of Data Controllers
	Conclusion
	References
The Challenges and Opportunities of COVID-19 for Islamic Microfinance Institutions in Bangladesh
	Introduction
	Literature Reviews
	World View of Islamic Microfinance Institutions
	Islamic Microfinance Institutions in Bangladesh
	The Urban Poor Development Scheme and the Rural Development Scheme (RDS) (UPDS)
	Methodology
	Data Analysis
	Data Findings
	Conclusion
	References
Tabayyun Measures for Self-regulating Social Media Behaviour Among Muslim Consumers
	Abstract
	Introduction
	Background to the Study
	Literature Review
		Tabayyun
	Tabayyun in Social Media Use
		Tabayyun When Receiving News or Messages
		Tabayyun When Delivering Messages
	Operationalisation of the Tabayyun Concept
	Development of Measurement Tools
	Methodology
		Phase 1: Conceptualisation of the Construct of Interest
		Phase 2: Identification and Description of Behaviour that Underlies the Construct Through Qualitative Interviews
		Phase 3: Development of the Initial Measurement Instrument
	Results and Findings
	Discussion and Implications
	Conclusions
	References
AI-Driven Chatbots in Halal Marketing Communication—Challenges and Opportunities
	Abstract
	Introduction
	Literature Review
		Halal Global Market
	Marketing Communication
	Evolving Marketing Communication in the Global Context
	Navigating Artificial Intelligence (AI): Unveiling Challenges and Opportunities in the Halal Market Landscape
	Methodology
	Discussion
	Challenges in the Deployment AI-Driven Chatbots for Halal Marketing Communication
	Opportunities for Leveraging AI-Driven Chatbots in Halal Marketing Communication
	Conclusion
	References