Consuming Behaviour

COVER......Page 1
CONTENTS......Page 4
LIST OF TABLES AND FIGURES......Page 8
ACKNOWLEDGEMENTS......Page 10
INTRODUCTION......Page 12
1.1 Introduction......Page 20
1.2 Two tales of consumption......Page 21
1.3 Norbert Elias: the civilizing process......Page 28
1.4 Discussion of Elias's civilizing process......Page 35
1.5 Postmodernism and the neo-tribes: return to community?......Page 37
1.6 Discussion of postmodernism and the neo-tribes......Page 41
1.7 Applicability to other cultures......Page 44
1.8 Chapter summary......Page 45
References and further reading......Page 46
Notes......Page 47
2.1 Introduction......Page 48
2.3 The place of community versus the space of society......Page 49
2.4 Max Weber: modernity as rational ordering of space......Page 51
2.5 Karl Marx: melting modernity......Page 75
2.6 Discussion......Page 91
2.7 Conclusion......Page 92
2.9 Case study: Down on the old factory farm......Page 93
References and further reading......Page 96
Notes......Page 99
3.1 Introduction......Page 100
3.2 Sovereign power......Page 101
3.3 Disciplinary power......Page 140
3.5 Case study: Global resistance – turning the heat up......Page 148
References and further reading......Page 149
Notes......Page 153
4.1 Introduction......Page 156
4.2 Forms of exchange......Page 157
4.3 The issue of needs in commodity exchange......Page 166
4.4 Consuming values......Page 180
4.5 Chapter summary......Page 193
4.6 Case study: What's in a community?......Page 194
References and further reading......Page 197
Notes......Page 199
5.1 Introduction......Page 200
5.2 The semiological tradition of Ferdinand de Saussure (1857–1913)......Page 203
5.3 Are other sign systems like language?......Page 208
5.4 How do products come to generate meaning?......Page 214
5.5 Structuralism......Page 217
5.6 The semiotics of C.S. Peirce (1839–1914)......Page 228
5.7 Signs: identity and difference......Page 231
5.8 Signs can tell the truth and … signs can lie......Page 232
5.9 The scope of semiotic research in marketing......Page 237
5.11 Case study: Ways to get laid......Page 238
5.12 Case study: Marketing the past – Norkunas's study of tourist sites in Monterey......Page 239
References and further reading......Page 241
Notes......Page 242
6.1 Introduction......Page 244
6.2 Inside-out approaches to identity......Page 246
6.3 Outside-in approaches to identity......Page 255
6.4 Psychoanalytic theory: in-between approaches to identity......Page 268
6.5 The extension of self......Page 284
6.6 Constraint or freedom? Identity and fashion......Page 288
6.7 Chapter summary......Page 290
6.8 Case study: Hot Topic......Page 291
End-of-chapter review questions......Page 292
References and further reading......Page 293
Notes......Page 294
7.1 Introduction......Page 295
7.2 Falk: identity and the body......Page 297
7.3 Transition to the disciplined body......Page 299
7.4 Modern identity......Page 302
7.5 Bodily strategies: self-protection – self-fulfilment – self-expression......Page 304
7.6 Self-fulfilment......Page 311
7.7 Self-expression......Page 312
7.9 Case study: Just how beautiful is big?......Page 319
References and further reading......Page 320
Notes......Page 322
8.1 Introduction......Page 323
8.2 Starvation disorders: anorexia nervosa and bulimia nervosa......Page 324
8.3 Explanations of anorexia nervosa and bulimia nervosa......Page 325
8.4 A discursive 'Foucauldian' interpretation of anorexia......Page 342
8.5 Summary on eating disorders......Page 350
8.6 Obesity......Page 352
8.8 Case study: Now eat this! Olestra, the fat-free fat......Page 360
References and further reading......Page 362
Notes......Page 364
9.1 Introduction......Page 366
9.2 Brand values......Page 367
9.3 Managerial discourses of brands......Page 373
9.4 Popular brand discourses......Page 380
9.5 Discourse and brand identity......Page 385
9.6 And finally – a word of caution......Page 389
9.8 Case study: Barr's Irn-Bru......Page 390
References and further reading......Page 393
Notes......Page 394
10.1 Introduction......Page 395
10.2 What are drugs?......Page 396
10.3 Drugs and society......Page 397
10.4 Drugs and popular culture......Page 400
10.5 Legal issues......Page 402
10.6 Consuming addiction......Page 409
10.7 Chapter summary......Page 426
10.8 Case study: Scotland Against Drugs......Page 427
References and further reading......Page 433
Notes......Page 435
B......Page 436
C......Page 437
E......Page 439
F......Page 440
I......Page 441
L......Page 442
M......Page 443
P......Page 444
R......Page 445
S......Page 446
V......Page 448
Y......Page 449