Consuming Atmospheres

Cover
Half Title
Series Information
Title Page
Copyright Page
Table of Contents
List of Figures
List of Tables
List of Contributors
Foreword: Atmospherics – Fifty years of designing and marketing atmospheres
Chapter 1 Consuming Atmospheres: A Journey Through the Past, Present, and Future of Atmospheres in Marketing
	Introduction: Why Consuming Atmospheres?
	Designing Atmospheres
	Experiencing Atmospheres
	Researching Atmospheres
	Conclusion: The Future of Consuming Atmospheres
	References
Part I Designing Atmospheres
	Chapter 2 Creating Temporary Atmospheres: Theorising Pop-Up Retailing
		Introducing ‘pop-Up’ Retailing
		Pop-up Retail in the Context of Store Atmospherics
		Materiality
		Spatiality
		Temporality
		Concluding Comments
		References
	Chapter 3 Making Music Festival Atmospheres: Nature, Materials, and the Play of Atmospheric Properties
		Introduction: Festival Atmospheres as More-Than-Human
		Canopies and Scapes
		Festival Atmospheres and More-Than-Human Bundlings
		Methodology, Data, Method
			The Event: Context, Narrative, and History
		Atmospheric Scripts and Conventions: Festivals, Forests, and Freespace
			Technical and Landscape Parameters of Atmospheres
			Atmosphering in Corona Times
			Material Culture of the Festival
		Conclusion
		References
	Chapter 4 Tourist Atmospheres
		Atmospheres and Tourism
		Intensively and Loosely Designed Tourist Atmospheres
		The Tourist Co-Production of Atmospheres
		Conclusion
		References
	Chapter 5 Two Centuries of Stink: Smell Mapping Widnes Past and Present
		Odours and Atmospheres
		Project Context: Widnes and the Museum
		Method: Collecting Historical and Contemporary Smells
		The Data Collected: Smell Detections and Descriptions
			Background Smells
			Episodic Smells
			Short-lived Smells
		Communicating the Data: Design and Curation of the Exhibition
			Pegboards
			Odourgraphic and Animation
			Future Archive: Smell of Widnes
		Conclusion
		References
Part II Experiencing Atmospheres
	Chapter 6 What Makes Anfield Atmospheric?: Dense Interaction Ritual Chains
		Commercial Places and Atmosphere
		Atmospheres at Live Sporting Events
		Atmosphere and Interaction Ritual Chains
			Ritual Density
		Research Procedures
		Anfield’s Dense Interaction Ritual Chain
			Preparation–Activation Link
			Activation–Climax Link
			Climax–Recovery Link
		Conclusion
			Density in the Interaction Ritual Chain
			Degrees of Density and Qualities of Atmosphere
		References
	Chapter 7 Between Illumination and Darkness: Blackpool’s Contemporary Amusement Arcade Atmosphere
		Introduction
		Everyday Light and Dark
		Seaside Resort Temporality and Sense of Place
		Blackpool’s Unique Lightscape
		Distinctive Atmosphere of Light and Dark in the Seaside Amusement Arcade
		Lighting the Way
		References
	Chapter 8 Tasting Tunnocks Teacakes: Accidental Atmospheres in Scottish Food Tourism
		Introduction
		Space, Taste, Affect, and ‘Collateral Atmospheres’
		A Note On Methods
		Tasting Tunnocks On Tour: Scottish Food Tourism and the ‘Collateral’ Atmospheres of the Tunnocks Imaginary
		‘It’s So Bad It Is Excellent’: Desiring Disgust and Atmospheric Consumption
		Conclusion
		References
	Chapter 9 The Atmospheric Tensions of Ljubljana’s Urban Squats: Consumption in the Lawscape
		Lawscape and the Urban Atmosphere
			Squats as Counter-Sites of Atmospheric Consumption
		Urban Squats in Ljubljana: Atmospheric Encounters in the Lawscape
			Entering ‘Alternative’ Ljubljana: Autonomous Rog and Metelkova
		Concluding Remarks
		Note
		References
Part III Researching Atmospheres
	Chapter 10 Researching Atmospheres: Concepts, Configurations, and Collaborations
		Conceptual and Methodological Dialogues
			Forms of Attunement
			Experiential Worlds in Emergence
			Material Presences
			Values and Meanings
		Researching With Atmospheres
			Light
			Collective Identity
		Closing Thoughts
		References
	Chapter 11 Researching Atmos-Spheres of Alcohol Consumption
		Introduction
		Towards Atmospheric Assemblages of the Night
		Methodology
			Case Study Locations
			Participant Observation
			Interviews to Elicit Atmospheres
		Feeling Drinking Atmospheres Through Participant Observation
		Eliciting Sensual Atmospheres Through Interviews
		Conclusion
		References
	Chapter 12 Using Multi-Sensory Methods to Study Atmospheres
		Introduction: Researching Atmospheres
		Sensory Ethnography
		Researching the North Pier’s Atmospheres
			Sensory Participation
			Soundwalks
			Videowalks
		Learnings About Multi-Sensory Methods and Atmospheres
			Awkward Moments
			Curating Atmospheres
			Finetuning Methods
		Concluding Reflections
		References
Index