Consumer Behavior 2015-2016

PART I:  THE AMERICAN CONSUMER
1   DEMOGRAPHIC OVERVIEW
	1.1  Population Distribution
	1.2  Median Age
	1.3  Births
	1.4  Generational Demographics
	1.5  Race/Ethnicity Distribution
	1.6  Market Resources
2   CONSUMER INCOME & WEALTH
	2.1  Household Income
	2.2  Income Distribution
	2.3  Income By State
	2.4  Household Wealth
	2.5  Recovery From The Great Recession
	2.6  Income And Wealth Inequality
	2.7  The Middle Class
	2.8  Poverty And Economic Insecurity
	2.9  Market Resources
3   CONSUMER DEBT
	3.1  Household Debt
	3.2  Mortgage Debt
	3.3  Credit Card Debt
	3.4  Student Loans
	3.5  Medical Debt
	3.6  Debt in Collections
	3.7  Market Resources
4   HOUSEHOLDS & HOUSING
	4.1  Households
	4.2  Shared Households
	4.3  Home Ownership vs. Renting
	4.4  U.S. Housing Inventory
	4.5  New Homes And Apartments
	4.6  Housing Affordability
	4.7  Vacation Homes
	4.8  Home Improvement
	4.9  Smart Homes
	4.10  Market Resources
5   COMMUNITIES
	5.1  Where People Live
	5.2  Most Desirable Places To Live
	5.3  Metropolitan Communities
	5.4  Rural Communities
	5.5  Satisfaction With Communities
	5.6  Generational Preferences
	5.7  Important Community Attributes
	5.8  Market Resources
6   PERSONAL LIFE
	6.1  Satisfaction With Personal Life
	6.2  Personal Financial Situation
	6.3  Economic Wellbeing
	6.4  Happiness
	6.5  Stress
	6.6  Personal Health
	6.7  Weight Control and Dieting
	6.8  Exercise And Fitness
	6.9  Eating
	6.10  Alcohol Consumption
	6.11  Travel
	6.12  Charitable Giving
	6.13  Volunteering
	6.14  Market Resources
PART II: SPENDING
7   CONSUMER SPENDING
	7.1  Consumer Contribution to the GDP
	7.2  Spending Assessment
	7.3  Spending Trends
	7.4  Consumer Price Index
	7.5  Daily Spending
	7.6  Market Resources
8   RETAIL SPENDING
	8.1  The U.S. Retail Sector
	8.2  GAFO Spending
	8.3  E-Commerce
	8.4  Back-to-School
	8.5  Christmas Season Holiday Spending
	8.6  State-by-State Retail Spending
	8.7  Market Resources
9   ENTERTAINMENT & LEISURE SPENDING
	9.1  Expenditures On Leisure Activities
	9.2  Market Resources
PART III: ACTIVITIES
10   USE OF TIME
	10.1  Americans’ Use of Time
	10.2  Older Americans
	10.3  Students
	10.4  Market Resources
11   USE OF MEDIA & THE INTERNET
	11.1  State Of The Media
	11.2  Time Spent Using Media
	11.3  Internet And Mobile Access
	11.4  Online Activities
	11.5  Time Spent With Mobile
	11.6  Cross-Platform Access Of Content
	11.7  Use Of Social Network Sites
	11.8  Market Resources
12   CULTURAL ACTIVITIES
	12.1  Public Participation In The Arts
	12.2  Performing Arts Activities
	12.3  Survey Of Metropolitan Areas
	12.4  Market Resources
13   LEISURE ACTIVITIES
	13.1  Time Spent On Leisure Activities
	13.2  Top 10 Leisure Activities in 2014
	13.3  Favorite Leisure Activities
	13.4  Leisure Activities For Millennials
	13.5  Leisure Time For Seniors
	13.6  Vacations
	13.7  Market Resources
14   SPORTS & RECREATION ACTIVITIES
	14.1  Overview
	14.2  Aerobics, Conditioning And Strength
	14.3  Individual Sports
	14.4  Racquet Sports
	14.5  Team Sports
	14.6  Outdoor Sports
	14.7  Water Sports
	14.8  Market Resources
15   AWAY FROM HOME
	15.1  Overview
	15.2  Airports
	15.3  Bars
	15.4  Coffeehouses And Sandwich Shops
	15.5  Convenience Stores
	15.6  Drug Stores
	15.7  Fast Food And Casual Dining Restaurants
	15.8  Gas Stations
	15.9  Grocery Stores
	15.10  Health Clubs
	15.11  Large Retail or Department Stores
	15.12  Movie Theaters
	15.13  Public Transportation
	15.14  Shopping Malls
	15.15  Stadiums And Arenas
	15.16  Market Resources
16   WORK
	16.1  The American Workforce
	16.2  Time Spent Working
	16.3  Employment And Education Attainment
	16.4  Job Satisfaction
	16.5  Workplace Flexibility
	16.6  Working At Home
	16.7  Market Resources
17   USE OF TRANSPORTATION
	17.1  Overview
	17.2  Driving
	17.3  Vehicle Ownership
	17.4  Air Transportation
	17.5  Private Aviation
	17.6  Rail Transportation
	17.7  Intercity Bus Transportation
	17.8  Public Transit
	17.9  Market Resources
PART IV:  SHOPPING BEHAVIORS
18   IN-STORE SHOPPING
	18.1  Preference For In-Store
	18.2  Shopping Centers
	18.3  How America Shops
	18.4  The In-Store Experience
	18.5  Self-Service
19   ONLINE SHOPPING
	19.1  Overview
	19.2  Why People Shop Online
	19.3  Characteristics Of Online Shopping
	19.4  Expectations Online
	19.5  Response To Shopping Incentives
	19.6  Shopping On Social Sites
20   MOBILE SHOPPING
	20.1  Overview
	20.2  Use Of Mobile Devices For Online Purchases
	20.3  Market Assessment
	20.4  Customer Service For Mobile Shoppers
21   PEER-TO-PEER SHOPPING
	21.1  Overview
	21.2  Market Assessment
	21.3  The Sharing Economy
	21.4  Economic Impact
	21.5  Outlook
22   OMNICHANNEL SHOPPING
	22.1  Overview
	22.2  Preference For Omnichannel Retail
	22.3  Showrooming and Webrooming
	22.4  Cross-Channel Shopping
	22.5  Buy Online, Pick Up In-Store
	22.6  Catalogs
PART V:  BEHAVIORAL ANALYSES
23   BRAND ENGAGEMENT
	23.1  Importance of Brand Engagement
	23.2  Favorite Brands
	23.3  Influence of Social Network Connections
24   BRAND LOYALTY
	24.1  Brand Preferences
	24.2  Store Brands
	24.3  Brand Loyalty In Travel
	24.4  Increasing Brand Loyalty
25   BUYING AMERICAN-MADE
	25.1  Preference For U.S.-Made Products
	25.2  Buying American By Product Type
	25.3  Buy American Initiatives
26   BUYING LOCAL
	26.1  Buying Local
	26.2  Locally Sourced Food Products
	26.3  Buy Local Initiatives
27   CONSUMER CONFIDENCE
	27.1  Overview
	27.2  Consumer Comfort Index
	27.3  Consumer Confidence Index
	27.4  Consumer Sentiment Index
	27.5  Current Economic Conditions
	27.6  Economic Confidence Index
28   CUSTOMER SATISFACTION
	28.1  Overview
	28.2  Factors Contributing To High Customer Satisfaction
	28.3  Market Resources
29   ENVIRONMENTALLY CONSCIOUS CONSUMERISM
	29.1  Concerns About The Environment
	29.2  Use Of Products With An Environmental Benefit
	29.3  Paying A Premium For Green Products
	29.4  Environmentally Focused Activities
30   GIFT GIVING
	30.1  Overview
	30.2  Characteristics of Gift Giving
	30.3  Gift Cards
	30.4  Responsible Gift Giving
	30.5  Self Gifting
	30.6  Wedding Gift Giving
	30.7  Graduation Gift Giving
	30.8  Returning Gifts
31   INFLUENCE OF GASOLINE PRICES
	31.1  Impact On Consumer Spending
	31.2  Price Drop In 2014
32   PAYMENT PREFERENCES
	32.1  Credit and Debit Cards
	32.2  How Americans Pay Their Bills
	32.3  Point-Of-Sale Payments
	32.4  Online Retail Payments
	32.5  Proximity Mobile Payments
	32.6  Market Resources
33   PRICING
	33.1  Overview
	33.2  Dynamic Pricing
	33.3  Price-Matching
	33.4  Personalized Pricing
	33.5  Pricing Research Centers
34   PRIVACY ISSUES
	34.1  Overview
	34.2  Privacy Concerns
	34.3  Mobile Privacy
	34.4  Whom Do Consumers Trust?
35   PURCHASE DECISION MAKING
	35.1  Top Influencers
	35.2  Trust in Shopping Recommendations
	35.3  Influence Of Social Media
	35.4  Shopper Decision Priorities
	35.5  Deals and Bargains
36   RESPONSE TO ADVERTISING
	36.1  Preferred Media For Ads
	36.2  Positive Response To Ads
	36.3  Negative Response To Ads
	36.4  Response to Irrelevant Ads
	36.5  Ignoring Ads
	36.6  Ad Influence On Millennials
	36.7  Response To Marketing Emails
37   RESPONSE TO CUSTOMER SERVICE
	37.1  Loyalty
	37.2  Comparison With Low Prices, Deals, And Convenience
	37.3  Impact By Segment
	37.4  Factors Contributing To Good Customer Service
38   RESPONSE TO REVIEWS
	38.1  Online Consumer Reviews
	38.2  Online Research
	38.3  Travel Reviews
	38.4  Consumer Electronics Reviews
39   SPENDING FOR GOODS VS. EXPERIENCES
	39.1  A Shift From Goods To Experiences
	39.2  Purchase Satisfaction
	39.3  Research Findings
PART VI:  AFFLUENT CONSUMERS
40   LUXURY & AFFLUENT MARKETS
	40.1  Overview
	40.2  Upper-Class Consumers
	40.3  Affluent Consumers
	40.4  Wealthy Consumers
	40.5  Rich and Ultra-rich Consumers
	40.6  Spending By High-Net-Worth Households
	40.7  Market Resources
41   POPULATION CENTERS OF U.S. AFFLUENCE
	41.1  Most Affluent ZIP Codes
	41.2  Most Expensive ZIP Codes
	41.3  Millionaire Households By State
	41.4  Millionaires By Metropolitan Area
	41.5  Market Resources
42   MARKET SURVEYS
	42.1  Affluent Market Tracking Study
	42.2  Affluent Survey And Affluent Barometer
	42.3  The Affluent Audience Online
	42.4  Luxury And Affluence Monthly Pulse
	42.5  Luxury Trend Reports
	42.6  WealthSurvey
	42.7  Market Resources
PART VII:  BRAND PREFERENCE SURVEYS
43   BRAND EQUITY
	43.1  Overview
	43.2  Top Brands Among Adults
	43.3  Market Resources
44   BRAND INDEX
	44.1  Overview
	44.2  Buzz Ranking
	44.3  Market Resources
45   CUSTOMER EXPERIENCE
	45.1  Overview
	45.2  Temkin Ratings
	45.3  Market Resources
46   CUSTOMER LOYALTY ENGAGEMENT
	46.1  Overview
	46.2  Customer Loyalty Engagement Rankings
	46.3  Market Resources
47   CUSTOMER SATISFACTION
	47.1  Overview
	47.2  ACSI Scores
	47.3  Market Resources
48   CUSTOMER SERVICE
	48.1  Overview
	48.2  Customer Service Champions
	48.3  Market Resources
49   FAN BRAND LOYALTY ON FACEBOOK
	49.1  Overview
	49.2  Brand Satisfaction 2014
	49.3  Market Resources
PART VIII:  ETHNIC FOCUS
50   AFRICAN-AMERICAN CONSUMERS
	50.1  Overview
	50.2  Profile
	50.3  Buying Power
	50.4  Population Centers
	50.5  Trends
	50.6  Market Resources
51   ARAB-AMERICAN CONSUMERS
	51.1  Overview
	51.2  Profile
	51.3  Buying Power
	51.4  Population Centers
	51.5  Market Resources
52   ASIAN-AMERICAN CONSUMERS
	52.1  Overview
	52.2  Profile
	52.3  Buying Power
	52.4  Population Centers
	52.5  Trends
	52.6  Market Resources
53   HISPANIC- & LATINO-AMERICAN  CONSUMERS
	53.1  Overview
	53.2  Profile
	53.3  Buying Power
	53.4  Population Centers
	53.5  Hispanic Use Of Media
	53.6  Trends
	53.7  Market Resources
54   JEWISH-AMERICAN CONSUMERS
	54.1  Overview
	54.2  Profile
	54.3  Buying Power
	54.4  Population Centers
	54.5  Market Resources
55   MUSLIM-AMERICAN CONSUMERS
	55.1  Overview
	55.2  Profile
	55.3  Buying Power
	55.4  Population Centers
	55.5  Market Resources
56   NATIVE-AMERICAN CONSUMERS
	56.1  Overview
	56.2  Profile
	56.3  Buying Power
	56.4  Population Centers
	56.5  Market Resources
PART IX:  GENDER FOCUS
57   FEMALE CONSUMERS
	57.1  Profile
	57.2  Female Consumer Segments
	57.3  Working Women
	57.4  Mothers
	57.5  Working Mothers
	57.6  Engaging Moms
	57.7  Mobile Moms
	57.8  Affluent Women
	57.9  Purchase Decision Making
	57.10  Purchasing Power
58   MALE CONSUMERS
	58.1  Profile
	58.2  Fathers
	58.3  Gender Roles Are Blurring
	58.4  Purchasing Decision Making
PART X:  GENERATIONAL FOCUS
59   GENERATIONAL COMPARISONS
	59.1  Unique Characteristics
	59.2  Shopping
	59.3  Use Of The Internet
	59.4  Use Of Social Media
	59.5  Use Of Cellphones and Mobile Devices
60   SENIOR CONSUMERS
	60.1  Profile
	60.2  Generational Characteristics
	60.3  Buying Power
	60.4  Spending
	60.5  Media Activities
	60.6  Trends
61   BABY BOOMER CONSUMERS
	61.1  Profile
	61.2  Generational Characteristics
	61.3  Spending Power
	61.4  Media Activities
	61.5  Trends
62   GENERATION X CONSUMERS
	62.1  Profile
	62.2  Generational Characteristics
	62.3  Spending Behaviors
	62.4  Media Activities
	62.5  Trends
63   MILLENNIAL CONSUMERS
	63.1  Profile
	63.2  Generational Characteristics
	63.3  Impact Of The Great Recession
	63.4  Affluent Millennials
	63.5  Shopping Attitudes
	63.6  Media Activities
64   YOUTH CONSUMERS
	64.1  Profile
	64.2  Generational Characteristics
	64.3  Spending Behaviors
	64.4  Media Activities
	64.5  Market Resources
PART XI:  SEGMENTATION
65   COLLEGE STUDENTS
	65.1  Student Population
	65.2  Spending
	65.3  Use Of Technology
	65.4  The College Student Mindset
	65.5  Market Resources
66   CONSUMERS WITH DISABILITIES
	66.1  Profile
	66.2  Market Assessment
	66.3  Marketing To People With Disabilities
	66.4  Market Resources
67   FAMILIES WITH CHILDREN
	67.1  Profile
	67.2  Cost Of Raising Children
	67.3  Shopping And Spending Characteristics
	67.4  Intergenerational Households
	67.5  Stepfamilies
	67.6  Market Trends: Adult Children At Home
	67.7  Centers For Family Research
68   FAMILY CAREGIVERS
	68.1  Profile
	68.2  Eldercare
	68.3  Demographics Of Caregivers
	68.4  The Cost Of Caregiving
	68.5  Support For Caregivers
	68.6  Market Resources
69   GAY & LESBIAN CONSUMERS
	69.1  Profile
	69.2  Coming Out
	69.3  Same-Sex Marriage
	69.4  Buying Power
	69.5  Population Centers
	69.6  Activities
	69.7  Internet Usage
	69.8  Market Resources
70   IMMIGRANT CONSUMERS
	70.1  Profile
	70.2  Second-Generation Americans
	70.3  U.S.-Born Children
	70.4  Life In The U.S.
	70.5  Assimilation
	70.6  Future Growth
	70.7  Market Resources
71   MARRIED COUPLES
	71.1  Profile
	71.2  Buying Power
	71.3  Trends
	71.4  Research Centers
72   MILITARY CONSUMERS
	72.1  Active Personnel
	72.2  Veterans
	72.3  Buying Power
	72.4  The Military Exchange System
73   PET OWNERS
	73.1  Overview
	73.2  Pets Owner Demographics
	73.3  Pets As Family
	73.4  Spending On Pets
	73.5  Market Resources
74   RETIREES
	74.1  Profile
	74.2  Retiree Consumers
	74.3  Financial Security
	74.4  Primary Influences On Age Of Retirement
	74.5  Trends in Retirement and Semi-retirement
	74.6  Market Resources
75   SINGLE CONSUMERS
	75.1  Overview
	75.2  Growth Of Singles Demographics
	75.3  Cohabitation
	75.4  Spending Power
	75.5  Singles Geodemographics
	75.6  Market Resources
PART XII:  GEODEMOGRAPHICS
76   MEGAPOLITAN REGIONS
	76.1  Overview
	76.2  Megapolitan Regions Defined
	76.3  Regional GDP
	76.4  Population Projections
	76.5  Market Resources
77   METROPOLITAN PROFILES
	77.1  Overview
	77.2  Atlanta
	77.3  Baltimore
	77.4  Birmingham
	77.5  Boston
	77.6  Charlotte
	77.7  Chicago
	77.8  Cleveland
	77.9  Columbus
	77.10  Dallas/Fort Worth
	77.11  Denver
	77.12  Detroit
	77.13  Greenville/Spartanburg/Asheville
	77.14  Hartford/New Haven
	77.15  Houston
	77.16  Kansas City
	77.17  Las Vegas
	77.18  Los Angeles
	77.19  Miami/Fort Lauderdale
	77.20  Milwaukee
	77.21  Minneapolis/Saint Paul
	77.22  Nashville
	77.23  New York City
	77.24  Orlando
	77.25  Philadelphia
	77.26  Phoenix
	77.27  Pittsburgh
	77.28  Portland, Oregon
	77.29  Raleigh-Durham
	77.30  Sacramento
	77.31  San Francisco
	77.32  Seattle
	77.33  St. Louis
	77.34  Washington, D.C.
78   METROPOLITAN STATISTICAL AREAS
	78.1  Overview
	78.2  MSA Populations
79   MICROPOLITAN STATISTICAL AREAS
	79.1  Overview
	79.2  μSA Populations
80   STATE POPULATION PROFILES
	80.1  Overview
	80.2  State Populations
	80.3  Median Age
	80.4  Racial and Ethnic Distributions
	80.5  Diversity
81   STATE ECONOMIC PROFILES
	81.1  Overview
	81.2  Personal Income
	81.3  Unemployment Rate
	81.4  Job Growth
82   POPULATION MIGRATION
	82.1  Overview
	82.2  Migration Trends
	82.3  Reasons For Moving
	82.4  Moving In Retirement
	82.5  Metropolitan Relocation
	82.6  Relocation Reports
	82.7  Market Resources
APPENDIX A   ACADEMIC RESEARCH CENTERS
APPENDIX B   ANALYSTS
APPENDIX C   ASSOCIATIONS
APPENDIX D   BLOGS
APPENDIX E   GOVERNMENT AGENCIES
APPENDIX F   MARKET RESEARCH SOURCES
APPENDIX G   PERIODICALS
APPENDIX H   RESEARCH STUDIES & SURVEYS
REFERENCES