Connected Business: Create Value in a Networked Economy

Preface
Acknowledgement
Contents
About the Editors
List of Figures
List of Tables
Part I: Exploring the Networked Economy
	Connected Business: Creating Value in the Networked Economy
		1	 Game Changers in the Networked Economy
		2	 Getting More Out of It: Business Value
			2.1	 Examples of Successful Business Value Are Much in Evidence
		3	 Creating Full Business Value for Multi-lateral Partnerships in Ecosystems
		4	 Barriers to Creating Business Value
		5	 End-to-End Thinking to Understand the Value Driver
		6	 Thinking in Business Models: Overcoming Silos
		7	 Data Analytics Are Great, but Data Access Is Key
		8	 Success Factors in Leading Connected Business Initiatives
		References
	Platform Economy: Converging IoT Platforms and Ecosystems
		1	 The Power of Platforms
		2	 Toward Platform Ecosystems
		3	 Toward Industrial IoT Platforms
		4	 IoT Transaction Platforms like Caruso
		5	 IoT Innovation Platforms like Bosch IoT Suite
		6	 IoT Integration Platforms like SAST
		7	 Learnings from Building Platforms
		References
	Ecosystems: Unlocking the Potentials of Innovation Beyond Borders
		1	 The Good, the Bad and the Buzzword: Four Types of Ecosystems
		2	 The Innovation Ecosystem as a New Driver for Innovation
		3	 Four Pathways of Unfolding the Strategic Potentials of Innovation Ecosystems
		4	 The Ten Ecosystem Commandments
	Digital Health Interventions
		1	 Non-communicable Diseases as Health and Economic Challenge
		2	 Opportunities for Health-Care Actors and Digital Health Interventions
		3	 Anatomy of Digital Health Interventions
			3.1	 Predicting States of Vulnerability
			3.2	 Predicting States of Receptivity
			3.3	 Delivering Tailored Support
		4	 Examples of Digital Health Interventions
			4.1	 Ally, a Digital Physical Activity Coach
			4.2	 Max, a Digital Coach for Health-Care Experts, Patients, and Family Members
			4.3	 Alex, a Smartphone-Based and Holographic Physiotherapy Coach
			4.4	 Breeze, a Playful, Biofeedback-Guided Breathing Training
		5	 Challenges of Effective Digital Health Intervention
		6	 Conclusion
		References
	Mobility: From Autonomous Driving Towards Mobility-as-a-Service
		1	 What Is Mobility-as-a-Service?
		2	 What Are the Advantages of Mobility-as-a-Service?
		3	 Sharing Is Crucial
		4	 Nothing Works Without Apps
		5	 App or Steering Wheel
		6	 Mobility Concepts
		7	 Pods and Shuttles
		8	 Conclusion
		References
	Industry 4.0: Navigating Pathways Toward Smart Manufacturing and Services
		1	 Eroding Margins in Manufacturing Industries
		2	 Pathways Toward Smart Manufacturing and Services
			2.1	 Modernize Core Operational Processes
			2.2	 Clarify Digitalization Objectives
			2.3	 Identify and Select Use Cases
			2.4	 Exploit Efficiency Potentials
			2.5	 Adapt Your Organization
			2.6	 Build New Business Models
		3	 Leverage the Core
		4	 Blaze a New Trail
		5	 Conclusion
		References
	Decentralized Platform Ecosystems for Data-Sharing and Digital Trust in Industrial Environments
		1	 Creating Value with Industrial Data?
		2	 The Benefits and Disadvantages of Digital Platforms
		3	 The Core of Platform Democratization Lies in Distributed Ledger Technologies
		4	 Decentralized Mobility Platforms
		5	 The Platform Economy Is Decentralizing for Further Market Growth
		6	 DLTs: A Short History of the Most Relevant Protocols
		7	 Toward the European Vision of Economy of Things (EoT)
		8	 How to Set Up Coopetition Models
	Sustainable AIoT: How Artificial Intelligence and the Internet of Things Affect Profit, People, and Planet
		1	 Addressing the Triple Bottom Line
		2	 The AIoT Profit Opportunity
			2.1	 Product-as-a-Service as a Business Model
			2.2	 Creating Sustainable Growth with Product-as-a-Service
			2.3	 Implementing and Adopting Product-as-a-Service
		3	 The AIoT People Opportunity
			3.1	 Future of Work with AI
			3.2	 The Strategic Imperative of AI
		4	 The AIoT Planet Opportunity
			4.1	 Direct Effects: Information Processing Requires Energy
			4.2	 Indirect Effects: Changing Consumption and Production Patterns
			4.3	 Overall Impact on Environmental Sustainability
			4.4	 Environmental Sustainability with the AIoT
		5	 Conclusion
		References
Part II: Management Strategies for Connected Business
	Digital Transformer’s Dilemma: Innovate Twice to Survive
		1	 What the Dilemma Is About
		2	 Lacking Adaption to the Digitalization
		3	 Incumbents Need to Energize Their Core Business While Building Disruptive New Products and Services
		4	 Success Is Not Success: The Rules Are Different in the Old and New Worlds
		5	 The Case of Heidelberger Druckmaschinen
		6	 The Case of Covestro
		7	 Lessons Learned
		References
	Experimenting: What Makes a Good Business Experiment?
		1	 Learning from Amazon: Do More Experiments
		2	 Q1: Does the Experiment Have a Testable Hypothesis?
		3	 Q2: Have Stakeholders Made a Commitment to Abide by the Results?
		4	 Q3: Is the Experiment Doable?
		5	 Question 4: How Can We Ensure Reliable Results?
		6	 Randomized Field Trials
		7	 Blind Tests
		8	 Big Data
		9	 Q5: Do We Understand Cause and Effect?
		10	 Q6: Have We Gotten the Most Value Out of the Experiment?
		11	 Q7: Are Experiments Really Driving Our Decisions?
		References
	Driving Connected Business Initiatives: Do’s and Dont’s
		1	 Value Drivers for Connected Business
		2	 From PoC to PoV: Avoiding the ‘Proof-of-Concept Trap’
		3	 The Proof of Value: Explained
		4	 Anatomy of Connected Business Initiatives
		5	 Digital Phases of Connected Business Initiatives
		6	 Exploration Phase
		7	 Maturation
		8	 Scale
		9	 Business Perspective
		10	 Technology Perspective
		11	 Conclusion
		References
	AI for Decision-Making in Connected Business
		1	 Increasing Importance of AI
		2	 The Process of Decision-Making
		3	 Use Cases and Tools of AI and Data
		4	 Implementation Challenges for AI and Data
		5	 Solution Approaches to AI and Data Implementation
		6	 A Hidden Success Factor: Trust in AI
		7	 Designing Trustworthy AI Solutions
		8	 Conclusion
		References
	Cybersecurity: Balancing Efficiency with Long-Term Resilience in Connected Ecosystems
		1	 Connectivity as Basic Need
		2	 A Network’s Value and Cost, Intuitively
		3	 Linear Cost also in an Adversarial Setting?
		4	 Cyber Resilience Strategies to the Rescue
		5	 Why the Quest for Efficiency Proves to Be the Greatest Opponent of Resilience
		6	 Resilience in Cyberspace, But How?
		References
	Patent Strategies in the Networked Economy
		1	 The Rise of a New Patent Value and Enforcement Culture
		2	 Patents on Software
		3	 Patents on Business Methods in the USA
		4	 Patenting in the ICT World
			4.1	 From GSM to UMTS Standard to 5G
			4.2	 The Smartphone Patent Wars
			4.3	 Case: Apple vs. Samsung
		5	 Patents in the IoT World
		6	 Patents in the “Connected” Automotive World
			6.1	 ICT Patent Pool Avanci Attacks Automotive
			6.2	 Tesla: The Pacemaker
		References
Part III: Case Studies on Connected Business
	Bosch IoT Suite: Exploiting the Potential of Smart Connected Products
		1	 Towards Smart Connected Products
		2	 Internet of Things for Manufacturing Companies
		3	 Bosch IoT Suite as an IoT Platform
		4	 Six Core IoT Use Cases for Manufacturing Companies
			4.1	 Connected Engineering and Development
			4.2	 Remote Support and Predictive Maintenance
			4.3	 Fleet Management and Optimization
			4.4	 Connected Consumer/Operator Experience
			4.5	 Proactive Quality Management
			4.6	 Continuous Product Updates and New Features
		5	 Managerial Implications
		References
	GF Machining Solutions: Real-Time Manufacturing Process in a Cloud Environment
		1	 GF Addressing the Market Trends in Manufacturing
		2	 Production Efficiency Through 5G Process Manufacturing
		3	 GF New Digital-5G-Enabled Industrial IoT Infrastructure
		4	 Creating Value in Manufacturing with a New 5G IoT Infrastructure
		5	 A Use Case for 5G Manufacturing: Real-Time Process Monitoring
		6	 IoT Infrastructure Benefits and Business Models
		7	 Conclusion
		References
	Linde: Business Value with Connected Cylinders in Hospitals
		1	 Medical Grade Gas as Commodity Product
		2	 The Current Environment for Gas Cylinders
		3	 The INETIQ Project Created a Lot of Business Value
	ABB: Creating Value with Open Smart Home Automation Systems
		1	 Smart Home Automation Systems
		2	 Pitfalls of the Early Versions
		3	 Implementing the Learnings
		4	 Partnering Strategy Supported Growth
		5	 Challenges of the Solution
		Reference
	Covestro: Digital Technical Services as New Business Model for the Polymer Processing Industry
		1	 Polymer Industry Under Pressure
		2	 Start with a Customer Problem and Work Backwards
		3	 Minimum Viable Product: Build, Test, Learn!
		4	 What Do We Offer to Customers, and Can We Scale It Profitably?
		5	 How Can We Deliver Our Solution at Scale?
		6	 What Are the Key Learnings so Far?
		Reference
	BASF: Precision Farming with Lark Bread Initiative
		1	 Agriculture and the Need for Digital Farming
		2	 Digital Farming Solutions from BASF
		3	 The Lark Bread Project as a Connected Business Model in Digital Farming
		4	 Conclusions for a Connected Agriculture Business
		5	 Conclusion
	AgriCircle: Innovating Agricultural Ecosystems
		1	 Innovation in Agriculture Today Is a Connected Rather than an Individual Endeavour
		2	 New Digital Orchestrators Enter the Market
		3	 The Höcklistein Project to Detect Disease in Vineyards
		4	 The Atlas Project for Interoperability in Connected Agriculture Applications
		5	 Conclusion
		References
	AGL Energy: Moving to the Connected and Orchestrated Customers
		1	 Innovating the Energy Sector
		2	 Transforming the Technological Core: Getting the Fundamentals Right
		3	 Creating a Digital Infrastructure Through Digital Customer Transformation
		4	 Data Revolution
		5	 Business Innovation: Making the Elephant Dance
		6	 Making the Business Model Switch
		References
	EnBW SMIGHT: Addressing the Energy and Mobility Transition as Electricity Grid Operator
		1	 Addressing the e-Mobility Challenge
		2	 Sensor and IoT Technology Create Transparency Within the Distribution Grid
		3	 Digitalization Enables Automated Data Analysis and Grid Management
	Siemens: UK’s First Fully Converted Electric Avenue “W9”
		1	 Toward a Growing Market of Electric Vehicles
		2	 Today’s Dominant Business Logic for EV Chargers
		3	 Siemens and Ubitricity: A Revolutionary Business Model for London
		4	 How Do We Produce Our Offerings?
		5	 Why Does It Generate Value?
		6	 Conclusion
		References
	Groupon: Managing a Rapidly Growing Platform with Scale-Up Metrics
		1	 Groupon’s Innovative Business Model Created a Significant Blue Ocean Market
		2	 Groupon’s Business Model Translates into Integrated Scale-Up Metrics
		3	 Scale-Up Metrics Translate into Organizational Functions
		4	 Groupon Applied an Effective Duplication Strategy
		5	 The Performance Management System Needs to Fit to the Duplication Strategy
		6	 Value Proposition Metrics Have a Particularly Important Role
		7	 The Strategic Focus on Scale-Up Metrics Needs to Be Staged Over Time
			7.1	 What Can We Learn from Groupon?
		References
	Marquard Media: 4Player’s Learning DNA to Survive Disruptions
		1	 4Players to Serve Gamers and Game Publishers
		2	 Dot-Com Bubble in 2000
		3	 Amok Run in German School in 2002
		4	 4Players eSports in 2012
		5	 Selfbet in 2018
		6	 SCILL Gamification-as-a-Service (GaaS) Since 2018
		References
	Vontobel: Rethinking Wealth Management
		1	 Pressure on Traditional Wealth Management
		2	 Embracing Change by Experimenting in the Unknown
		3	 Collaboration Is Key
		Reference
	Cambridge Analytica: Magical Rise, Disastrous Fall
		1	 Microtargeting Revolutionized Advertisement
		2	 Building Cambridge Analytica
		3	 The Secret Sauce of Cambridge Analytica: How Did Its Method Work?
			3.1	 You Are What You Like: Using Facebook for Personality Assessment
		4	 Knowing Which Buttons to Push: Using Personality Assessment for Political Messaging
		5	 The Climb to the Top
		6	 The Tides Have Been Turning
		References
Correction to: Decentralized Platform Ecosystems for Data-Sharing and Digital Trust in Industrial Environments
	Correction to:
About Zühlke
	1 Empowering Ideas: That Is Our Mission
Index