Competitive Quality Strategies

Competitive Quality Strategies......Page 2
Copy Right......Page 3
Contents......Page 4
Preface......Page 8
Introduction......Page 9
1.1. What meaning should we attach to the term “quality??......Page 13
1.2. The role of quality in a company’s competitiveness......Page 19
1.3. Conclusion......Page 25
1.4. Summary of the basic ideas and concepts developed in this chapter......Page 26
2.1. Introduction......Page 29
2.2. A company’s socio-economic exchange motor......Page 31
2.3. The concept of a competitive quality tactic......Page 34
2.4.1. Collection of input data for the process of creation of a CQT......Page 36
2.4.2. Modeling of the arrangement of the intended stakeholders......Page 37
2.4.3. Identification of the stakeholders’ perceptions of competitive quality......Page 38
2.4.4. Possible gains resulting from the creation of new perceptions of competitive quality......Page 40
2.4.5. Identification of the characteristics of the stakeholders’ “qualitycomburant?......Page 41
2.4.6. Evolution of offerings to trigger perceptions of competitive quality......Page 45
2.4.7. The means to be mobilized and the constraints to be taken into account to produce quality carburants......Page 46
2.4.8. The CQTs needing to be elaborated in interrelations with certain suppliersin order to obtain resources that the company does not have......Page 48
2.5.1. Collection of the input data for the process of elaboration of the CQT......Page 51
2.5.2. The other stages of the process......Page 52
2.6. An atypical example of a competitive quality tactic......Page 53
2.7. Another example......Page 54
2.8. Conclusion......Page 55
2.9. Summary of the basic ideas and concepts developed in this chapter......Page 57
3.1. Introduction......Page 62
3.2. The technical functions of a competitive total quality process......Page 63
3.3. The input data for deployment of a DSA’s CQT......Page 66
3.4. The distribution of roles......Page 67
3.5. The impact of a competitive quality tactic on quality marketing......Page 68
3.6. The impact of a competitive quality tactic on the competitive quality carburant......Page 71
3.7. The impact of a competitive quality tactic on the qualification of the system of production of quality carburant......Page 76
3.8. The impact of a competitive quality tactic on the monitoring of perceivedquality......Page 78
3.9. The impact of a competitive quality tactic on the assurance of the company’s gains......Page 79
3.10. The impact of a competitive quality tactic on improving the efficiency of acompetitive total quality process......Page 81
3.12. Summary of the basic ideas and concepts developed in this chapter......Page 89
4.1. Introduction......Page 95
4.2. Raising the level of the system of production of a competitive quality tactic......Page 97
4.4. The main markers of a quality culture......Page 100
4.6. Conclusion......Page 106
4.7. Summary of the basic ideas and concepts developed in this chapter......Page 107
5.1. Introduction......Page 111
5.2. Input data for a CQCA......Page 116
5.3. The major steps in the design of a competitive quality carburant amplifier......Page 117
5.4. The major steps in regulating the production of a competitive quality carburant amplifier......Page 120
5.6. Summary of the basic ideas and concepts developed in this chapter......Page 122
6.1. Introduction......Page 126
6.2.2. Imagining the scenario for the process......Page 129
6.2.3. Designing the processor that will carry out the process......Page 130
6.2.7. Enhancing the value of the processor’s potential to perform......Page 133
6.3. Deployment of a competitive quality tactic......Page 134
6.3.2. Imagining the scenarios for the processes......Page 135
6.3.3. Designing the processor that will perform the processes......Page 138
6.3.6. Enhancing the value of the processor’s potential to perform......Page 141
6.3.8. Constantly improving the way in which a CQT is deployed......Page 142
6.4.1. Finalizing the process......Page 143
6.4.2. Imagining the scenario for the process......Page 144
6.4.3. Designing the processor that will design the amplifier......Page 146
6.4.6. Enhancing the value of the processor’s potential to perform......Page 149
6.5. Application of a competitive quality tactic......Page 150
6.5.2. Imagining the scenario of the processes of application of a competitive quality tactic......Page 151
6.5.3. Designing the processor which will apply a competitive quality tactic......Page 153
6.5.4. Qualifying the processor in charge of applying the competitive quality tactic......Page 156
6.5.8. Constantly improving the way in which the application of a CQT is handled......Page 157
6.8. Summary of the basic ideas and concepts developed in this chapter......Page 158
General Conclusion......Page 160
Bibliography......Page 161
Index......Page 163