Communicating Emergency Preparedness: Strategies for Creating a Disaster Resilient Public

cover......Page 1
Communicating Emergency Preparedness: Strategies for Creating a Disaster Resilient Public......Page 4
DEDICATION......Page 6
CONTENTS......Page 7
ACKNOWLEDGMENTS......Page 12
INTRODUCTION......Page 13
ABOUT THE AUTHORS......Page 16
INTRODUCTION......Page 17
COMMUNICATION SCIENCE: A PRIMER......Page 21
SOCIAL MARKETING......Page 25
THE PUBLIC DISASTER PREPAREDNESS PROCESS: A SYSTEMS APPROACH......Page 29
Phase 3: Implementing and Evaluating the Campaign......Page 31
PURPOSE, GOALS, AND OBJECTIVES......Page 32
Goal 1: Raising Public Awareness of the Hazard Risk......Page 33
Goal 2: Guiding Public Behavior......Page 34
Goal 3: Warning the Public......Page 35
Other Risk Communication Goals......Page 39
Priorities and Goals of Risk Communication Recipients......Page 40
SEEING THE BIGGER PICTURE: COMMUNICATION AS ONE COMPONENT OF A LARGER SOLUTION......Page 45
REQUIREMENTS OF A PUBLIC EDUCATION CAMPAIGN......Page 51
THE DANGERS OF FAILED RISK COMMUNICATION......Page 55
REFERENCES......Page 56
INTRODUCTION......Page 58
Risk......Page 60
Hazard......Page 61
Vulnerability......Page 62
Disaster......Page 63
THE MANAGEMENT OF RISK......Page 66
Mitigation......Page 68
Preparedness......Page 69
Recovery......Page 70
The Fire Department......Page 72
Law Enforcement......Page 74
Emergency Medical Services......Page 75
Other Emergency Management Resources......Page 76
GOVERNMENTAL PREPAREDNESS ACTIONS......Page 77
JURISDICTIONAL MANAGEMENT AND CONTROL: DEFINING RESPONSIBILITY......Page 79
WHAT IS PUBLIC EMERGENCY PREPAREDNESS?......Page 81
THE ADVANTAGES OF A TRAINED PUBLIC......Page 82
REFERENCES......Page 87
INTRODUCTION......Page 88
Identify and Analyze the Hazard Risk......Page 90
Define the Target Population......Page 93
Identify Appropriate Solutions......Page 108
MARKET RESEARCH......Page 109
EXISTING PROGRAM RESEARCH AND GAP ANALYSIS......Page 111
ESTABLISH REALISTIC GOALS AND OBJECTIVES......Page 112
FORM THE PLANNING TEAM AND COALITION......Page 116
Encouraging Partners to Join the Planning Team......Page 123
The Media as a Partner......Page 131
DRAWING UP PARTNERSHIP PLANS......Page 135
PROJECT MANAGEMENT......Page 136
REFERENCES......Page 137
INTRODUCTION......Page 139
PROJECT KICKOFF......Page 140
THE CAMPAIGN STRATEGY......Page 141
Influential External Variables......Page 151
Settings......Page 154
Channels......Page 157
Methods......Page 161
SELECTING COMMUNICATION CHANNELS AND METHODS......Page 167
SELECTING COMMUNICATORS......Page 173
DESIGN AND DEVELOP MESSAGE CONTENT......Page 176
The Extended Parallel Process Model......Page 178
CREATING TARGETED MATERIALS......Page 181
SOCIAL NORMS......Page 185
ACTIVITIES AND EVENTS PLANNING......Page 187
ESTABLISHING A PROJECT TIMETABLE......Page 188
CREATING THE COMPREHENSIVE COMMUNICATION PLAN......Page 189
CONCLUSION......Page 190
REFERENCES......Page 191
CAMPAIGN LAUNCH......Page 193
THE MEDIA......Page 195
EVALUATION......Page 196
OBJECTIVITY IN EVALUATION......Page 197
THE JUSTIFICATION FOR EVALUATION......Page 198
PROCESS EVALUATION......Page 199
EXPERIMENTAL AND QUASI-EXPERIMENTAL DESIGN......Page 200
True Experimental Designs......Page 201
CONCLUSION......Page 210
REFERENCES......Page 212
INTRODUCTION......Page 213
TYPES OF PROGRAM SUPPORT......Page 217
SOURCES OF SUPPORT......Page 218
Individual Donors......Page 219
Business and Corporate Donors......Page 220
Small Businesses......Page 222
Community Foundations......Page 224
Family Foundations......Page 225
Private Foundations......Page 226
Finding Appropriate Foundations......Page 228
Local, State, County, and Federal Government Grants......Page 229
Local Government......Page 230
State and County Governments......Page 232
The Federal Government......Page 233
Religious Organizations......Page 236
Fee Generation......Page 237
Partnerships......Page 238
IMPLEMENTING A FUNDRAISING STRATEGY......Page 239
FUNDRAISING STRATEGY FACTORS......Page 240
ASKING FOR STUFF......Page 243
REFERENCES......Page 247
Program Facts......Page 248
Program Facts......Page 249
Program Facts......Page 250
Program Facts......Page 251
Program Facts......Page 252
Program Facts......Page 253
Program Facts......Page 254
Program Facts......Page 255
Program Facts......Page 256
Program Facts......Page 257
Contact Information......Page 258
Program Facts......Page 259
Program Facts......Page 260
Program Facts......Page 261
Program Facts......Page 262
U.S. Army Center for Health Promotion and Preventive Medicine......Page 264
Department of Health and Human Services: Centers for Disease Control and Prevention......Page 265
Weinreich Communications Social Marketing Articles......Page 266