Children and consumer culture in American society: a historical handbook and guide

Contents......Page 6
Series Foreword by Miriam Forman-Brunell......Page 10
Preface......Page 14
Acknowledgments......Page 18
Part I Essays......Page 20
1 Advertising, Mass Merchandising, and the Creation of Children’s Consumer Culture\n......Page 22
2 Children’s Media Consumption and Struggles for Cultural Authority in the Nineteenth and Twentieth Centuries \n......Page 46
3 Reforming the Delinquent Child Consumer: Institutional Responses to Children’s Consumption from the Late Nineteenth Century to the Present\n......Page 62
4 Parents and Children in the Consumer Household: Regulating and Negotiating the Boundaries of Children’s Consumer Freedoms and Family Obligations\n......Page 82
Part II Documents\n......Page 102
5 Promoting the Child Consumer\n......Page 104
“How Does This Service Fit Your Needs?” (1916), St. Nicholas promotional ad......Page 105
“Dictator to the Universe” (1912), American Boy promotional ad......Page 106
“When Slim Watson Talks Carburetors” (1926), American Boy promotional ad......Page 107
“When They Crack the Whip You Jump” (1926), American Boy promotional ad......Page 108
“When Is a Girl Worth $11,690,499?” (1948), Seventeen promotional ad......Page 109
“Teena, A Girl with Influence” (1947), Seventeen promotional ad......Page 110
6 Courting Child Consumers\n......Page 112
“Building a Business on Children’s Good Will” (1920), S. C. Lambert......Page 113
“What Kind of Advertisements Do Boys Like?” (1920), Horace A. Wade......Page 116
“Children as Consumers and Persuaders” (1932), Printers’ Ink......Page 118
“Radio’s Most Critical Audience” (1934), Bernard A. Grimes......Page 119
“Children and Radio” (1936), Don Gridley......Page 121
7 Child Consumers, the Mass Media, and Mass Amusements\n......Page 124
“Vampire Literature” (1891), Anthony Comstock......Page 125
The Spirit of Youth in the City Streets (1909), Jane Addams\n......Page 127
The Revolt of Modern Youth (1927), Judge Ben B. Lindsey and Wainwright Evans\n......Page 131
“The Path to Delinquency” (1934), Henry James Forman......Page 133
Seduction of the Innocent (1953), Frederic Wertham\n......Page 135
“How to Communicate with Children on Television” (1987), Cy Schneider......Page 139
8 Advertising in the Public Schools\n......Page 144
“How Advertisers Are Getting Schools to Use Their Literature” (1927), John Allen Murphy......Page 145
“Education and the Consumer” (1934), Dewey H. Palmer and Frederick J. Schlink......Page 147
9 Thrift Education and School Savings Banks\n......Page 152
“Teaching Thrift as a Branch of Public Instruction” (1916), Andrew Price......Page 153
“Is the School Bank Worthwhile?” (1927), Russell Curtis Grimshaw......Page 155
“Bank Day” (1930), Chester T. Crowell......Page 156
“Wise Spending as a Teacher Sees It” (1924), Olive M. Jones......Page 159
King of the Hill (1972), A. E. Hotchner\n......Page 162
“Hold It! You Belong in This Picture” (1947), Farmers and Mechanics Savings Bank......Page 163
10 Parenting and Parent-Child Relationships in the Consumer Household\n......Page 166
“Children and Money” (1924), Sidonie Gruenberg......Page 167
“Selling Food to Children” (1928), Mother’s Own Book......Page 171
“Child-rearing” (1929), Robert S. Lynd and Helen Merrell Lynd......Page 176
“Food, Clothing, and Housework” (1929), Robert S. Lynd and Helen Merrell Lynd......Page 181
“Boy Dates Girl: One Girl’s Family” (1940), Gay Head......Page 183
Part III Bibliography\n......Page 186
11 Children, Youth, and Consumer Culture\n......Page 188
12 Consumer Culture: General Works\n......Page 196
13 History of Childhood, Childrearing, and the Family: General Works, 1870–2000......Page 202
Index\n......Page 206
About the Editor and Contributors\n......Page 216