Chasing Digital: A Playbook for the New Economy

Chasing Digital
Contents
Preface
	A note from Anthony
	A note from Louis
	As co-authors
Acknowledgements
Introduction: The Fourth Revolution
	Why this book, and why now?
	A step-by-step guide to digital transformation
	So what will this book give you?
	Creating a long-lasting legacy
	The Chasing Digital Three-Part Framework
		Part I: The big decisions
		Part II: Digital enablers for transformation
		Part III: Accelerating change
Part I The big decisions
	CHAPTER 1 Strategies for success
		The old model
		One giant juggling act
		Reconstruct your castle
			Value chains and the law of conservation of attractive profits
			Demand-side and supply-side economies of scale
			Applying these strategies to your castle
		Widen your moat
			Five moat features that no longer differentiate
			Three traditional winning moats
		Digital moats: the flywheel revisited
		Chapter summary
	CHAPTER 2 Organisational design
		When your primary engine runs out of fuel
		The ultimate pivot
		Engine A
		Engine B
			Support and empower your Engine B team
			Software must be at the heart of Engine B
			A digital, data-driven mindset is key
			Start on the demand side with the customer
		Chapter summary
	CHAPTER 3 Culture
		Will your culture help or hinder?
		The cornerstones of a digital culture
			Free flow of information
			Customer focus
			Agility
			Inquisitiveness
			Employee experience and engagement
		Building a digitally mature team
			Start with visible leadership
			Bust the silos
			Educate
			Decentralise decision making
			Encourage team diversity and candour
			Focus on delivery
		Chapter summary
Part II Digital enablers for transformation
	CHAPTER 4 Data
		Three things you need to know about data
			Granularity
			Source and the connections within
			Quality and completeness
		Data on wheels
		The application of thick data
		A framework to harness and apply data
			1. Start with strategy
			2. Identify and validate supporting scenarios
			3. Prioritise based on return on investment
			4. Get the data
			5. Determine the economic value of your data
		Three areas where data can drive growth
			Using data to improve decision making
			Improving operations
			Monetising data as a valuable asset
		Chapter summary
	CHAPTER 5 Platforms
		The network effect of platforms
		A platform crash course
			The birth of platform companies
			The power of aggregation
			Complements and openness
		From pipeline to platform
		Building the platform
		Managing inside out
			1. Resource orchestration
			2. Creation to facilitation
			3. Ecosystem value
		Measuring success
		Chapter summary
	CHAPTER 6 Systems of intelligence
		The rise of machine learning
			Supervised learning
			Unsupervised learning
			Reinforcement learning
		The perfect companion to your data
		Five crucial factors in applying AI successfully
		Creating a system of intelligence
			Understand
			Identify
			Rank and plan
			Execute and monitor
		Assembling your team
		The five Vs of big data
		Constructing a highly defensible moat
			Vertical expertise
			Personalisation at scale
			Man and machine
			Network intelligence
			Integration intelligence
		Chapter summary
Part III Accelerating change
	CHAPTER 7 Investment management
		The three types of innovation
			Disruptive innovation
			Sustaining innovation
			Efficiency-BASE D innovation
		Balancing short-term returns and long-term investments
		The investor’s mindset
			Create a culture of innovation
			Move faster
			Encourage investment efficiency
		Chapter summary
	CHAPTER 8 Technology risk management
		Navigating the new rules of cybersecurity
			Ensure control and consistency of customer data
			Refresh internal controls and policies
			Trust and respect the cloud
			Software engineering quality is critical
			People are your greatest risk
		Open-source software may be your friend
		Busting the myths of cloud computing
			Some applications don’t run on the cloud
			The legal and risk hurdles are too high
			It will cost more
			We already have our own private cloud
			It’s only for development, testing and new projects
		Chapter summary
	CHAPTER 9 Advice for boards and directors
		Secure support from the board
			Make your case
			Re-examine the big decisions
			Create balance between the board and CEO
		Appoint digital experts
		Encourage diversity and fresh thinking
		Address technology risk management at board level
			Create a technology advisory board
			Appoint a digital executive to the audit or risk committee
		Chapter summary
Conclusion A cornucopia of opportunity
	Invest in the future
	Embrace the chase
Sources
Index
EULA