Change: How to Make Big Things Happen

Title Page
Copyright
Dedication
Preface
Introduction
PART I Pervasive Myths That Prevent Change
	Chapter 1 The Myth of the Influencer: The (Un)Popularity Paradox
	Chapter 2 The Myth of Virality: The Unexpected Weakness of Weak Ties
	Chapter 3 The Myth of Stickiness: Why Great Innovations Fail
PART II The Changemaker’s Playbook
	Chapter 4 How Change Happens: The Discovery of Complex Contagions
	Chapter 5 Complex Contagion in Action: Memes, Bots, and Political Change
	Chapter 6 Contagion Infrastructure: The Importance of Wide Bridges
	Chapter 7 The Principle of Relevance: The Power of People Like Us and Unlike Us
PART III The 25 Percent Tipping Point
	Chapter 8 In Search of a New Normal
	Chapter 9 Wittgenstein, #MeToo, and the Secret of Cultural Change
	Chapter 10 The Blind Spot in the Mind’s “I”: Unexpected Triggers for Tipping Points
PART IV Discord, Disruption, and Discovery
	Chapter 11 Optimizing Innovation: Social Networks for Discovery
	Chapter 12 Bias, Belief, and the Willingness to Change
	Chapter 13 The Seven Fundamental Strategies for Change
Acknowledgments
Discover More
Notes and Further Reading
About the Author