Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress

2021 Academy of Marketing Science® Conference – Annual and World Marketing Congress
AMS Officers (2020–2022)
AMS Board of Governors
2021 AMS Annual Conference
	2021 AMS Annual Conference
2021 AMS Annual Conference Reviewers
2021 Academy of Marketing Science® World Marketing Congress
2021 AMS World Marketing Congress
	2021 AMS World Marketing Congress
2021 AMS World Marketing Congress Reviewers
Preface
Acknowledgments
Contents
Special Session: Super Sonic Logos: The Power of Audio Branding: An Abstract
An Apology Is More Than Just Saying “Sorry”: Framing Effects in Online Service Recoveries: An Abstract
Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned from Korean and US Consumers: An Abstract
Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review: An Abstract
Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications: An Abstract
“Point-and-Click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedents Exemplified at German Company “WERU”
	Introduction
	Theoretical Background and Research Approach
	Methodology
	Data Analysis and Results
	Conclusion, Discussion and Future Research
	Appendix
	References
Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing: An Abstract
Examining the Role of Implicit Self-Theories in Celebrity Meaning Transfer toward eSports: An Abstract
Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants: An Abstract
Digital Voice Assistants in Service Encounters: An Abstract
Consumer Switching Behavior in Omnichannel Retailing Context: An Abstract
Transhumanist Technologies for the Transhumanist Consumer: An Abstract
Deserving Pleasure through Pain: An Abstract
From Birthdays to Anniversaries: The Rituals of Celebrating a Brand’s Age Insights and Research Agenda: An Abstract
What Are You Looking At? Using Gaze Following to Understand Web Browsing on E-commerce Sites: Insights from Eye-Tracking: An Abstract
Facebook as a Source of Information about Presidential Candidates: An Abstract
Self-Augmentation and Consumer Experiences: An Exploratory Study: An Abstract
To Protect and Serve? The Impact of Retailers’ Customer Policing Policies on Frontline Employees: An Abstract
Brand Personality of Presidential Candidates: An Abstract
The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-purchase Intention in Different Cultures: An Abstract
Taking the Conversation Offline?: The Impact of Response Strategies on Potential Hotel Guests: An Abstract
Consumers’ Environmental Sustainability Perceptions on Their Attitude: The Moderating Effect of Price: An Abstract
Brand Disengagement on Social Media Platforms: An Abstract
Understanding Omnichannel Customer Experience through Brand Trust and Its Impact on Shopping Intention: An Abstract
Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels: An Abstract
Something Good Comes out of Crises: An Empirical Study on Responding Strategies to Business Misdeeds: An Abstract
Using Celebrities’ Voices for Social Causes: An Investigation into how Attachment to Celebrities Impacts Consumers’ Behaviors toward Social Causes: An Abstract
Consumer Motivations in Emerging Markets: Risk, Uncertainty, and Emotions: An Abstract
How Technology Influences Customer Experience in Complex Service Settings: An Abstract
Secondary Market and New Release: An Abstract
The Interplay of Marketing and Creativity Capabilities in International Marketing: Effectuation-Prediction Perspective: An Abstract
Analyzing the Downstream Consequences of a Politician’s Snarky Attack on Opponents: An Abstract
As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World: An Abstract
The Sporty Framing Effect: How Framing an Activity as Sporty Affects Consumer Engagement through Competitive Mindset and Social Value: An Abstract
Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities: An Abstract
Effects of Temperature and Social Density on Consumer Choices with Multiple Options
	Introduction
	Theoretical Background
	Design and Methodology
	Results
		Sample Description
		Manipulation Checks
		Hypotheses Tests
	Discussion and Conclusions
	References
Let’s Get Social: The Influence of Consumer Factors on Online Consumer Engagement: An Abstract
The Effect of Fear and Social Distancing on Chatbot Service Usage during a Pandemic: An Abstract
Marketing-Sales Alignment and Business Practices: An Abstract
Optimizing Established Company - Startup Cooperation Taking a Startup Perspective: An Abstract
Touchy Issues in Adaptive Choice-Based Conjoint Analysis: An Abstract
Game and Punishment Criminal Justice Lens on Commission Structure Ethics: An Abstract
When Authenticity Backfires: Genuine CSR Intent Could Cause More Harm than Good: An Abstract
Do Not Buy our Product: Consumers’ Responses towards Green-Demarketing Ad Messages: An Abstract
Why Brands Should Use Female Influencers to Endorse Male Fashion: An Abstract
Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal Support
	Introduction
	Theoretical Foundations and Hypothesis
		Salesperson Internal Support and Salesperson Political Skill
		The Link Between Salesperson Political Skill and Salesperson Internal Support: Co-Worker Relationship Satisfaction
	Methods
		Sample and Measures
		Analysis and Results
	Discussion and Implications
	Limitations and Future Research
	References
Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets
	Introduction
	Theoretical Background
		Ethics and Consumption
		The Ethical Decision-Making Process and the Attitude-Behavior Gap
		In the Moral Field, the Socio-Intuitionist Approach Is a Necessary Complement
		Socio-Intuitionism, A New Light on Ethical Consumer Behavior
	Research Framework and Definition of Hypotheses
	Methodology
		Sample and Measurements
		Results
	General Discussion
	Appendix: CFA Results
	References
The Making of the “Instaworthy”: Social Media Influencers as Interpreters of Commercial Messages: An Abstract
Exploring the Role of Human and Digital Interactions in Online Customer Support: An Abstract
Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine: An Abstract
What It Takes to Be Loved? An Empirical Examination of Human Brand Authenticity: An Abstract
Psychosocial Elements that Connect the Digital Influencers to their Followers
	Introduction
	Psychosocial Elements that Emotionally Connect the Digital Influencers to their Network of Followers
		Expertise
		Number of Followers
		Digital Narratives (Storytelling)
		Digital Lifestyle (Lifestream)
	Borders and Intersetions that Involve the Psychosocial Elements Identified
	General Discussion
	References
Enabling Creative Small Business Innovation in a Crisis: An Abstract
Special Session: The University of Google? A Panel Discussion about the Disruptive Changes in Marketing Education and What Programs May Look Like in the Not-So-Distant Future: An Abstract
How CEOs Twitter with Customers: Key Insights and Future Research Directions: An Abstract
When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: An Abstract
Undesired Impulse e-Buying Behavior: An Exploratory Study: An Abstract
Automated Technologies: Do They Co-Create or Co-Destruct Value for the Customer? An Abstract
Everything Seems Further Away on the Smartphone: The Effect of Mobile Attachment on the Perception of Psychological Distance: An Abstract
What’s in it for Me? Exploring Intrusiveness for Online Ads When Intending to Sell Products versus When Intending to Buy Products: An Abstract
Costly Price Adjustment and Automated Pricing: The Case of Airbnb: An Abstract
Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice: An Abstract
The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: An Abstract
Mexican Idiosyncrasy and Efforts to Reduce Obesity Rates: A Proposed Research Agenda: An Abstract
Disclosure of Brand-Related Information and Firm Value: An Abstract
Consumer Support for Small Business during COVID-19: An Abstract
Applying Phrase-Level Text Analysis to Measure Brand-Related Information Disclosure: An Abstract
Effects of Government-to-Contractor Revolving Door Appointments on Customer Relationship Performance: An Abstract
Consumer Response to Irresponsible Firm Behavior: A Cross-National Study in the United States, Mexico and Thailand: An Abstract
The Implications of Short-Term and Long-Term B2B Touchpoints: An Abstract
Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: An Abstract
Employee or Contractor? On the Employment Status of Drivers and Compensation Design by Ridesharing Platforms: An Abstract
Examination of Online Bicycle Touring Communities
	Introduction
	Methods
	Results
		Postings by New Members and Novices
		Postings About Planning
		Postings by Experienced Riders
	Discussion
	References
Consumer Responsiveness to Covid-19 Related Cues in Advertising: An Abstract
Should a Luxury Brand’s Chatbot Use Emoticons? An Abstract
To Diet or Not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: A Pretest: An Abstract
Be Good or Do Good? A Construal Level Theory Perspective on Corporate Ambivalent Behaviors: An Abstract
A Thematic Exploration of the Development of Investor-Owned Business-Like Entitativity in the Member-Owned Cooperative: An Abstract
The “Diversity” in Politics: A Segmentation Criterion?: An Abstract
Players, Prices, Pixies: Exploring Masculinity across Magazines: An Abstract
Comparing Shopping Behaviors across Environments: An Abstract
Too Real or Just Real Enough? Service Adaptation and Authenticity Perception in Cross-Cultural Service Encounters: An Abstract
Virtual Reality and Wine Tourism: An Abstract
Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Strategy: An Abstract
Effective Consumer Journey- Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: An Abstract
Listening to Your Customer’s Heart or Head? Uncovering the Trade-Offs between Customer Experience and Lock-In
	Introduction
	Conceptual Framework and Research Hypotheses
		Direct Impact of Customer Experience in the Core Category
		Customer Experience Spillover Effect in another Category
		Direct Impact of Lock-In Mechanisms
		Moderating Role of Lock-In Mechanisms
	Data and Methodology
		Data and Sample
		Methodology
	Findings
	Theoretical and Empirical Implications
	References
The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing: An Abstract
Challenging Vulnerability Perceptions towards Voice Activated Assistants: An Abstract
Will Robots Judge Me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters: An Abstract
Analyzing the Powerful Impact of Touchpoints in a B2B Context: An Abstract
Exercise Behavior in the Context of Covid 19 Pandemic: An Abstract
Toward a Better Understanding of C2C Misbehavior: Typology and Thresholds: An Abstract
The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage: An Abstract
Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: An Abstract
Pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories During COVID-19 in the US
	Introduction
	Theoretical Framework and Hypotheses Development
		Responses to Pandemic Cues
		Online Communication Stimuli: Easy to Use and Website Appearance
		Product Involvement
		Perceived Enjoyment and Perceived Usefulness
		Hedonic Shopping Value
		Urge to Buy Impulsively
		Product Categories
	Research Design and Methodology
		Measurements
		Validation of the Measures
		Hypotheses Testing
		Discussion, Limitations and Direction for Future Research
	References
Mindset and Goal Orientation in Sales: Results from a Qualitative Approach
	Introduction
	The Theoretical Framework
		Mindset Theory: Decades of Research
		Mindset Theory: An Applied Theory in Human Resources, Sales and Marketing
		Goal Orientation Theory: Decades of Research
		Goal Orientation Theory: An Applied Theory in Human Resources and Sales
	Research Objectives
	Research Methodology
	The Main Results
		The Mindset of Selling Ability and/or Personality Are Present in Salespeople and Store Managers
		The Mindset Is Specific to Each Attribute (Personality or Selling Ability)
		Goal Orientation Promoted by the Social Support and Managers’ Mindset
		Goal Orientation of Salespeople and Customers: A Decisive Relationship in the Exchange?
			Goal Orientation Also Adopted by the Customer at the Sales Outlet that Modifies the Level of Assistance Requested From the Salesperson
			A Potential Tension in the Exchange With a Different Goal Orientation of Customer and Salesperson
	Discussion, Theoretical and Managerial Implications
	Conclusion, Limitations and Prospects for Research
	References
An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature: An Abstract
Retail Employee Technology: Focused on Job Demand-Resource Model: An Abstract
Investigating the Variables Affecting Brand Performance in the S-O-R Framework
	Introduction
	Theoretical Background
		Insurance Industry
		Brand Community and Brand Attitude
		Brand Attitude and Brand Performance
	Methodology
		Sample and Data Collection
		Measurement Instrument
		Evaluation of Measurement Model
		Assessment of Construct Model
	Results
	Discussions and Implications
		Summary of Finding
		Discussions
	References
Systematic Literature Review of the Female Stereotypes in Advertising Within the Different Periods of Feminism: An Abstract
Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology (UTAUT)
	Introduction
	Theoretical Framework and Development of Hypotheses
		Unified Theory of Acceptance and Use of Technology (UTAUT)
		Performance Expectancy and Effort Expectancy
		Personal Innovativeness
		Anxiety
		Website Design and Characteristics
		Intention to Recommend Internet Banking to Others
	Research Methodology
		Evaluation of Measurement Model
		Evaluation of Structural Model
	Research Findings
	Conclusion and Suggestions
	References
Special Session: Data Analytics Methods for Marketing Strategy Researchers: An Abstract
International Expansion Alternatives: A Modeling Approach
	Introduction
	Theoretical Background
		Expansion Strategy Based on the Number of New Markets
		Expansion Strategy Based on Time Frame of Internationalization
	Conceptual Model and Hypothesis
	Research Methodology
		Scope of Research
		Sampling Frame and Sample Description
		Research Instrument
		Data Analysis
	Findings
	Discussion
	References
Direction-Setting in Stakeholder Management: A Marketing Strategy Approach: An Abstract
Examining Users’ Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory: An Abstract
The Impact of Service Failures on Brand Perceptions: The Context of Sharing Economy: An Abstract
Stopping the Spread: The Role of Blame Attributions and Service Provider Measures in Curbing C2C Misbehavior Contagion: An Abstract
Do the Powerful Conserve? Understanding the Role of Power in Sustainable Consumption Intentions: An Abstract
The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects: An Abstract
What a Trip! How Patients Evaluate Centers of Excellence in the Medical Tourism Industry: An Abstract
The Robot Won’t Judge Me: How AI Healthcare Benefits the Stigmatized: An Abstract
AI Companionship or Loneliness: How AI-Based Chatbots Impact Consumer’s (Digital) Well-Being: An Abstract
The Impact of Purchase Types on Consumer’s Polarized Product Opinions: An Abstract
Google, Google on the Wall: Which One Is the Most Successful New Product Demonstration of Them All? An Abstract
Consumer Engagement in Online Product Reviews: A Win-Win for Firms and Micro-Influencers: An Abstract
The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals: An Abstract
How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers: An Abstract
Using Website Builders as a Tool for Teaching the Website Development Process: An Abstract
Escapism Motive on a Virtual Platform during the Pandemic: An Abstract
Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher Education: An Abstract
Customer-Perceived Reputation and Sustainable Satisfaction in the German Banking Sector: An Abstract
The Role of VR in Influencing Tourism Consumers’ Attitudes Towards a Tourist Destination: An Abstract
The Effects of Conversational Agents’ Emotion Cues on Their Perceived Responsiveness and Consumers’ Intention to Act: An Abstract
How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy: An Abstract
Gifts Are Sacred Until the Deal Strikes: An Abstract
Analysis of Gen Z Marketing Student Preference for Different Instructional Methods: An Abstract
The Four Faces of Electronic Health Record Adopters: A Patients’ Typology Based on Perceived Benefits and Concerns: An Abstract
Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey: An Abstract
An Affective Route to Product Evaluation Under Ordered Presentation of Product Information: An Abstract
Internal Brand Management and the Effects on International Firm Performance: An Abstract
Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: An Abstract
The Impact of Marginalization on Online Marketing
	Introduction
	Marginalization and Risk Perceptions
	Digital Marketing and Consumer Behavior
	Methods
	Results
	Discussion
	References
COVID-19 and Social Injustice Messages Impact on Stress: An Abstract
From Print to Protest: Examining How Advertisements May Spur Social Activism: An Abstract
Leveraging Diversity as a Tacit Resource: An Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural Marketing: An Abstract
Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review: An Abstract
If I Tap It, Will They Come? An Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset: An Abstract
Augmented Reality Brand Experiences: Exploring Psychological, Cognitive, and Sensory Aspects: An Abstract
Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies: An Abstract
Cyborgs and the Interactive Self: An Abstract
Process Analysis for Marketing Research: An Abstract
Organizational Frontline Marketing and a High-Tech World: Dissertation Proposal: An Abstract
Impact of Big Data Analytics in Marketing on Firm Bottom Line: An Abstract
Tackling Online Gaming Addiction among Adolescents: The Role of Parental Resilience and Parenting Styles: An Abstract
Overly Attached? When Brand Flattery Generates Jealousy in Social Media: An Abstract
Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice: An Abstract
A Framework to Understand Local Food Shopping: Towards a New Definition of the Multichannel Shopper Journey: An Abstract
An Empirical Experiment to Measure Perceived Brand Literacy: An Abstract
When Descriptive Social Norm Interventions Malfunction: First Evidence on Reversed Effects in Anonymous Donation Calls: An Abstract
Do You Trust that Brand Selfie? A New Scale to Measure Brand Selfie Credibility: An Abstract
Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website Design: An Abstract
Customer Engagement in Online Brand Communities, Value Co-creation and Co-destruction Directly and Indirectly Effects: An Abstract
Traditional Celebrity or Instafamous Starlet? The Role of Origin of Fame in Social Media Influencer Marketing: An Abstract
RTE Versus RTC Food Products: A Practice Theory Perspective of ‘Meaning’ in Food Consumption: An Abstract
A Self-expansion Theory for Driving Tourist’s Attitudes and Behavioral Intentions: An Abstract
What Causes Users’ Unwillingness to Spend Money for In-App Purchases in Mobile Games?: An Abstract
How to Choose the Fitting Partner in Sustainability Sponsorship? A Decision Model Integrating Multiple Fit Dimensions
	Introduction
	Fundamentals and Mechanisms of Sponsorship
	Derivation of Fit-Dimensions
		The Fit Principle
		Dimensions of the Fit Principle
	Conceptualizing a Decision Model for Sustainability Sponsorship
	Conclusion
	References
When Calorie Counters Influence Food Choices: An Abstract
Innovation and Adoption in Emerging Industrial Markets: The Role of Trust and Commitment in Interfirm Relationships: An Abstract
Pretension of Morality: Stakeholders, Shared Values, and Perceived Corporate Hypocrisy: An Abstract
Social Responsibility of Apparel: A Study of Gen Z: An Abstract
Will Consumers Risk Privacy for Incentives in Mobile Advertising? A Cross-Cultural Examination of the U.S. and South Korea: An Abstract
Do Scents Evoke Emotion?: An Abstract
How Fair Rewards Motivate Customers to Engage On-Line: An Abstract
Are Ethical Boycotts Merely Signaling Value? The Financial Effect of Ethical Boycotts
	Introduction
	Theoretical Background
		Boycotts
		Ethical Consumerism and Ethical Consumer
	Data and Methodology
	Results
	General Discussion
	References
From Hybridization to Modularity: The Affordance of Variable-Geometry Innovations Design: An Abstract
On the Legal Liabilities of Food Tampering in the U.S.: A Review & Marketing Implications
	Introduction
	Theoretical Background
		Food Tampering
		Food Tampering and Social Policy
	Methodology
	Results
	General Discussion
	References
The Impact of Role Conflict on Frontline Employees’ Adaptive Service Behavior: The Moderation Effect of Role Ambiguity: An Abstract
Hotel Customer Experience: Mediating the Service Quality-Satisfaction Relationship: An Abstract
Experiential Marketing in Traditional Industries: The Case of Kyoto Incense Producer Shoyeido
	Introduction
	Characteristics of Kyoto’s Traditional Industries and Shoyeido
		Craftsmanship in Kyoto
		Shoyeido Incense Co., a Long-Established Incense Business
	Literature Review
		Experiential Marketing and Sensory Marketing
		Value Co-Creation as a Core Concept of Service-Dominant Logic
	Case Analysis of Value Co-Creation by Shoyeido
		Case Selection and Research Method
		The Tendai Sect Shoren-in Temple
		The MICE Promotion Office of Kyoto City’s Tourism Bureau
		JR Kyoto Isetan Department Store
	Discussion
		The 4C Approach to Value Creation
		Creation of Commercialization Opportunities for Scent Presentation
		Business Opportunity #1: To Extract a Promising Customer
		Business Opportunity #2: Examination of Presentation Contents
		Business Opportunity #3: A System for Scent Presentation
	Conclusion
	References
The Dilemma of Current Business Models in the Japanese Film Market: Causes and Solutions: An Abstract
Reconstructing Parental Role Identity through Sensemaking Human-Robot Interaction: An Abstract
Combining the VBN Model and the TPB Model to Explore Consumer’s Consumption Intention of Local Organic Foods: An Abstract
Self-Transcendence, Social Mindfulness and Choice of Exchange Offer Incentive: An Abstract
The Effect of Time Pressure on Shoppers’ Behavior: An Abstract
An Exploration of Effects of Launching Empowerment Strategies by Brands for Participating Customers: An Abstract
Attributing Blame in Customer-to-Customer Interactions in Online and Face-to-Face Environments: An Abstract
The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy: An Abstract
Quality Signals in the Cannabis Market: An Abstract
Investigating Brandscapes, Retail Ideology, and Experiential Marketing: An Organisational Perspective: An Abstract
Rewarding Female Inclusive New Product Teams
	Introduction
	Theory and Hypotheses
		New Product Performance
		Team Diversity
		Number of Ideas
		Originality
		Product Usefulness
		Reward Systems
			Recognition Rewards
			Promotion Rewards
			Financial Rewards
	Methods
	Results
	Implications, Limitations, and Future Research
	References
Deconstructing Self Goal-Related Antecedents of Brand Love: An Abstract
Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract
Location-Based Advertising: The Role of App Design: An Abstract
A Study of Incentives in Charitable Fundraising: Monetary Incentives Crowd out Future Volunteering: An Abstract
Vinyl Strikes (Not Once But Twice): The Non-Digital Future of Listening to Music?: An Abstract
Relationship Impact of Pressure on Suppliers to Improve Quality: An Abstract
Personality, Risk Tolerance, and Religiosity on Consumer Credit Card Use: Implications for Sustainability and Social Impact: An Abstract
New Product Preannouncement Effects on Brand Innovativeness: Examining the Mediating Role of Perceived Risk and Moderating Role of Brand Credibility: An Abstract
Planning for Disaster: Managing a Values-Based Brand Crisis: An Abstract
The Role of Consumers’ Consciousness in Building Brand Perceptions: A Cross-Cultural Perspective: An Abstract
The Impact of Tourist Misbehavior on Ingroup Tourist Responses: An Abstract
Promoting Brand Involvement through User Generated Content: An Abstract
The Impact of Taste on Credence Services: An Abstract
Demythologising Envy in Interdependent Culture: A Pseudo Luxury Consumption Perspective: An Abstract
Cultural Intelligence Matters: Its Effects on Tourist Post-Travel Evaluation and Behavioural Intention: An Abstract
Necessity Breeds Ingenuity: Exploring the Sustainable Food Practices of Members of a Community Supported Agriculture (CSA): An Abstract
Perceived Risk and Private Label Purchasing Behavior: An Abstract
Special Session: Issues and Answers: Panel Discussion on Data Quality in Present-Day Marketing Research: An Abstract