Capitalism and the Senses

Cover
Contents
Series Editor’s Foreword / Roger Horowitz
Introduction: Regina Lee Blaszczyk and David Suisman
Part I. Framing Capitalism and the Senses
	Chapter 1. “Use Not Perfumery to Flavor Soup”: The Science of the Senses in Aesthetic Capitalism / Ai Hisano
	Chapter 2. Chasing Flavor: Sensory Science and the Economy / Ingemar Pettersson
	Chapter 3. Richer Sounds: Capitalism, Musical Instruments, and the Cold War Sonic Divide / Sven Kube
Part II. Resisting Rationalization
	Chapter 4. Altered States and Gustatory Taste: The Sensory Synergies of Whiskey Marketing in the Mid-Twentieth-Century United States / Lisa Jacobson
	Chapter 5. The Psychophysics of Taste and Smell: From Experimental Science to Commercial Tool / Ana María Ulloa
	Chapter 6. Sky’s the Limit: Capitalism, the Senses, and the Failure of Commercial Supersonic Aviation in the United States / David Suisman
	Chapter 7. Sounding Maritime Metal: On Weathering Steel and Listening to Capitalism at Sea / Nicholas Anderman
Part III. Production
	Chapter 8. Making Human Trash Tasty: A History of Sweet Cattle Feed in the Progressive Era / Nicole Welk-Joerger
	Chapter 9. Getting a Handle on It: Thomas Lamb, Mass Production, and Touch in Design History / Grace Lees-Maffei
Part IV. Marketplace
	Chapter 10. Fragrance and Fair Women: Perfumers and Consumers in Modern London / Jessica P. Clark
	Chapter 11. Sold on Softness: DuPont Synthetics and Sensory Experience / Regina Lee Blaszczyk
	Chapter 12. Feminine Touches: The Sensory World of Lady Hilton / Megan J. Elias
Notes
List of Contributors
Index