Candidate Appearances in Presidential Elections, 1972-2000

Scott L. Althaus......Page 1
KEYWORDS: U.S. presidential elections, candidate appearances, campaign strategies.......Page 2
INTRODUCTION......Page 3
Historical Overview......Page 6
A New Strategic Environment......Page 7
Studying Candidate Appearances......Page 8
Hypotheses......Page 10
Media Markets......Page 11
Candidate Appearances......Page 12
County Characteristics......Page 15
PATTERNS OF CANDIDATE APPEARANCES, 1972-2000......Page 16
Considering the Full Ticket......Page 23
CONCLUSION......Page 25
BIBLIOGRAPHY......Page 27
Figure 1Number of Presidential Candidate Appearances during the General Election Season......Page 29
Figure 2Mean Number of Appearances per County Type......Page 30
Figure 4Correlations between Democratic and Republican Appearances by State, DMA, and County Levels......Page 31
Figure 5Correlations between of Number of Candidate Appearances and (a) Size of Eligible Voter Population within Media Markets, (b) Number of State Electoral College Votes......Page 32
Figure 6Relative Concentration of Combined Candidate Appearances over Time, among Eligible Voters, Counties, and DMAs......Page 33
Figure 7Relative Concentration of Campaign Appearances by Level of State Competitiveness......Page 34
Figure 8Campaign Appearances in Competitive States......Page 35
Table 1DMA-Level Correlations among Candidate Appearances and Campaign Advertising Exposure in the 2000 Election......Page 36