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ویرایش: [4 ed.] نویسندگان: Marianne Hickey, Tony Nader, Tim Williams سری: ISBN (شابک) : 1316648826, 9781316648827 ناشر: Cambridge University Press سال نشر: 2017 تعداد صفحات: [338] زبان: English فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) حجم فایل: 55 Mb
در صورت تبدیل فایل کتاب Cambridge Preliminary Business Studies به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
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Contents About the authors Acknowledgements How to use this resource TOPIC 1 Nature of business Chapter 1: Role of business 1.1 The nature of a business 1.2 Producing goods and services 1.3 Economic and social roles of business End-of-chapter tasks Chapter 2: Types of businesses 2.1 Classification of business 2.2 Factors influencing choice of legal structure End-of-chapter tasks Chapter 3: Influences in the business environment 3.1 Introduction 3.2 External influences 3.3 Internal influences 3.4 Stakeholders End-of-chapter tasks Chapter 4: Business growth and decline 4.1 The business life cycle 4.2 The stages of the business life cycle 4.3 Responding to challenges at each stage of the business life cycle 4.4 Factors that can contribute to business decline 4.5 Voluntary and involuntary cessation End-of-chapter tasks TOPIC 2 Business management Chapter 5: Nature of management 5.1 Introduction 5.2 The importance of effective management 5.3 Features of effective management 5.4 Skills of management 5.5 Achieving business goals End-of-chapter tasks Chapter 6: Management approaches 6.1 Introduction 6.2 Classical approach 6.3 Behavioural approach 6.4 Contingency approach 6.5 Strengths and weaknesses of the approaches End-of-chapter tasks Chapter 7: Management process 7.1 Introduction 7.2 Coordinating key business functions and resources 7.3 Operations 7.4 Marketing 7.5 Finance 7.6 Human resources 7.7 Ethical business behaviour End-of-chapter tasks Chapter 8: Management and change 8.1 Introduction 8.2 Responding to internal and external influences 8.3 Managing change effectively End-of-chapter tasks TOPIC 3 Business planning Chapter 9: Small to medium enterprises 9.1 Introduction 9.2 Definition 9.3 Role 9.4 Economic contribution 9.5 Success and/or failure End-of-chapter tasks Chapter 10: Influences in establishing a small to medium enterprise 10.1 Personal qualities 10.2 Sources of information 10.3 The business idea 10.4 Establishment options 10.5 Market influences 10.6 Finance 10.7 Legal 10.8 Human resources 10.9 Taxation End-of-chapter tasks Chapter 11: The business planning process 11.1 Introduction 11.2 Sources of planning ideas 11.3 Vision, goals and/or objectives 11.4 Organising resources 11.5 Forecasting 11.6 Monitoring and evaluations 11.7 Taking corrective action End-of-chapter tasks Chapter 12: Critical issues in business success and failure 12.1 Introduction 12.2 The importance of a business plan 12.3 Management 12.4 Trend analysis 12.5 Identifying and sustaining competitive advantage 12.6 Avoiding over-extension of finance and other resources 12.7 Using technology 12.8 Economic conditions 12.9 Strategies for success in business End-of-chapter tasks Chapter 13: The business plan using business report format 13.1 How the business plan is determined 13.2 Business report format 13.3 Main title or heading 13.4 Executive summary 13.5 Business description 13.6 Situational analysis 13.7 Organisation and management 13.8 Strategies End-of-chapter tasks Solutions to end-of-chapter multiple-choice questions Glossary Index