Cambridge Business Vocabulary in Use

Cover Page......Page 1
Marketing......Page 4
Introduction......Page 9
1. Work and jobs......Page 11
2. Ways of working......Page 13
3. Recruitment and selection......Page 15
4. Skills and qualifications......Page 17
5. Pay and benefits......Page 19
6. People and workplaces......Page 21
7. Career ladder......Page 23
8. Problems at work......Page 25
9. Managers,excutives and directors......Page 27
10. Businesspeople and business leaders......Page 29
11. Organizations 1......Page 31
12. Organizations 2......Page 33
13. Manufacturing and services......Page 35
14. The development process......Page 37
15. Innovation and invention......Page 39
16. Making things......Page 41
17. Materials and suppliers......Page 43
18. Business philosophies......Page 45
19. Buyers,sellers and the market......Page 47
20. Markets and competitors......Page 49
21. Marketing and market orientation......Page 51
22. Products and brands......Page 53
23. Price......Page 55
24. Place......Page 57
25. Promotion......Page 59
26. The Internet and e-commerce......Page 61
Money......Page 5
27. Sales and costs......Page 63
28. Profitability and unprofitability......Page 65
29. Getting paid......Page 67
30. Assets,liabilities and the balance sheet......Page 69
31. The bottom line......Page 71
32. Share capital and debt......Page 73
33. Success and failure......Page 75
34. Mergers,takeovers and sell-offs......Page 77
Personal skills......Page 6
35. Personal finance......Page 79
36. Financial centers......Page 81
37, Trading......Page 83
38. Indicators 1......Page 85
39. Indicators 2......Page 87
40. Wrongdoing and corruption......Page 89
41. Ethics......Page 91
42. Time and time management......Page 93
43. Stress and stress management......Page 95
44. Leadership and management styles......Page 97
Business skills......Page 7
45. Business across cultures 1......Page 99
46. Business across cultures 2......Page 101
47. Business across cultures 3......Page 103
48. Telephoning......Page 105
49. Telephoning 2:Getting through......Page 107
50. Telephoning 3:messages......Page 109
51. Telephoning 4:arrangements......Page 111
52. Faxes......Page 113
53. Emails......Page 115
54. Meetings 1:types of meeting......Page 117
55. Meetings 2:the role of the chairperson......Page 119
56. Meetings 3:points of view......Page 121
57. Meetings 4:agreement and disagreement......Page 123
58. Meetings 5:discussion techniques......Page 125
59. Presentations 1:preparation and introduction......Page 127
60. Presentations 2:main part......Page 129
61. Presentations 3:closing and questions......Page 131
62. Negotiations 1:situations and negotiators......Page 133
63. Negotiations 2:preparing......Page 135
64. Negotiations 3:furthering negotiations......Page 137
65. Negotiations 4:difficulties......Page 139
66. Negotiations 5:reaching agreement......Page 141
Answer key......Page 143
Index......Page 161