Business writing today a practical guide

Part I: A Structured Planning System for All Your CommunicationChapter 1: Business Writing in the Digital Age-and You   Why Employers Value Writing   How Employers See Writing   Good Writing-and You   Business Writing Redefined for the Digital Age   How to Use This BookWriting to Accomplish Goals: Building the Foundation for Every Message   Identifying Goals on Multiple Levels   Framing Messages for the Audience   Maneuvering Generational Divides   Writing to Groups and Unknown AudiencesChapter 3: Putting the Planning Structure to Work: Always Know What to Say   How to Decide on Best Message Content   Choosing an Organization Technique   Adopting the Right Tone   Applying the Process to Challenging MessagesPart III: Writing TechniquesChapter 4: Good Sentences, the Right Words   Assembling Strong Sentences   Applying Readability Guidelines   Choosing the Right Words   Using Vigorous Verbs   Knowing the Clues to Wordiness   Editing: Many Ways Can WorkChapter 5: The Whole Picture: Creating Your Best Message   Writing With Short Paragraphs   Building in Good Transitions   Avoiding Word Traps   Avoiding Tone Traps   Editing What You Write   Fielding Common Grammar Problems the Commonsense WayPart IV: Types of Business WritingChapter 6: Writing  E-mail and Building Your  Professional Image   Use E-mail to Accomplish Goals   Apply Strategic Thinking to the Situation   Build in the Right Tone   Use E-mail to Support Internal and External NetworkingChapter 7: Writing Resumes and Cover Letters   How to Write for a Competitive Edge   Creating Resumes to Showcase Individual Skills   Customizing Cover Letters to the Job   Writing to Connect with Employers and NetworksChapter 8: Writing Letters and Memos: They Still Count   When to Write Letters   Planning Letters that Achieve Your Goals   Strategizing Letters for Common Situations: Using Internal Memos to Build RelationshipsPart V: Writing Persuasive MessagesChapter 9: Writing to Persuade: The Tools and Techniques   Deploying The Tools of Persuasion and Advocacy   Writing Techniques for Persuasive Materials   How to Find, Shape and Tell Stories   Graphic Ideas and Guidelines for Good PresentationChapter 10: Writing to Persuade: Creating Successful Business Documents   Writing the Executive Summary   Preparing Effective Reports   Writing Formal and Informal Proposals   Applying for GrantsPart VI: Writing  OnlineChapter 11: Writing for Websites and Online Media   How to Translate Print Writing into Online   Planning a Website and Home Page   Creating Copy for Online Media   Developing Content IdeasChapter 12: Blogging, Social Media and Micromedia   How Business Sees Social Media   Using Social Media to Accomplish Goals   Planning and Writing Blogs   Using Twitter Power   Creating Online ProfilesPart VII: Writing for Oral Presentation, Video and Public Relations PurposesChapter 13: Presenting Yourself: Write Well to Speak Well   Finding Your Own Story   Developing the Elevator Speech   Writing for Presentation and PowerPoint   Working with VideoChapter 14: Applying Journalism and Public Relations Techniques   Writing Media Releases and Pitches   Creating Headlines and Subheads that Attract   Gathering the Right Information: Research Tips, Interviewing Techniques and Questions   How to Prepare Talking Points for Many Occasions   Applying This Book's Techniques to Additional Media and Channels of the Unforeseeable FuturePART VI. WRITING FOR ORAL PRESENTATIONChapter 13: Present Yourself: Write Well to Speak Well   Finding Your Personal Story   Developing Your Personal Story   What You Can Do With Metaphors   The "Elevator Speech": Why You Need It, How to Write It   If You're a New Career Builder   Crafting Presentations and Speeches   Writing Tips for Spoken Media   Creating and Using PowerPoint Well   How to Plan and Use Effective Videos   Translating Verbal Ideas Into Visuals   ResourcesChapter 14: Putting Journalism and Public Relations Techniques to Work for You: Professional Strategies, Techniques and Tips   Reaching Your Audiences With the "New" Media Release