Business-to-business marketing 2020-2021

PART I:  MARKET OVERVIEW
1   BUSINESS-TO-BUSINESS MARKETING
	1.1  B2B Marketing
	1.2  Comparison Of B2B and B2C Marketing
2   B2B SPENDING
	2.1  B2B External Spending
	2.2  B2B Marketing Budgets
	2.3  Digital Advertising Spending
	2.4  B2B Marketing Budgets 2019
	2.5  B2B Sales Collateral
	2.6  Market Resources
3   B2B MEDIA
	3.1  Business News Magazines
	3.2  Business Technology Magazines
	3.3  Newspapers
PART II:  STATE OF B2B MARKETING
4   B2B MARKETING BENCHMARKS
	4.1  Overview
	4.2  B2B CMO Survey
	4.3  Market Resources
5   B2B MARKETING OUTLOOK
	5.1  Overview
	5.2  Survey Results
	5.3  Market Resources
6   B2B MARKETING TACTICS
	6.1  Overview
	6.2  Objectives
	6.3  Marketing Tactics
	6.4  Market Resources
7   CMO MARKETING STRATEGY
	7.1  Overview
	7.2  Survey Results
	7.3  Market Resources
8   DATA MANAGEMENT
	8.1  Overview
	8.2  Survey Results
	8.3  Market Resources
9   DIGITAL MARKETING STRATEGY
	9.1  Overview
	9.2  Marketing Data & Technology Strategy
	9.3  Marketing Technology Trends And Utilization
	9.4  Marketing Technology ROI
	9.5  Market Resources
10   TRENDS IN B2B MARKETING
	10.1  Overview
	10.2  Top Trends
	10.3  Market Resources
PART III:  MARKET LEADERS
11   TOP ADVERTISERS
	11.1  Top 100 B2B Advertisers
	11.2  Market Resources
12   TOP B2B AGENCIES
	12.1  B2B Agency Ranking
	12.2  Market Resources
13   TOP B2B BRANDS
	13.1  Overview
	13.2  Ranking 2019
	13.3  Market Resources
PART IV  MARKET SEGMENTATION
14   BUSINESS & WORKFORCE COUNTS
	14.1  Number of Businesses
	14.2  Small Businesses
	14.3  Workforce
	14.4  State Assessment
	14.5  Market Resources
15   NAICS
	15.1  Overview
	15.2  NAICS Segments and Business Counts
	15.3  Market Resources
16   DISTRIBUTION CHANNELS
	16.1  Overview
	16.2  Distributors
	16.3  Purchasing Consortiums
	16.4  Retailers
	16.5  Wholesalers
	16.6  Market Resources
17   BUSINESS DIRECTORIES & DATABASES
	17.1  Overview
	17.2  Business Directory/Database Publishers
18   DIRECT MARKETING LISTS
	18.1  Overview
	18.2  List Brokers, Compilers and Managers
PART V:  MARKETING & SALES
19   ACCOUNT-BASED MARKETING
	19.1  Overview
	19.2  Implementation
	19.3  Effectiveness
	19.4  Account-Based Marketing Survey
	19.5  Market Resources
20   ANALYTICS
	20.1  Overview
	20.2  Predictive Analytics
	20.3  Metrics Measured
	20.4  Marketing Analytics Survey
	20.5  Analytics Technology Products
21   ATTRIBUTION
	21.1  Overview
	21.2  Attribution Models
	21.3  Measuring Marketing Attribution
22   CONTENT MARKETING
	22.1  Overview
	22.2  Content Spending
	22.3  State Of B2B Content Marketing
	22.4  Content Marketing Trends
	22.5  Content Marketing Engagement
	22.6  Buyer Perspective
	22.7  Market Resources
23   CUSTOMER DATA PLATFORMS
	23.1  Overview
	23.2  Data Sources In The CDP
	23.3  Market Resources
24   CUSTOMER EXPERIENCE
	24.1  Overview
	24.2  State Of The B2B Buyer Experience
	24.3  Customer Experience Survey
	24.4  Vendor Relationships
	24.5  Market Resources
25   CUSTOMER RELATIONSHIP MANAGEMENT
	25.1  Overview
	25.2  CRM Use
	25.3  CRM Spending
	25.4  CRM Technology Products
	25.5  Market Resources
26   DATA-DRIVEN MARKETING
	26.1  Overview
	26.2  Data Use
	26.3  Data-Driven Marketing Tactics
	26.4  Data-Driven Marketing Strategy
	26.5  Data Performance
27   DIRECT MARKETING
	27.1  Market Assessment
	27.2  Direct Mail
	27.3  Effectiveness
	27.4  Direct Marketing Agencies
	27.5  Direct Marketing List Providers
	27.6  Market Resources
28   EVENT MARKETING
	28.1  Overview
	28.2  Event Spending
	28.3  Major Sports Events
	28.4  Hospitality Tents
	28.5  Market Resources
29   INBOUND MARKETING
	29.1  Overview
	29.2  Objectives
	29.3  Effectiveness
	29.4  Program Execution
	29.5  Challenges
	29.6  Market Resources
30   LEAD GENERATION & MANAGEMENT
	30.1  Qualified Leads
	30.2  Most Effective Lead Generation Tactics
	30.3  Cost Per Lead And ROI
	30.4  Conversion Rate
	30.5  Lead Management
	30.6  Lead Management Implementation
	30.7  Lead Management Survey
31   MARKET RESEARCH
	31.1  Market Research Companies
	31.2  Market Research Reports
	31.3  Competitor Intelligence
	31.4  Forecasting
	31.5  Market Resources
32   MARKETING AUTOMATION
	32.1  Overview
	32.2  Marketing Automation Integration
	32.3  Marketing Automation for SMBs
	32.4  Marketing Automation Technology Products
33   NETWORKING
	33.1  Overview
	33.2  Local Networking Alliances
	33.3  Networking Online
34   PERSONALIZATION
	34.1  Overview
	34.2  Data-Driven Personalization
	34.3  Hyper-Personalization Strategies
	34.4  Market Resources
35   PRODUCT MARKETING
	35.1  Overview
	35.2  Product Marketing Activities
	35.3  Digital Channels For Product Marketing
	35.4  Offline Channels For Product Marketing
	35.5  Distribution Strategies
	35.6  Metrics For Assessment
	35.7  Product Launch Strategies
	35.8  Product Launch Assessment
	35.9  Challenges in Product Marketing
	35.10  Market Resources
36   PROMOTIONAL EVENTS
	36.1  Overview
	36.2  Objectives
	36.3  Key Benefits
	36.4  Type Of Promotional Events
	36.5  Event Components
	36.6  Event Promotion Online Channels
	36.7  Content To Support Event Promotion
	36.8  Pre-Event Tactics
	36.9  Tactics For Attendee Engagement
	36.10  Post-Event Tactics
	36.11  Assessing ROI
	36.12  Primary Challenges
	36.13  Market Resources
37   SALES
	37.1  State Of Sales
	37.2  Sales Performance
	37.3  Prospecting
	37.4  Sales Cycle
	37.5  Sales Enablement
	37.6  Market Resources
38   SPONSORSHIPS
	38.1  Overview
	38.2  Market Assessment
	38.3  Spending By Sector
	38.4  Market Resources
PART VI:  TRADE SHOWS
39   TRADE SHOW MARKETING
	39.1  Trade Show Marketing
	39.2  Exhibition Industry Research
	39.3  Associations
	39.4  Periodicals
	39.5  Online Resources
40   LARGEST TRADE SHOWS
	40.1  Overview
	40.2  Largest Trade Shows
41   CONVENTION CENTERS
	41.1  Largest Convention Centers
	41.2  List of Convention Centers
PART VII:  DIGITAL MARKETING
42   DIGITAL MARKETING STRATEGY
	42.1  Overview
	42.2  Objectives
	42.3  Online Tactics
	42.4  Resources Used
	42.5  Market Resources
43   B2B E-COMMERCE
	43.1  Market Assessment
	43.2  Online and Mobile B2B Commerce
	43.3  B2B E-Commerce Promotions
	43.4  Customer Expectations
	43.5  B2B Online Marketplaces
	43.6  Market Resources
44   EMAIL
	44.1  Overview
	44.2  B2B Use Of Email
	44.3  Effectiveness
	44.4  State Of B2B Email Marketing
	44.5  Strategies, Tactics, And Engagement
	44.6  Email Marketing Services
45   SEARCH
	45.1  Overview
	45.2  Organic Search
	45.3  Search Engine Optimization
	45.4  Market Resources
46   SOCIAL MEDIA MARKETING
	46.1  Overview
	46.2  Use And Effectiveness
	46.3  State Of B2B Social Media Marketing
	46.4  Social Media Marketing Strategy
47   VIDEO MARKETING
	47.1  Overview
	47.2  Reasons To Use Marketing Videos
	47.3  Digital Video Benchmarks
	47.4  Video Marketing Survey
	47.5  Market Resources
48   WEBSITE TRAFFIC
	48.1  B2B Website Features
	48.2  Online Research
	48.3  Website Marketing Optimization
	48.4  Landing Page Optimization
	48.5  Website Usability
APPENDIX A   ACADEMIC CENTERS
APPENDIX B   ACADEMIC - MBA MARKETING PROGRAMS
APPENDIX C   ACADEMIC - PH.D./DBA MARKETING PROGRAMS
APPENDIX D   ADVERTISING AGENCIES
APPENDIX E   ANALYSTS
APPENDIX F   ASSOCIATIONS
APPENDIX G   B2B MARKETING BLOGS
APPENDIX H   MARKETING TECHNOLOGY VENDORS
APPENDIX I   ONLINE RESOURCES
APPENDIX J   PERIODICALS
APPENDIX K   SERVICES FOR RESEARCH & STRATEGY
APPENDIX L   SMALL BUSINESS DEVELOPMENT CENTERS
REFERENCES