Business Strategy in a Semiglobal Economy

Contents......Page 7
List of Figures and Tables......Page 9
Preface......Page 13
1 Introduction: The Rise of the Semiglobal Economy......Page 19
Notes......Page 30
Part I The Two Segments of the Semiglobal Economy......Page 33
2 The Highly Globalized Segment......Page 35
A High Degree of Integration of Local and National Markets......Page 38
Rapid Technological Changes and Product Obsoleteness......Page 42
Rapid Imitation and Market Saturation......Page 44
Intense Competition......Page 47
Price and Profit Gyrations......Page 49
Notes......Page 59
3 The Highly Localized Segment......Page 61
Low Degree of Integration......Page 62
Low Degree of Technological Change and Product Obsoleteness......Page 65
Slow Imitation......Page 66
Consumer Heterogeneity......Page 67
Limited Competition......Page 68
Steady Prices and Profits......Page 72
Notes......Page 78
Part II The Portrait of the Semiglobal Corporation......Page 81
4 Vision......Page 85
A Vision for the Highly Localized Segment......Page 87
A Vision for the Highly Globalized Segment......Page 92
Global Harmony and Eudaimonia......Page 93
Aristotelian Ethics......Page 95
Notes......Page 101
5 Competitive Strategy......Page 103
Managerial Strategies......Page 105
Entrepreneurial Strategies......Page 126
Notes......Page 135
6 Coordination......Page 137
The Multinational Unit: Headquarters Versus Subsidiaries......Page 139
The Global Unit......Page 152
Notes......Page 160
7 Communication......Page 162
Communication Methods and Channels......Page 163
The Multinational Unit: Closed and Vertical Communication......Page 172
The Global Unit: Open and Horizontal Communication......Page 177
Notes......Page 180
8 Motivation......Page 182
Motivation Mechanisms......Page 183
The Multinational Unit: Bureaucratic and Output Controls......Page 187
Network Unit Motivation: Incentives......Page 192
Network Unit Motivation: Cultural Controls......Page 203
Notes......Page 205
9 The Future of the Semiglobal Corporation......Page 207
Vision......Page 209
Coordination......Page 210
Motivation......Page 211
Note......Page 212
Bibliography......Page 213
Index......Page 225
About the Author......Page 231