Business Strategies For Satellite Systems (Artech House Space Applications)

Contents......Page 7
	Preface	xv......Page 15
	Acknowledgments	xix......Page 19
1	Satellite Business Today	1......Page 21
	Satellite Business Boundaries	2......Page 22
	Satellite Business Today 	5......Page 25
	Satellite Business Trends	8......Page 28
	Industry Evolution	11......Page 31
	DTU Television Systems	13......Page 33
	Mobile Satellite Services	15......Page 35
	Internet Via Satellites or Broadband	16......Page 36
	Lessons Learned	17......Page 37
Lesson 1--If You Are in a Consumer Business, Start with the Consumer 18......Page 38
Lesson 3--Unless You Have Positive Confirmation of the  Business Potential over the Satellites™ Lifetime, Avoid Making Nonfungible Satellites 20......Page 40
Lesson 4--A System Capable of Growing in a Modular Fashion in the Space Segment Has Greater Ability for Midcourse Corrections 22......Page 42
Lesson 5--Underserved Market Segments Are Often Also Financially Untenable 23......Page 43
Lesson 7--System Dynamics of a Two-Way System Is Quite Different from That of a One-Way System 24......Page 44
Lesson 8--In Good Times and Bad Times, Boring Is Often Good 25......Page 45
3	Integrated Business Strategy Process	27......Page 47
	Integrated Business Strategy Process	28......Page 48
	Mission	35......Page 55
	External Environment Factors	38......Page 58
	Internal Environment Factors	44......Page 64
	Strategic Choices and Risk Analysis	45......Page 65
	Risk Factors in Satellite Systems	46......Page 66
	Narrowing Down the Strategic Choices	48......Page 68
	Selected Business Strategy	50......Page 70
 Case History 4.1: Rene Anselmo's Gamble 51......Page 71
	Case History 4.2: Iridium System	52......Page 72
5 Business Plans 55......Page 75
	Purpose and Objectives of a Business Plan 	56......Page 76
	Business Plan as Part of IBSP	58......Page 78
	Business Plan Contents 	59......Page 79
	Executive Summary	60......Page 80
	Mission	61......Page 81
	General Business Environment	62......Page 82
	Market Share and Competition	63......Page 83
	Regulatory Factors and Approvals	64......Page 84
	Intellectual Property	65......Page 85
	Business Strategy	66......Page 86
	System Infrastructure	67......Page 87
	Company Management and Advisors	68......Page 88
	Summary	69......Page 89
6	System Planning	71......Page 91
	System Architecture Selection and Development	73......Page 93
	System Architecture Examples	75......Page 95
	System Design and Optimization	78......Page 98
	Industrial Technology Assessment	79......Page 99
	Market Demand Compatibility	80......Page 100
	Compliance with Regulatory Requirements	81......Page 101
	Compliance with Financial Criteria	82......Page 102
	Other System-Planning Activities 	83......Page 103
	Case History I: Architecture Trade Methodology	84......Page 104
	Case History II: The Intelsat VII Program	85......Page 105
7	Engineering the System	93......Page 113
	Specification Creep	94......Page 114
	Consumer Costs	95......Page 115
	Schedule Compliance	96......Page 116
	Consistency with Investment Levels in Business Plan	97......Page 117
	Telecommunication Systems	98......Page 118
	Broadcast Systems	100......Page 120
	Broadband Systems	101......Page 121
	Mobile Systems	102......Page 122
	Consumer Equipment Development Program	104......Page 124
	Consumer Equipment Subsystems	108......Page 128
	Key Challenges for Consumer Equipment	110......Page 130
	Space Segment Development Program	111......Page 131
	System Planning Inputs	112......Page 132
	Payload	113......Page 133
	Bus (or Platform)	117......Page 137
	Spacecraft Procurement Process	119......Page 139
	Oversight of Spacecraft Development Program	121......Page 141
	Earth Stations	123......Page 143
	Broadband Systems	124......Page 144
	Development and Procurement Issues	125......Page 145
	SCN	127......Page 147
	Earth Stations	131......Page 151
	Direct Television Broadcast	132......Page 152
	Broadband Services	133......Page 153
	Billing and Subscription Management	135......Page 155
	Summary	136......Page 156
	Visionaries, Leaders, and Managers	139......Page 159
	Leadership and Management 	140......Page 160
	Good Managers Walk on Water	142......Page 162
	Network of Relationships	143......Page 163
	Active Interactions and Not Walls 	145......Page 165
	Progress and Performance Evaluation	149......Page 169
	Integrated Cost/Schedule Monitoring Systems	150......Page 170
	Managing Virtual Organizations	151......Page 171
	And Finally, How Do We Measure Success?	153......Page 173
10	Digital Radio Systems Case Studies	157......Page 177
	Introduction to Digital Radio Systems 	158......Page 178
	Compression Technologies	160......Page 180
	Europe (Eureka 147) 	161......Page 181
	WorldSpace	165......Page 185
	System Architecture	167......Page 187
	Achievements and Challenges	170......Page 190
	U.S. Digital Radio Systems	171......Page 191
	System Architectures for Sirius and XM Radio Systems	173......Page 193
	Sirius and XM Space Segments	174......Page 194
	Spacecraft Payloads 	177......Page 197
	Achievements and Challenges	178......Page 198
	Europe Hybrid System	180......Page 200
	Inband over Channel (IBOC) or HD Radio	182......Page 202
	Summary	184......Page 204
	Intrinsic Strengths and Adaptability to Change	187......Page 207
	Intrinsic Strengths of Satellite Systems	188......Page 208
	Adaptability to Change in the First 50 Years	189......Page 209
	Technology	191......Page 211
	Services	197......Page 217
	Business Strategies into the Future	202......Page 222
	Summary	204......Page 224
About the Author 207......Page 227
Index 209......Page 229