Business of Biotechnology. From the Bench to the Street

Content: 
Inside Front Cover, Page ii
Front Matter, Page iii
Copyright, Page iv
Dedication, Page v
CONTRIBUTING AUTHORS, Pages xi-xviii
FOREWORD, Pages xix-xx
PREFACE, Pages xxi-xxii
CHAPTER 1 - MIRACLES AND MONEY: THE EVOLUTION OF A NEW INDUSTRY, Pages 1-22
CHAPTER 2 - CAPITALIZING ON NEW OPPORTUNITIES: ENTREPRENEURSHIP IN BIOTECHNOLOGY, Pages 23-37
CHAPTER 3 - THE LIFEBLOOD OF BIOTECHNOLOGY: UNIVERSITY–INDUSTRY TECHNOLOGY TRANSFER, Pages 39-75
CHAPTER 4 - THE SEARCH FOR DOLLARS: LIFE CYCLE OF A BIOTECHNOLOGY COMPANY, Pages 77-89
CHAPTER 5 - FUELING DREAMS INTO REALITIES: A VENTURE CAPITALIST'S PERSPECTIVE, Pages 91-103
CHAPTER 6 - GROWING THE ORGANIZATION: PEOPLE-POWER FROM RESEARCH AND DEVELOPMENT START-UP TO MARKET-DRIVEN ENTERPRISE, Pages 105-115
CHAPTER 7 - HOPE IN THE VIAL: THE CLONING AND EXPRESSION OF RECOMBINANT PRODUCTS, Pages 117-138
CHAPTER 8 - SCIENCE, TECHNOLOGY, AND POLITICS: REAL FACTORS IN SELECTING A MAMMALIAN CELL BIOREACTOR, Pages 139-150
CHAPTER 9 - THE PROTECTION OF INTELLECTUAL PROPERTY IN BIOTECHNOLOGY, Pages 151-167
CHAPTER 10 - IMPACT OF GOVERNMENT REGULATION ON COMMERCIAL BIOTECHNOLOGY, Pages 169-198
CHAPTER 11 - BIOTECHNOLOGY AND THE U.S. GOVERNMENT: THE POT AT THE END OF THE RAINBOW?, Pages 199-211
CHAPTER 12 - OURS, THEIRS OR BOTH? STRATEGIC PLANNING AND DEAL MAKING, Pages 213-224
CHAPTER 13 - IN THE TRENCHES: THE MARKETING AND SELLING OF BIOTECHNOLOGY, Pages 225-248
CHAPTER 14 - CREATING AND MARKETING THE IMAGE OF THE BIOTECHNOLOGY COMPANY, Pages 249-259
CHAPTER 15 - WALL STREET AND BIOTECHNOLOGY: A WALK ON THE WILDER SIDE, Pages 261-271
CHAPTER 16 - MERGERS AND ACQUISITIONS WITHIN THE BIOTECHNOLOGY INDUSTRY, Pages 273-293
CHAPTER 17 - JAPAN'S DILEMMA: WHERE AND WHEN?, Pages 295-317
CHAPTER 18 - EUROPHORIA: BIOPHARMACEUTICALS IN THE EMERGING EUROPEAN MARKET, Pages 319-344
CHAPTER 19 - BIOTECHNOLOGY MEGATRENDS: LESSONS FROM THE PAST—VISIONS OF THE FUTURE, Pages 345-363
INDEX, Pages 365-369