Business Innovation with New ICT in the Asia-Pacific: Case Studies

Preface
Contents
Editors and Contributors
1 Overview: Perspectives and Structure
	1.1 Introduction
	1.2 Business Innovation with New ICT
		1.2.1 Concepts of Technology Space and Value Space
		1.2.2 Perspectives for Analyzing Business Innovation with New ICT
	1.3 A Case Study Approach
	1.4 Outline of Selected Cases
		1.4.1 Part 2: Case Studies from ICT Providers’ Perspectives
		1.4.2 Part 3: Case Studies on Changes of Traditional Businesses and Services
		1.4.3 Part4: Case Studies on New Businesses with Mobile Devices and Internet
		1.4.4 Part5: Case Studies on New Fields of Application with New ICT
	References
Part IConcepts and Frameworks for Cases Analyses from Service Science Perspectives
2 General Trends of Service Innovation with ICT and Their Impact on Business Innovation
	2.1 Introduction
	2.2 Key Concepts of Service Innovation
		2.2.1 Definition of “Service”
		2.2.2 Definition of “Service Innovation”
		2.2.3 Trends of Service Innovation with ICT
	2.3 Evolution of Value Creation with ICT in Service Innovation
		2.3.1 The 1st Generation of Service Innovation
		2.3.2 The 2nd Generation of Service Innovation
		2.3.3 The 3rd Generation of Service Innovation
	2.4 Discussion: What Has Occurred?
		2.4.1 Change of Major Business Players
		2.4.2 Reasons for the Changing Major Players: Observations from the IBM Case
		2.4.3 Importance of Business Model: Observation of Japanese ICT Companies
	2.5 Emerging Trend of the 3rd Generation Service Innovation
		2.5.1 Expansion of Business Fields with New ICTs
		2.5.2 Changes in Customer Desires and Societal Needs
		2.5.3 Changes in the Role of ICT Providers
		2.5.4 From Technology to Value Creation
	2.6 Conclusion
	References
3 Innovation Drivers of ICT Toward Service Evolution: A Study of Service Generations in Japan
	3.1 Introduction
	3.2 Innovation Drivers
	3.3 History of Disruptive ICT and Its Usage
	3.4 Transition of Innovation Patterns
		3.4.1 Provider-Centric Innovation
		3.4.2 Cocreation for Innovation
		3.4.3 Innovation for Self-actualization
		3.4.4 Stages for Innovation
	3.5 Reinforcement Cycle for Service Evolution
		3.5.1 Innovation and Needs
		3.5.2 Service Generation and the Needs Hierarchy
		3.5.3 Reinforcement for Continuous Service Evolution
	3.6 Service Innovation in Future
		3.6.1 Innovation in the Digital Native Era
		3.6.2 Coevolution
	3.7 Concluding Remarks
	References
Part IICase Studies from ICT Providers’ Perspectives
4 Social Innovation Business Through Value Co-creation with Customers Powered by Lumada: A Case Study of Hitachi Ltd.
	4.1 Introduction
	4.2 Outline of Hitachi
	4.3 Background of Social Innovation Business Through Value Co-creation with Customers
		4.3.1 Social Innovation and Service Dominant Logic
		4.3.2 Driver to Accelerate Social Innovation Business: Lumada
	4.4 Development of Lumada
		4.4.1 Outline of Lumada
		4.4.2 Customer Co-creation: NEXPERIENCE
		4.4.3 Utilization of Domain Expertise
		4.4.4 Platform Products and Technologies
	4.5 Successful Cases of Lumada
		4.5.1 IoT Solution for Mass Customization by Collaboration with Okuma Corporation
		4.5.2 Kashiwa-no-ha Smart City by Collaboration with Mitsui Fudosan
		4.5.3 Business Impact of Lumada on Five Sectors
	4.6 Analysis of Business Innovation
	4.7 Future Development and Issues to Be Solved in the Future
	4.8 Conclusions
	References
5 Orchestrating a Brighter World: A Case Study of NEC
	5.1 Introduction
	5.2 Company Outline: NEC
		5.2.1 NEC’s Current Business Overview
	5.3 Orchestrating a Brighter World Through the Application of Digital Inclusion
		5.3.1 What is Digital Inclusion?
		5.3.2 Three Elements that Embody Digital Inclusion
		5.3.3 The Importance of Biometric Authentication in Digital Inclusion, and NEC’s Strengths
		5.3.4 Seven Themes for Social Value Creation that Are Solved by Digital Inclusion
	5.4 Case Studies of Digital Inclusion
		5.4.1 An IoT Service to Improve the Well-Being of Factory Employees
		5.4.2 IoT Hospitality Services in Nanki Shirahama
		5.4.3 An Intelligent Seven-Eleven Store
	5.5 Analysis of Business Innovation
	5.6 Conclusion
	References
6 Co-Creating Future of Artificial Intelligence of Things (AIoT) Through Ecosystem Partnership: A Case Study of Advantech Co., Ltd
	6.1 Introduction
	6.2 Current Business Situation of Advantech Co., Ltd
	6.3 History of Advantech
	6.4 WISE-PaaS and Its Business Model
		6.4.1 WISE-PaaS 1.0–3.0
		6.4.2 WISE-PaaS 4.0
		6.4.3 Business Model Canvas of WISE-Marketplace
	6.5 Successful Case of iFactory 4.0 Implementation
	6.6 Further Development
	6.7 Analysis of Business Innovation with New Information and Communication Technologies
	6.8 Conclusion
	References
7 Realizing Digital Transformation in Retail Businesses with a Digital Technology Platform and Solutions: A Case Study of NEXTTAO
	7.1 Introduction
	7.2 Background of NEXTTAO’s Business
		7.2.1 Digital Business Landscape
		7.2.2 Challenges of Retail Business in China
		7.2.3 NEXTTAO’s Business Target
	7.3 NEXTTAO’s Digital Technology Platform and Solutions
		7.3.1 Digital Technology Platform
		7.3.2 NEXTTAO’s Methodologies for Digital Transformation in Retail Business
	7.4 Case—Peacebird Fashion
		7.4.1 Introduction of Peacebird Company and Its Digital Business Needs/Problems
		7.4.2 NEXTTAO Solutions for Peacebird
		7.4.3 Peacebird Case Study Summary
	7.5 Analysis
	7.6 Conclusion
	References
Part IIICase Studies on Changes of Traditional Businesses and Services (Manufacturing, Agriculture, Transportation and Education)
8 Readiness for Digital Innovation and Industry 4.0 Transformation: Studies on Manufacturing Industries in the City of Salisbury
	8.1 Introduction
	8.2 Case Context and Methodology
	8.3 Qualitative Analysis on Readiness for Industry 4.0 Transformation
	8.4 Quantitative Surveys
	8.5 Discussion
		8.5.1 Barriers for Industry 4.0 and Digital Transformation
		8.5.2 Opportunities and Recommendations
	8.6 Conclusion
	References
9 Agricultural Business Innovation with New ICT: Case Studies of Fujitsu, Spread and MimosaTEK
	9.1 Introduction
	9.2 Background: Trends of Agricultural ICT
		9.2.1 Survey of Agricultural ICT in Asia
		9.2.2 IBM’s Approach Using AI and Weather Data
	9.3 Case 1: Fujitsu’s Agricultural Business
		9.3.1 Outline of Fujitsu
		9.3.2 History of Agricultural ICT Business in Fujitsu
		9.3.3 Issues in Japanese Agricultural Business and Objectives of Fujitsu’s Agricultural ICT Business
		9.3.4 “Akisai” as a Core of Fujitsu’s Agricultural ICT Business and Its Effect
		9.3.5 Smart Agriculture Concept—Future Direction of Japanese Agriculture
	9.4 Case 2: Spread’s Plant Factory Business (http://www.spread.co.jp/en)
		9.4.1 Outline of Spread
		9.4.2 History of Spread’s Plant Factory Business
		9.4.3 Outline of Techno Farm™
		9.4.4 Business Model Using Techno Farm™
		9.4.5 Summary of Spread’s Plant Factory Business
	9.5 Case 3: Venture Company of IoT Agriculture in Vietnam: MimosaTEK
		9.5.1 Outline of MimosaTEK
		9.5.2 Background of Vietnam Agriculture and the Objective of MimosaTEK
		9.5.3 MimosaTEK Precise Agricultural Solutions
		9.5.4 Summary of MimosaTEK
	9.6 Analysis in Business Innovation with New ICT
	9.7 Conclusion
	References
10 Aiming to Realize a Smart Society and Seamless Mobility with ICT: JR-EAST’s Challenge for Business Innovation
	10.1 Introduction
	10.2 JR-EAST’s Company Profile and Management Strategy
		10.2.1 Company Profile of JR-EAST
		10.2.2 Management Strategy of JR-EAST
	10.3 Service Revolution for Social Infrastructure Service by ICT
		10.3.1 Direction of Service Revolution by ICT for Social Infrastructure Service Providers
		10.3.2 Overview of History in Upgrading Railway Transport Service by ICT
		10.3.3 COMTRAC, MARS in Phase 1
		10.3.4 ATOS, Suica Service in Phase 2
	10.4 Realizing Smart Infrastructure Management in Age of IoT, AI in Phase 3
		10.4.1 Smart Maintenance (Utilizing ICT Mainly for Employees)
		10.4.2 New Service by Using Smart Devices
	10.5 Considering Innovations in Social Infrastructure with ICT
		10.5.1 Direction of Innovation in Social Infrastructure
		10.5.2 Innovation of Social Infrastructure with ICT Considering B to B to C
	10.6 Analysis of Business Innovation with ICT in JR-EAST
	10.7 Conclusion
	References
11 Effect of New ICTs on Vocational Education in China: A Case Study of Wuxi Vocational Institute of Commerce
	11.1 Introduction
	11.2 ICT-Based Vocational Education in China
	11.3 A Case Study on WXVIC
	11.4 E-Classroom Education Platform in WXVIC
		11.4.1 Overview of the Platform
		11.4.2 Operation Process of the Platform
		11.4.3 Feedback from Instructors and Students on ECEP
		11.4.4 Problems and Solutions
	11.5 Values and Value Co-creation
		11.5.1 Values of ICT-Based Vocational Education
		11.5.2 Value Co-creation Model
	11.6 Analysis
	11.7 Conclusion
	References
Part IVCase Studies on New Businesses with Mobile Devices and Internet
12 Mobile Payment Innovations in China: China UnionPay’s Practice and Experience
	12.1 Introduction
	12.2 China UnionPay’s Business Situation
		12.2.1 Introduction of China UnionPay
		12.2.2 Mobile Payment Service of China UnionPay
	12.3 The Requirement and Objective for Mobile Payment Innovation
		12.3.1 Market Requirements and Engineering Problems
		12.3.2 Two Main Objectives: Balance and Coordination
	12.4 Development of an Innovative Mobile Payment
		12.4.1 Major Mobile Payment Services
		12.4.2 Difficulties of Development
		12.4.3 Process of Developing a New Service and New Business
	12.5 New Technologies in Mobile Payment
		12.5.1 TEEI Technology
		12.5.2 Tokenization Technology
		12.5.3 Biometric Technology
		12.5.4 Risk Management Technology
	12.6 Business Innovation with New ICT in Mobile Payment
	12.7 Conclusion
	References
13 Value Co-creation Between Stakeholders in Malaysia’s Automotive Aftermarket E-commerce Industry: A Case Study of Sparke Autoparts
	13.1 Introduction
	13.2 Outline of the Automotive Aftermarket
		13.2.1 General Trends of the Automotive Aftermarket
		13.2.2 Automotive Aftermarket E-Commerce in China and Malaysia
	13.3 Sparke Autoparts: Joint Venture Company by PKT Logistics and Baturu Technology
		13.3.1 Outline of Sparke Autoparts
		13.3.2 Outline of PKT Logistics and Impacts of Automotive Aftermarket E-commerce on PKT’s Business
		13.3.3 Outline of Baturu Technology
		13.3.4 Significance of Venture Business by Logistics Company and E-Commerce Platform Company in the Automotive Aftermarket E-Commerce
	13.4 Value Co-creation Between Stakeholders of the New IoT Service
		13.4.1 Value Co-creation in B2B Collaborations
		13.4.2 Model of Value Co-creation Using New IoT
	13.5 Analysis of Business Innovation
	13.6 Conclusions
	References
14 e-Service Innovation Through Malaysian Consumer Perspectives: Case Studies of e-Hailing and e-Hypermarket
	14.1 Introduction
	14.2 E-Commerce in Malaysia
	14.3 A Case Study of E-Hailing in Malaysia
		14.3.1 Outline of E-Hailing Service in Malaysia
		14.3.2 E-Hailing Satisfaction Model
	14.4 A Case Study of E-Hypermarket in Malaysia
		14.4.1 Outline of E-Hypermarket in Malaysia
		14.4.2 The E-Hypermarket User Acceptance
	14.5 Analysis of Business Innovation with ICT
	14.6 Conclusion
	References
Part VCase Studies on New Application Fields with New ICTs
15 Networked Coordination to Facilitate Secondhand Electronics Recycling and Exchange: A Case Study on Aihuishou
	15.1 Introduction
	15.2 Development of the Aihuishou Company
	15.3 Background of Forming a Networked Business
	15.4 Development of the PJT Service Offering Platform and Its Role in the Networked Recycling Business
		15.4.1 PJT Service Offering Platform
		15.4.2 Networked Business with PJT Service Offering Platform
	15.5 Analysis of Business Innovation and Its Impact on the Industry and Society
	15.6 Conclusion
	References
16 Local Social Innovation by Blockchain Technology: A Trial in a Provincial City in Japan
	16.1 Introduction
	16.2 What Is Blockchain?
	16.3 Blockchain Application in Industrial Digitalisation
	16.4 Blockchain Applications in Society
		16.4.1 HullCoin in UK
		16.4.2 Sarubobo Coin in Japan
	16.5 Application Trial of Blockchain in Aging Society of a Provincial City in Japan
		16.5.1 Blockchain for Lifelong Learning Services
		16.5.2 Well-Being Oriented Blockchain for Lifelong Learning Services
		16.5.3 Social Innovation by Blockchain Based System
	16.6 Analysis from Social Innovation Perspectives
	16.7 Concluding Remarks
	References
17 An Information-Sharing System for Multiprofessional Collaboration in the Community-Based Integrated Healthcare System: A Case Study of Nomi City in Japan
	17.1 Introduction
	17.2 Related Works
		17.2.1 Multiprofessional Collaboration for In-Home Care
		17.2.2 Support for Family Caregivers
		17.2.3 Development Process for Healthcare Support Systems
	17.3 Background and Objectives of the Target Society
		17.3.1 Overview of Nomi City, Ishikawa Prefecture
		17.3.2 Multiprofessional Cooperation Among Home-Based Medical Care in Nomi City
		17.3.3 Issues for Solving with the ICT System
	17.4 MCNBook: Information-Sharing System with Smartphones
		17.4.1 System Overview
		17.4.2 Functions for the Information-Sharing System
		17.4.3 Service and Spiral System Development Process
	17.5 A Field Test of the System
		17.5.1 Subjects
		17.5.2 System Usage Logs in the field Test
	17.6 Interview Survey
		17.6.1 State of the Multiprofessional Cooperation Before the Introduction of the System
		17.6.2 Changes in Care and Work After the Introduction of the System
		17.6.3 Changes in the Elderly Population After the Introduction of the System
	17.7 Discussion
		17.7.1 Effects on Multiprofessional Collaboration for in-Home Care
		17.7.2 Difference in the Usage Status of This System for Each Household
		17.7.3 Effects on the Elderly Population
		17.7.4 Issues of the System
	17.8 Analysis of Business Innovation
	17.9 Conclusion
	References
18 Summary
	18.1 Introduction
	18.2 New Concepts Related to Business Innovation in the Twenty-First Century
	18.3 Analyses of Case Studies on Business Innovation with New ICT
		18.3.1 Analysis of Case Studies from ICT Providers’ Perspectives
		18.3.2 Analysis of Case Studies from Changes of Traditional Business and Services
		18.3.3 Analysis of Case Studies from New Business with Smartphones and the Internet
		18.3.4 Analysis of Case Studies from New Application Fields with New ICT Solutions
	18.4 The Proposed Model of Business Innovation with New ICT in the Twenty-First Century
	18.5 Concluding Remarks
	References