Business in Latin America: Strategic Opportunities and Risks

Cover
Half Title
Title Page
Copyright Page
Dedication
Table of Contents
List of Figures
List of Tables
Introduction
	Organization and Content
	Uniqueness
	Acknowledgments
Part I The Business Environment in Latin America
	Chapter 1 The Economic Environment of Latin America
		Introduction
		Latin America’s Economic Performance from 2000 to Present
		Latin America’s International Trade
		Foreign Direct Investment in Latin America
		Latin America’s Recovery Post-COVID: Toward a Socially Inclusive and Environmentally Responsible Growth Model
		Summary
		References
	Chapter 2 The Political and Legal Environment of Latin America
		Introduction
		A Snapshot of the Political Environment in Latin America
		Democracy at Risk
		Renewed Populism and Authoritarianism
		The Institutional Environment
		Corruption in Latin America
		The Regulatory Environment of Latin America
		Summary
		References
	Chapter 3 The Competitive Environment of Latin America
		Introduction
		The Global Competitiveness of Latin America
		Latin America’s Role in Global Supply Chains
		The Structure of Competition in Latin America
		Summary
		References
	Chapter 4 Demographic Transitions and Population Dynamics in Latin America
		Introduction
		Latin America’s Demographic Transition
		Migration Flows
		Race and Ethnicity in Latin America
		Education
		Urbanization
		Housing and Households
		Health Status of Latin America
		Summary
		References
	Chapter 5 The Sociocultural Environment of Latin America
		Introduction
		Latin American Culture
		Latin American Business Culture
		National Business Cultures in Latin America
		The Impact of Culture on Leadership
		Women Leaders in Latin America
		Managing Talent in Latin America
		Summary
		References
	Chapter 6 Business Risks and Uncertainty in Latin America
		Introduction
		A Framework to Understand Business Risk and Uncertainty
		Economic Risks
		Political Risks
		Corruption
		Crime and Violence
		Societal Risks
		Natural and Climate Change Risks
		Summary: Many Risks but Also Opportunities
		References
Part II Business Strategies for Latin America
	Chapter 7 Marketing Strategies for Latin American Consumer Markets
		Introduction
		An Overview of the Latin American Consumer Market
		Understanding Latin American Consumers’ Values
		Segmenting the Latin American Consumer Market
		Building a Relevant Brand in Latin America
		Pricing Strategies for Latin American Consumer Markets
		Communication Strategies for Latin American Consumer Markets
		Omnichannel Strategies for Latin America
		Summary
		References
	Chapter 8 Corporate Strategies for Firms from Outside the Region
		Introduction
		MNCs’ Challenges and Competitive Advantages in Latin America
		MNC Regional Strategy in Latin America
		A Regional Strategy Formulation Framework
		Regional Strategy Replication and Adaptation
		A Case of a Global MNC’s Regional Strategy
		Summary
		References
	Chapter 9 Strategic Approaches of Multilatinas and Global Latinas
		Introduction
		The Emergence of Multilatinas and Global Latinas
		The Internationalization of Latin American Firms
		Multilatinas and Global Latinas: Who Are They?
		Strategic Approaches of Multilatinas and Global Latinas
		Multilatinas and Global Latinas: Into the Future
		Summary
		References
	Chapter 10 The Entrepreneurial Environment in Latin America
		Introduction
		Innovation in Latin America
		The State of Entrepreneurship in Latin America
		The Entrepreneurial Ecosystem in Latin America
		Hotbeds of Entrepreneurship
		Small- and Medium-Size Businesses in Latin America
		Summary
		Note
		References
	Chapter 11 Global and Regional Value Chains in Latin America
		Introduction
		Global Value Chains
		Latin America’s Participation in Global Value Chains
		Regional Integration and Global Value Chains
		Firm Perspective on Value Chain Configurations
		Summary
		References
	Chapter 12 Strategic Opportunities and Risks in Latin America: A Summary
		Introduction
		The Business Environment in Latin America
		Business Strategies for Latin America
		Strategic Opportunities and Risks in Latin America
		Concluding Thoughts
Index