Business Design Thinking and Doing: Frameworks, Strategies and Techniques for Sustainable Innovation

Preface
Acknowledgements
Contents
Abbreviations
List of Figures
List of Tables
1 Introduction to Design-Driven Innovation
	1.1  Introduction
		1.1.1  Warm Up Exercise: Word Association
	1.2  Defining and Demystifying Innovation
		1.2.1  Discussion Exercise: Objects and Actions—Innovation as You See It
	1.3  Key Influences and Orientations
	1.4  Critical Factors and Skills
	1.5  Innovation Development: Past and Present
		1.5.1  Case Map Example: Blockbuster and Netflix
	1.6  Organizations: To Design or Not to Design
		1.6.1  Former Innovators: RIP
		1.6.2  Resilient Innovators: Survivors
	1.7  Summary and Reflection
2 Introduction to Business Design
	2.1  Introduction
		2.1.1  Warm Up Exercise: Design an Object
	2.2  What Is Business Design?
		2.2.1  Discussion Exercise: Designed Innovation
	2.3  Designing Change and Managing Innovation
	2.4  Business Design Method: Four Steps to Design-Driven Innovation
	2.5  Chapter 2: Summary and Reflection
	References
3 Business Design Method Step 1: Start
	3.1  Introduction
		3.1.1  Warm Up Exercise: Story of Me
		3.1.2  Part I: Initiating Innovation by Design
			3.1.2.1  Human-Centred Design Mindsets
		3.1.3  Innovation Teams and Participant Types
		3.1.4  Chapter 3: Part I—Summary and Reflection
	3.2  Part II: Initiating a Business Design Challenge
		3.2.1  Warm Up Exercise: Pass the Message
		3.2.2  Innovations Team Forming
			3.2.2.1  Exercise: Personal SWOT
			3.2.2.2  Exercise: Team SWOT
		3.2.3  Team Forming and Innovation Design Brief Crafting
		3.2.4  Chapter 3: Part II—Summary and Reflection
	Anchor 15
4 Business Design Method Step 2: Find
	4.1  Introduction
		4.1.1  Warm Up Exercise: Trading Card
		4.1.2  Part I: Need Finding as Qualitative Research Method
			4.1.2.1  Generating Insights from Need Finding
			4.1.2.2  Case Examples: How Have Organizations Used Need Finding?
		4.1.3  Key Design Research Methods: Observational Research and Empathy Interviews
		4.1.4  Creating a Lean Field Research Plan
			4.1.4.1  Preparing for Field-Based Research
			4.1.4.2  Empathy Interviews
		4.1.5  Part I: Summary and Reflection
	4.2  Part II: Thick Data Collection and Analysis
		4.2.1  Warm Up Exercise: Items Sorting
		4.2.2  Thick Data Analysis
		4.2.3  Data Sorting: Sift, Sort and Label
		4.2.4  From Analysis to Synthesis
			4.2.4.1  Exercise: Insight Statements
			4.2.4.2  Exercise: Problem Statement (with Insight)
		4.2.5  Design Critique Session = Feedback Loop
		4.2.6  Part II: Summary and Reflection
5 Business Design Method Step 3: Frame
	5.1  Introduction
		5.1.1  Warm Up Exercise: Alternative Uses
		5.1.2  Part I: Framing the Right Problem to Solve
		5.1.3  Framing Personas from Insights and Problem Statements
			5.1.3.1  Exercise: Empathy Map
			5.1.3.2  Exercise: Personas
		5.1.4  Framing Problems and Questions for Ideation
			5.1.4.1  Exercise: How Might We Question
		5.1.5  Design Critique Session = Feedback Loop
		5.1.6  Part I: Summary and Reflection
	5.2  Part II: Framing Ideas, Analogies and Prototypes
		5.2.1  Warm Up Exercise: Analogy Maker
		5.2.2  Creative Framing and Ideation
			5.2.2.1  Generating Ideas Using Metaphors and Analogies
			5.2.2.2  Exercise: Rapid Ideation
		5.2.3  Framing Prototypes from Ideas
			5.2.3.1  Exercise: Rapid Prototyping
			5.2.3.2  Exercise: Journey Map
		5.2.4  Design Critique Session = Feedback Loop
		5.2.5  Part II: Summary and Reflection
6 Business Design Method Step 4: Solve
	6.1  Introduction
		6.1.1  Warm Up Exercise: Paper Airplanes
		6.1.2  Solving the Right Problem Through Prototyping
		6.1.3  Evaluating Problems Through Prototypes
		6.1.4  Evaluation Strategies for Prototypal Solutions
		6.1.5  Part I: Summary and Reflection
	6.2  Part II: Solving Through Implementation
		6.2.1  Warm Up Exercise: Story Madlib
		6.2.2  Storytelling
			6.2.2.1  Exercise: Three-Act Story
		6.2.3  Designing a Pilot Implementation Plan
			6.2.3.1  Wayfinding: Designing Better Plans and Pathways
		6.2.4  Designing Performance Measures
		6.2.5  Part II: Review and Reflection
7 Reflective Practice and Design
	7.1  Introduction
		7.1.1  Warm Up Exercise: Success Paths
	7.2  Reflection Is the Most Impactful Strategy
		7.2.1  Teaching, Learning and Assessing Reflective Practice
			7.2.1.1  Exercise: Reflection Paper
			7.2.1.2  Exercise: Journaling
			7.2.1.3  Exercise: One-Minute Paper
			7.2.1.4  Exercise: Free Writing
			7.2.1.5  Exercise: Free Drawing
		7.2.2  Reflecting on Business Management Tools
		7.2.3  Reflecting on the Business Design Learning Journey
			7.2.3.1  Exercise: 360 Reflection and Evaluation
			7.2.3.2  Exercise: Personal Learning Journey Map
8 Templates and Worksheets
	8.1  Introduction
	8.2  7 Chapter 1: Templates and Worksheets
	8.3  7 Chapter 2: Templates and Worksheets
	8.4  7 Chapter 3: BDM Step 1: START Templates and Worksheets
	8.5  7 Chapter 4: BDM Step 2: FIND Templates and Worksheets
	8.6  7 Chapter 5: BDM Step 3: FRAME Templates
	8.7  7 Chapter 6: BDM Step 4: SOLVE Templates
	8.8  7 Chapter 7: Reflection Templates
Appendix
Glossary
Index