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دانلود کتاب Business Communication
دانلود کتاب ارتباطات تجاری
مشخصات کتاب
Business Communication
ویرایش: نویسندگان: Anjanee Sethi, Bhavana Adhikari سری: ISBN (شابک) : 0070146616, 9780070146617 ناشر: Tata McGraw-Hill Education سال نشر: 2010 تعداد صفحات: 312 زبان: English فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) حجم فایل: 10 مگابایت
قیمت کتاب (تومان) : 31,000
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فهرست مطالب
Cover Half Title About the Authors Title Page Copyright Dedication Preface Contents Prologue: Contemporary Issues in Communication Computer Mediated Communication Video-conferencing CMC Language Social Networking Advantages of Social Networking Disadvantages of Social Networking Opportunities in Social Networking Making Contacts Cross Cultural Communication Culture Importance of Understanding Culture Elements of Culture Dimensions of Culture Culture and Non-Verbal Communication Overcoming Barriers in Cross Culture Communication Crisis Communication Impression Management Summary Questions 1. Fundamentals of Communication Communication Classification of Communication Informal Communication Methods of Communication Written Communication Non-verbal Communication Barriers to Effective Communication Making Communication Effective Role of Communication Importance of External Communication Models of the Communication Process Perception and Reality Summary Questions 2. Effective Listening and Reading Listening Skills The Listening Process Levels of Listening Level 1 - Non-Listening Level 2 - Passive Listening Level 3 - Active Listening Types of Listening Discriminative Listening Comprehension Listening Evaluative Listening Attentive Listening Pretending Listening Selective Listening Intuitive Listening Inefficiency of Listening Barriers to Effective Listening Physical Barriers Improving Your Listening Abilities Reading Skills Purpose of Reading Reading Styles/Approaches to Reading Fast Reading Approach/Style Slow Reading Approach/Style Reading Process Survey Question Read Recall Review Essentials of Effective Reading Selective Reading Reading Rate Adjustment Note Taking Tips for Improving Reading Skills Summary Questions 3. Principles of Effective Business Writing Business Writing Purpose of Writing Writing Style Principles of Effective Writing Writing Process Summary Questions 4. Basic Official Correspondence Basic Official Correspondence Memorandum Office Order Office Circular Business Letters Correspondence with Banks Notices Summary Questions 5. Technical Writing Technical Writing Objectives of Technical Writing Characteristics of Technical Writing Technical Writing Process Technical Proposals Technical Paper Technical Reports Summary Questions 6. Preparing Curriculum Vitae Curriculum Vitae vs Resume Purpose of a CV Preparation of a CV Contents/Essential Components of the CV Appearance of the CV Types of CVs Writing the Cover Letter Purpose of the Cover Letter Format of the Cover Letter Email Cover Letter Guidelines for Writing a Cover Letter Do’s and Don’ts of CV Writing Summary Questions 7. Group Discussions Group Discussions Characteristics of Group Discussions Purpose of Group Discussions Advantages of Group Discussions Conducting an Effective Group Discussion Types of Group Discussions Important Ingredients for Success in Group Discussion Body Language in Group Discussions Skills Evaluated during Group Discussion Successful Group Discussion Techniques Qualities of a Successful Participant Summary Questions 8. Meetings Meetings Characteristics of a Meeting Objectives of a Meeting Conducting Meetings Summary Questions 9. Negotiations Negotiation Characteristics of the Negotiation Process Factors Influencing Negotiations Approaches to Negotiation Agenda for Negotiations BATNA Stages of Negotiation Process Principle of Exchange Barriers to Successful Negotiation Negotiation Techniques and Skills Non-verbal Negotiation Skills Breakdown of Negotiations Summary Questions 10. Effective Presentations Business Presentations Audience Analysis Types of Audience Principles of Presentation Steps for Preparing Effective Presentations Power Point Presentations Rehearse the Presentation Handling Questions Delivery of Presentation Personal Aspects Summary Questions 11. Etiquette Business Etiquette Dressing Up Networking Exchanging Business Cards Shaking Hands Dining Etiquette Electronic Etiquette Elevator Etiquette Summary Questions 12. Analysis of Cases Case Analysis Method Types of Cases Steps in Case Analysis Writing of a Case Analysis Requirements for a Case Analysis Case Analysis Approaches Formats for Writing a Case Analysis Summary Questions Case Study—Between the Cup and the Lip: Case of Evolve Creative Limited 13. English for Business Communication Quality Aspect of Communication Fundamentals of Grammar and Usage What is a Sentence? Types of Sentences Basic Units of a Sentence Punctuation Grammar Problems: Some Common Grammatical Errors Rules to be Followed to Avoid Common Grammatical Errors Summary Questions Index
