Business Challenges in the Changing Economic Landscape - Vol. 2: Proceedings of the 14th Eurasia Business and Economics Society Conference

Front Matter....Pages i-xiv
Front Matter....Pages 1-1
Comparative Research on Leadership Profile of Estonian and Finnish Female Top Executives....Pages 3-21
Tools and Actions for Increasing the Effectiveness of the Strategy Implementation....Pages 23-32
Importance of Hospital Way-Finding System on Patient Satisfaction....Pages 33-40
Managing Sustainability to Be First: The Toyota Case....Pages 41-54
The Importance of the Evaluation of R&D in Relation to the Competitiveness of the Czech Republic....Pages 55-67
The Specific of Cartel Markets in the Countries of Developing Culture of Competition....Pages 69-83
Methodological Assumptions for Creating a Model of Business Performance....Pages 85-106
Time Management and Stress Relationship in Terms of Health Sector Employees....Pages 107-119
Problems and Constraints in the Process Approach Implementation in Organisations....Pages 121-132
How to Attract Investments to Agricultural Enterprises in Latvia: Manager’s Perspective....Pages 133-154
Economic and Social Implications of the Internet of Things in Europe in Relation to Business....Pages 155-163
Using Computer Methods to Identify the Factors Affecting the Management of an Urban Parking Lot....Pages 165-174
Front Matter....Pages 175-175
Creating a Conceptual Framework for Corporate Brand Positioning....Pages 177-195
Why It Is Worth and What Is the Key to Support a Desired Corporate Reputation: A Review....Pages 197-220
E-Shop Offer as a Tool Creating Value for Customer....Pages 221-230
Relations Between Consumer Ethnocentrism, Cosmopolitanism and Materialism: Lithuanian Consumer Profile....Pages 231-242
Understanding Economics and Marketing of Ecomuseums: An Exploration of a USA Sample....Pages 243-255
CLV Model Selection for Segmentation Perspective....Pages 257-266
Sentiment Classification in Multiple Languages: Fifty Shades of Customer Opinions....Pages 267-275
Formal Marketing Planning and Performance: The Case of Transitional Economy....Pages 277-292
Front Matter....Pages 175-175
Cross-Cultural Issues in Social Networking Sites: Review of Research....Pages 293-307
Integrated Systems of Marketing Information as the Element of Modern Organization’s Management....Pages 309-319
Formation of Marketing Mobility of Russian Institutions of Higher Education in the Market of Additional Educational Services....Pages 321-329
Institutional Approach to Territory Marketing....Pages 331-339
Front Matter....Pages 341-341
University Students’ Perceptions and Attitudes About Entrepreneurship and Their Intentions to Startup Businesses: Literature Review....Pages 343-354
Online Video Clips in Foreign Language Teaching....Pages 355-364
Financial Literacy Enhancement as a Task of Financial Education for Latvian Population....Pages 365-389
The Mediating Role of Cynicism on Authentic Leadership and Organizational Identification Relationship....Pages 391-400
Prospects of Risk Management on Small Trade Enterprises....Pages 401-410
Strategy Implementation Versus the Concept of Strategy....Pages 411-421
Profiling and Strategies of the Contemporary Creativity: Cluster Analysis of a USA Sample....Pages 423-433
National Currency Changeover to Euro: Case of Micro Enterprises of Trading Sector....Pages 435-447
Practical Use of the Financial Management of Small and Medium-Sized Enterprises in the Czech Republic Conditions....Pages 449-456
Savings of Households Run by Self-Employed Persons in Rural Areas in Poland....Pages 457-467
A Research to Determine the Relationship Between Emotional Labor and Burnout....Pages 469-478