Built to Last: Successful Habits of Visionary Companies

\"این کتابی در مورد رهبران رویایی کاریزماتیک نیست. این کتاب در مورد مفاهیم محصول رویایی یا محصولات رویایی یا بینش های رویایی بازار نیست. همچنین فقط درباره داشتن یک چشم انداز شرکتی نیست. این کتاب در مورد چیزهای دور است. مهم‌تر، ماندگارتر و اساسی‌تر. این کتابی است درباره شرکت‌های رویایی.» بنابراین جیم کالینز و جری پوراس را در این کتاب پیشگامانه بنویسید که اسطوره‌ها را در هم می‌شکند، بینش‌های جدیدی ارائه می‌دهد و راهنمایی‌های عملی به کسانی می‌دهد که می‌خواهند شرکت‌های برجسته بسازند. کالینز و پوراس با تکیه بر یک پروژه تحقیقاتی شش ساله در دانشکده بازرگانی فارغ التحصیل دانشگاه استنفورد، هجده شرکت واقعا استثنایی و طولانی مدت را انتخاب کردند. آنها میانگین سنی دارند. نزدیک به صد سال است و از سال 1926 با ضریب پانزده عملکرد بهتری نسبت به بازار سهام عمومی داشته اند و هر شرکت را در مقایسه مستقیم با یکی از رقبای برتر خود مورد مطالعه قرار داده اند. آن‌ها شرکت‌ها را از همان ابتدا تا به امروز به عنوان شرکت‌های نوپا، شرکت‌های متوسط ​​و شرکت‌های بزرگ مورد بررسی قرار دادند. در سرتاسر، نویسندگان پرسیدند: \"چه چیزی شرکت‌های واقعا استثنایی را از سایر شرکت‌ها متمایز می‌کند؟\"

چه چیزی جنرال الکتریک، 3M، Merck، Wal-Mart، Hewlett-Packard، Walt Disney و Philip را متمایز می‌کند. موریس از رقبای خود؟ برای مثال، پروکتر چگونه عمل کرد

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.

Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies — they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 — and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day — as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?"

What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnellDouglas as the world's best commercial aircraft company — what did Boeing have that McDonnell Douglas lacked?

By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies.

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.

Annotation

Fundamentally altering the way the executives think about long-term success, Built to Last has become a bible among CEOs and managers at prestigious corporations the world over.